Shopper Rewards Go Local & Mobile
January 13, 2014  |  By Ketner Group

Mobile shopping application Punchcard, which allows end-users to earn rewards where they shop, has implemented Digby’s Localpoint platform in order to deliver real-time localized offers. When customers shop at one of Punchcard’s fifteen million supported retail partner locations, they will simply need to take a photo of their receipt with the Punchcard app, start a virtual punch card for that retailer wihin the app, and play a Spin and Win game to earn points and free rewards. The Punchcard mobile app can then record shopper purchases down to the SKU level, creating an exact buying history for each shopper.

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It’s a wrap: Holiday retail winners and losers
January 9, 2014  |  By Ketner Group

The gifts are all unwrapped. Returns and exchanges have been made. Now it’s time to cut through all the marketing hype to see what really happened this holiday shopping season. Which retailers did the best job of making us happy? Who really had the lowest prices? We spoke to three marketing research firms, 360pi, ForeSee and Deal News, to see what they found when they ran the numbers. Here are the major takeaways.

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It’s a wrap: Holiday retail winners and losers
January 8, 2014  |  By Ketner Group

The gifts are all unwrapped. Returns and exchanges have been made. Now it’s time to cut through all the marketing hype to see what really happened during the holiday shopping season. Which retailers did the best job of making us happy? Who really had the lowest prices? We spoke to three marketing research firms, 360pi, ForeSee and DealNews, to see what they found when they ran the numbers. Here are the major takeaways.

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Retail’s Big Show Will Showcase Hot Technologies For 2014
January 7, 2014  |  By Ketner Group

It’s NRF time again and the Ketner Group Team is getting ready to head out to New York next week to attend the Big Show! Leading up to what should be a convention full of new and trending retail technologies, renowned retail industry analyst, Forbes contributor and Ketner Group friend, Paula Rosenblum, shares in her most recent article, “Retail’s Big Show Will Showcase Hot Technologies For 2014,” what she predicts to be the best selling retail technology solutions of the year on display at retail’s “Big Show” next week. This year, Rosenblum expects the biggest tech trends to focus on keeping consumer satisfaction and attention with competitive prices and seamless online…Read More

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