My Experience Being a Part (and Learning the Ropes) of a Small Business: A Journey Full of Surprises, Nerf Guns, and Plenty of Chocolate
October 19, 2010  |  By Ketner Group

When I first joined Ketner Group in 2007, I knew very little about running a business, and just enough about PR to convince them I was the best candidate for the entry-level position. I was given a gigantic desk in a room all to myself (one of the “perks” of small business I am glad we grew out of – it was so lonely!) and thrown into client work 8-5, 5 days a week, while all my friends were still off procrastinating away senior year. (I was the dork that graduated early.) The past three and a half years have…Read More

Read More
NRF 2011: Let the Countdown Begin
September 28, 2010  |  By Jeff Ketner

  For all our non-retail clients and friends who may not be familiar, NRF – the National Retail Federation – hosts its annual conference and expo the second week of every January. The Javits Center bustles with two jam-packed days of exhibit halls that seem to go on for miles, keynotes from some of the world’s preeminent retail executives, live demos of all the latest and greatest retail technology, and of course, lots of parties. And this time, it all seems just a little more significant – the show coming up in January will mark the 100th year of the…Read More

Read More
The Family Business
September 13, 2010  |  By Ketner Group

By Andrew Ketner, Intern When I was growing up, I had no idea what my Dad did for a living. I knew that he went to work every morning with a briefcase and came home every evening in time for dinner. I distinctly remember an episode from my sixth grade Spanish class in which our teacher asked each student to state the occupation of his or her Dad. When it was my turn to speak, I frantically flipped through the pages of my mind’s Spanish-English dictionary and stumbled upon what I thought at the time was a suitable if somewhat…Read More

Read More
Nightmare and Dream PR Clients
June 7, 2010  |  By Catherine Seeds

Ever since I started my career in public relations, friends and family members will often ask me, “Wouldn’t it be neat to do PR for XYZ company or person?”  Heck, I even choose the path of PR when I was a sophomore in college because of a dream job – PR for Sea World. As PR representatives, we are tasked with working with all sorts of clients.  It is our job to make the best out of every situation, to deal with the good as well as the bad, and to never back away from a challenge. But there is…Read More

Read More
Ketner Group is hiring an Account Executive in Austin!
May 27, 2010  |  By Ketner Group

The time has come for us to expand our team — we’re so excited, and we can’t wait to find just the right person. If you know anyone in Austin looking for a PR job that fits the below requirements, please pass this along!  To apply for the position, please email resume and portfolio or writing samples to [email protected], and please read the requirements thoroughly before applying. We look forward to meeting some of you. Open Position: Account Executive Start Date: Mid-June Type of Job: Full-time, salaried Salary: Based upon experience, please include requirements Job Requirements This position requires three…Read More

Read More
Where did all the men go?
May 21, 2010  |  By Ketner Group

Some questions have no easy answer. Which came first, the chicken or the egg? How many licks does it take to get to the center of a Tootsie Roll pop? Add another question to that list: What happened to all of the men in PR? It wasn’t all that long ago that a bunch of men established the public relations industry as we know it today. Innovative businessmen like P.T. Barnum first pushed the limits of publicity, and were followed by enterprising young men like Edward Bernays and Ivy Lee, who met a need that executives all over the world…Read More

Read More
Psychology of the User Experience
April 5, 2010  |  By Ketner Group

Right after SXSW Interactive, I promised a comprehensive recap, and I have a confession to make – this  Word document has been sitting here in blog post purgatory for over a week (literally!) now, because I’ve realized that: A) I’m not an authority on this event, since it was my first time going, B) there are tons of great posts out there recapping the event as a whole (check out see Omar Gallaga, Jay Baer, and Chris Brogan’s helpful and thoughtful posts), and C) while SXSW was incredibly valuable to me overall for reasons I mentioned in the previous short…Read More

Read More
Ketner Group is a proud sponsor of Austin Twestival! (3/25)
March 24, 2010  |  By Ketner Group

In case you haven’t heard, TOMORROW (3/25) is the big day for the Global Twestival! Caitlin and I (Valerie) will be there to show our support of the great cause  this Twestival benefits (details on that below) — and also to represent Ketner Group, since we signed on as a sponsor of the event. We really hope you can make it out, too! Mark your calendars for 7pm tomorrow, Thursday, March 25 for Twestival Austin at Molotov downtown! RSVP here now. About the Twestival (from the website): On Thursday, March 25, people in hundreds of cities around the world will…Read More

Read More
Ketner Group at SXSW Interactive
March 19, 2010  |  By Ketner Group

Hey everyone! I had a great time at SXSW Interactive and all the corresponding awesome events like Lani & Benn’s kick-off #BATHH (badass Twitter Happy Hour, for all of you non-Austinites) and Pinqued‘s #TechKaraoke. Though they were certainly hit or miss, I learned a lot at some of the panel sessions (look for a full blog on the highlights next Monday), but the greatest part was getting to meet tons of new people in technology, social media, design, etc. — and seeing tons of my favorite smart people in Austin that I wish I could see way more often. (@MeanRachel,…Read More

Read More
Public Relations, the wild child: Commonly misunderstood and wrongfully stereotyped
March 16, 2010  |  By Ketner Group

Public relations may be one of the most widely misunderstood professions. SXSW® Interactive is taking place here in Austin this week and I’ve been hearing chatter about “those PR types” that are annoying to who exactly, I’m not sure. During inevitable polite small talk babble, when I get asked the “What do you do” question, I typically respond, “I do PR for high tech companies.” More often than not, my inquisitor will look at me in one of two ways: As if I just told them I worked in quantum mechanics (they have no idea what PR is), or As…Read More

Read More