Austin Movie Theater Creates a Viral Sensation With “Don’t Text” PSA
June 8, 2011  |  By Ketner Group

Iconic Austin theater Alamo Drafthouse is making a big splash online and in national media this week with a recently debuted PSA about texting during movies. In the video, we hear an unlettered, swear-filled voicemail the Alamo received from an angry customer who was ejected from the theater (without a refund) after ignoring repeated warnings about using her phone during a film. The video and its corresponding blog post have generated thousands of comments and racked in a couple of million views on YouTube (uncensored and censored versions combined). The two-minute clip is well on its way to viral video…Read More

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5 Rookie Mistakes to Avoid in Social Media
June 6, 2011  |  By Ketner Group

We recently came across a blog post on 5 Rookie Mistakes in Press Releases, and turns out, the author was not exaggerating about the “rookie” part. Use a headline that makes sense. Include an “about” section and contact info. Still, it’s always helpful even for seasoned PR pros to get a reminder that sometimes the most basic things are the things we screw up, because we take for granted that we won’t screw them up. The post also inspired us to write our list of tips to help businesses avoid making rookie mistakes in social media. Without further ado… 1) Don’t…Read More

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My Take on Technology Innovation – Then vs. Now
June 2, 2011  |  By Catherine Seeds

I’ve been in the PR business, specifically working for high tech PR agencies, since the beginning of my career. If you’ll allow me to reminisce, the year was 1999 and, oh, how different things were! PR agencies were recruiting new college graduates left and right to support their booming businesses. At that time, high tech companies were willing to pay PR agencies very large monthly retainers to get ahead of the competition. Each team member had their place on account teams – even on down to the low man/woman on the totem pole who was in charge of cutting hard…Read More

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A Day in the Life at KG (In Pictures)
May 17, 2011  |  By Ketner Group

If a picture is worth a thousand words, consider this my 12,000 word blog post!

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Recipe for the perfect PR campaign proposal
May 4, 2011  |  By Ketner Group

Turning the elements of the best dessert recipe into a guide for making the perfect PR campaign proposal I’m a brand new wife with a brand new husband. After 5 years of “testing the waters,” we dove into the marriage pool just last month. Everyone knows the best thing about getting married is getting presents, obviously (insert laughter here, drum beats and cymbal crash). We registered for lots of baking toys, including glass cake pedestals, cupcake tiers, handheld mixers and pastry displays. Over the long Easter weekend, I started making my dessert cookbook, which contains recipes from celebrity chefs for…Read More

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Born to be in PR? 9-year-old me takes us back to the basics
April 14, 2011  |  By Ketner Group

This past weekend, I trekked back to my old stomping grounds in College Station, Texas to co-host an old friend’s baby shower. (I am at that point in life where the appropriate response to a friend’s baby news is now “Congratulations!” rather than “Wow, how do you feel about it?” – it’s all still new to me.) Thankfully, my Mom and stepdad still live in the area, so I got some time away from baby talk to catch up and lounge around in their new-old 1930’s-built house. On Saturday night, my Mom handed me a bag containing a few notebooks…Read More

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Cowgirls Don’t Cry
February 8, 2011  |  By Catherine Seeds

Cowgirls (and PR Professionals) Don’t Cry: A True Story about a Weekend in Bandera, Texas That I Will Never Forget As we speak, my rear end and thighs are still smarting from my weekend trip to a local Cowboy Ranch located right in the heart of the beautiful and vast Texas Hill Country. My husband, Darrell, and I had been long overdue for a weekend getaway to celebrate our 7th wedding anniversary. Darrell was determined to plan the entire trip but being the thoughtful person he is, asked for my opinion on what I’d like to do. Thinking outside of the…Read More

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Ketner Group Reflections on NRF 2011
January 18, 2011  |  By Ketner Group

Rather than one of us posting an exhaustive blog post about our experience at NRF 2011, we decided that each one of us Ketner Groupers who traveled to NYC for NRF could tell a little bit about our personal experiences and observations at the show. Please comment and let us know what you thought about the show, and whether you agree or disagree with us! Jeff Coolest thing I saw at NRF: The crowds, enthusiasm and overall positive tone of the show was in sharp contrast to recent years. It was great to see retailers turn out in record numbers,…Read More

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