The Top 5 Technology Trends that Will Ring in 2017
December 29, 2016  |  By Mariana Fischbach

It’s safe to say that 2016 has been a year full of dramatic business and technological innovations within the retail industry. While we began the year emphasizing conversations around omnichannel capabilities and empowering associates to create a great customer experience for their shoppers, we end the year discussing artificial intelligence, virtual reality and technology that helps retailers go head-to-head with Amazon. Debates are already brewing about what will be the biggest retail technology to hit the streets in 2017. To get to the bottom of it, we sat down with our clients over the past few weeks and here are…Read More

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Final Thoughts on 2016: Loving Where You Work
December 22, 2016  |  By Catherine Seeds

It’s a few days before Christmas, and the Ketner Group team is putting final touches on client projects, scheduling last minute holiday shopping-focused interviews for our clients and of course, managing our clients’ NRF activities to ensure they have a successful BIG Show in New York next month. For Ketner Group, 2016 was a successful but challenging year – such is the life of a PR agency! The team worked hard to consistently secure high-value media placements in national business press, as well as hundreds of articles in retail technology publications for our clients. We also produced dozens of share-worthy…Read More

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Holiday Happenings: KG Clients are in the News!
December 6, 2016  |  By Kirsty Hughan

The holiday season is the busiest season of all for retail, which means our retail technology clients have been equally busy. Many of Ketner Group’s clients keep a sharp eye on trends throughout the holiday, such as online shopper engagement, grocery sales across channels and department store sales. This year was no different and we’re thrilled to share a taste of their most fantastic coverage. Here are some highlights: DynamicAction revealed data regarding holiday promotions and returns, which appeared in CNBC, The Financial Times, The Wall Street Journal, Internet Retailer and Chain Store Age. 360pi also revealed research regarding Amazon’s sales…Read More

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Influencer Insights: Susan Reda
December 5, 2016  |  By Ketner Group

A Ketner Q&A with Susan Reda, Editor at STORES Media What technology trend do you see most impacting the industry? Machine learning. As I understand it, machine learning is a subset of artificial intelligence; the machine learns through applying algorithms to data and the more data, the more the machine grows in knowledge. Retailers who use machine learning can better understand what people are looking for. Ultimately it will lead to more accurate speech recognition, computers that can understand images – even helping to build self-driving cars (though that scares the heck out of me). Anything that helps retailers to better manage the…Read More

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Giving Tuesday lasts all year at Ketner Group
November 29, 2016  |  By Kathleen See

Ketner Group believes that in the office isn’t the only place we can make a difference. Our team is involved in charities and organizations across Austin and Nashville. This Giving Tuesday we wanted to share how Ketner is giving back to the community that gives us so much, and encourage you to get involved with organizations that can impact so many! Aidan Griffin, who hails from Boston and whose blood runs green, is involved in a number of organizations in the Austin area that promote Irish culture and heritage. He currently serves the Public Relations Officer for the Irish Network…Read More

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Reimagining the Retail Associate
November 14, 2016  |  By Aidan Griffin

Retail is changing faster than a teenager out of Nana’s Christmas sweater before meeting up with friends. We are witnessing major investments in omnichannel development, especially in tech-heavy areas like big data analytics, personalized marketing. Yet, investments into the role of the retail associate have not quite made it to the top of the priority list for many retailers. The tides they are a changing, however, and like an old episode of MTV Made, the savviest of retailers are undertaking the challenge of turning traditionally undervalued store associates into retail superstars. With so much focus on high-level changes, it’s the…Read More

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Election 2016 Coverage
November 11, 2016  |  By Kathleen See

Tuesday, November 8, 2016, will forever go down in history as the day America unexpectedly, according to underestimated polling projections, elected its 45th President. Like most of the country, Ketner Group had been keeping an eye on the debates and discussions leading up to the election and are now looking forward to how the country will change under this new leadership. We’ve pulled together some coverage we’ve seen since the announcement of the President-elect that highlight how the election could affect retail as we head into the holiday season: Retail Federation Watching for Donald Trump’s Trade Policy The National Retail…Read More

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Ketner Group Musings on Retail: Finding the Perfect Blend of Technology and People
November 8, 2016  |  By Catherine Seeds

In the past few years, it would seem that the appeal of “traditional” physical retail stores is decreasing. After all, according to the U.S. Department of Commerce, eCommerce grew 14.6% in 2015 with online sales accounting for more than half of total retail sales growth. Even with this tremendous amount of growth in the online channel, the store is still the heartbeat of retail. But the reality is this: What we as shoppers really want, what we crave, is for our favorite retailers to create new and refreshing reasons for us to visit their physical stores. Spoiler alert: it’s all…Read More

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Not Every Trick is a Treat: Branding in a Competitive Environment
November 1, 2016  |  By Aidan Griffin

Being the talk of the town on Halloween requires going beyond the cliché and finding an outside-the-box costume that people will also be able to understand and enjoy. Whether scrambling last minute and slapping a mask or a witch hat on or becoming a Goodwill regular hunting for the perfect accessory, Halloween revelers take advantage of Halloween to borrow a persona that extends far beyond their everyday personality. Done right, a Halloween costume can earn you some serious kudos. This isn’t dissimilar to retail marketers developing campaigns this holiday season. As the nights get longer and mornings get colder, they…Read More

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Stepping up Customer Service through Tech
October 19, 2016  |  By Kirsty Hughan

You know a good retail experience when you see it, when you feel it, and it usually relies on really good customer service. And we’re not talking about persistent service or complicated service. Usually, great retail experiences result from going to a store you know and love, interacting with someone who knows about you and then benefiting from their knowledge. Sometimes this experience is highly local and the associate asks about your recent vacation. Other times, it’s going to a retail chain and having them understand your past purchase history in order to make a really good recommendation for an…Read More

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