Mobile shopping application Punchcard, which allows end-users to earn rewards where they shop, has implemented Digby’s Localpoint platform in order to deliver real-time localized offers.
When customers shop at one of Punchcard’s fifteen million supported retail partner locations, they will simply need to take a photo of their receipt with the Punchcard app, start a virtual punch card for that retailer wihin the app, and play a Spin and Win game to earn points and free rewards. The Punchcard mobile app can then record shopper purchases down to the SKU level, creating an exact buying history for each shopper.
The gifts are all unwrapped. Returns and exchanges have been made. Now it’s time to cut through all the marketing hype to see what really happened this holiday shopping season.
Which retailers did the best job of making us happy? Who really had the lowest prices?
We spoke to three marketing research firms, 360pi, ForeSee and Deal News, to see what they found when they ran the numbers. Here are the major takeaways.
The gifts are all unwrapped. Returns and exchanges have been made. Now it’s time to cut through all the marketing hype to see what really happened during the holiday shopping season.
Which retailers did the best job of making us happy? Who really had the lowest prices?
We spoke to three marketing research firms, 360pi, ForeSee and DealNews, to see what they found when they ran the numbers. Here are the major takeaways.
Matt Shay, President and CEO of National Retail Federation, speaks at the 2013 Big Show
It’s NRF time again and the Ketner Group Team is getting ready to head out to New York next week to attend the Big Show! Leading up to what should be a convention full of new and trending retail technologies, renowned retail industry analyst, Forbes contributor and Ketner Group friend, Paula Rosenblum, shares in her most recent article, “Retail’s Big Show Will Showcase Hot Technologies For 2014,” what she predicts to be the best selling retail technology solutions of the year on display at retail’s “Big Show” next week. This year, Rosenblum expects the biggest tech trends to focus on keeping consumer satisfaction and attention with competitive prices and seamless online and in-store experiences. Retail is a crazy roller coaster ride of an industry, and the Ketner Group team looks forward to an exciting 2014!
Here’s a short summary of what Rosenblum lists as her “Top Five” of 2014.
1. Technology to improve the customer experience in stores. It’s not a secret that more shoppers are moving online to make their purchases. Retailers are finding ways in-store technology can differentiate and improve in-store experiences so customers keep coming back.
2. Cross-channel Order Fulfillment. Because consumers want instant gratification these days, retailers are making sure that merchandise is always in stock, whether physically or virtually. Customers don’t want separation of in-store and online—they want brick-and-mortar stores to have e-commerce-style inventories.
3. Promotion and Price Optimization. According to Rosenblum, Black Friday has become the Superbowl of shopping and promotions. In order to attract the most customers, retailers are investing in technologies that help uncover the most effective promotional and end-of-season prices.
4. Big Data and Predictive Analytics. Big Data is everywhere. Adoption of analytics is becoming widely popular for retailers and they are looking to these technologies to determine what consumers really want so they can sell smarter.
5. Data Security. Thanks to the data breach Target suffered in December, Rosenblum says this shot up to her list. Retailers will be looking for ways to protect not only their customers, but themselves, as well.
For more information, check out her full article here on Forbes.
Austin
New York
