Ketner Group is Seeking an Intern for Spring 2018 Semester
October 23, 2017  |  By Ketner Group

Ketner Group is currently seeking a proactive and diligent intern for the Spring 2018 Semester to support our team, with the possibility of being invited to stay on for the summer term. The paid internship would begin in January 2018 with a flexible schedule of 15-20 hours per week. The intern will have the opportunity to work alongside our fun-loving, collaborative group while gaining real-world agency experience supporting B2B clients. Qualifications: Must be entering or in their senior year of undergraduate studies Possess strong writing and communication skills Willingness to work independently in a fast-paced environment Organized and detail-oriented Previous…Read More

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A Twitter-Sized Recap of the 2017 PRSA International Conference
October 20, 2017  |  By Catherine Seeds

It’s been over a week since I returned from Boston, having attended the 2017 PRSA International Conference, and my mind is still blown – in a good way of course! After spending three days with my PR peers from all over the world in more than a dozen professional development sessions, I’ve come back energized, inspired and full of ideas! It’s been 18 years since I last attended the PRSA International Conference. I was a senior at Texas Tech University, president of my PRSSA chapter and ready to take on the world! (Funny story, that year the conference actually took…Read More

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Taking a Look Back at Shop.org 2017
October 9, 2017  |  By Adrienne Newcomb

At the end of Sept., Mariana and I ventured to the West Coast for Shop.org 2017: This is Digital in Los Angeles. We were excited to see what NRF had in store for the re-invigorated annual conference. Shop.org Gets a New Focus and a Fresh Look Until now, Shop.org’s focus had been squarely on eCommerce. This year, however, NRF shifted the event’s focus to include all things digital, bringing new vendors, perspectives and content into the limelight. Having attended last year’s Shop.org in Dallas, I can say that the show sure did look different! NRF refreshed the branding with brighter,…Read More

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INFLUENCER INSIGHTS: STEVE DENNIS
September 25, 2017  |  By Ketner Group

A Ketner Q&A with Steve Dennis, President of SageBerry Consulting What technology trend do you see most impacting the field? In the short-term, technologies that help create what I like to call a more “harmonious” experience will add the greatest value.  Brands need not only remove the friction of shopping cross-channels, but find a few things to do remarkably well.  Medium-term I look to artificial intelligence and machine learning to help retailers create smarter more personalized experiences. Longer-term, virtual reality has the potential to be transformative. How do you most like to stay up to date on trends? I read a…Read More

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The State of the Retail Workforce
September 22, 2017  |  By Greg Earl

It seems like clockwork that every few months, weeks or even days we see people panicking about robots taking over the world. Being one of the eye-grabbing headlines out there, many publications are very willing to suggest that entire industries will be destroyed by technology (or maybe millennials). This fear of change, along with talk of the so-called “Retail Apocalypse” (which was appropriately debunked on our blog last month), has left some questioning the future of the retail worker. However, there’s no need for associates to worry. The truth is that there’s still plenty of opportunity for them to thrive…Read More

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Client Spotlight: Austin-Based Shopgate Relies on PR To Tell Its Story the Right Way to the Right Channels
September 15, 2017  |  By Catherine Seeds

Ketner Group loves telling our clients’ stories – it’s what we (said in our best Ursula the Sea Witch voice) LIVVVVE for. Not only that, we always strive to develop client relationships that are based on complete trust sprinkled with a little bit of fun – a true partnership. Soon after the Ketner Group started working with Shopgate almost a year ago, the account team (which includes yours truly) knew right away this agency-client partnership was going to be a gem! In just over nine months, the Ketner Group account team and the amazing Shopgate marketing team have developed a…Read More

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What to Expect at Shop.org 2017
September 12, 2017  |  By Adrienne Newcomb

The Ketner Group team is gearing up for the busiest time of year for our retail clients, and we’re kicking things off with Shop.org, Sept. 25-27, in Los Angeles. This year, Shop.org is focused on bringing fresh content to attendees with keynotes from Tyra Banks and Kobe Bryant and a number of new opportunities to network and engage with industry peers. In addition, Shop.org has partnered with Fast Company to provide a unique series of sessions focused on innovation. We’re excited to see all of the changes at Shop.org this year! KG Clients at Shop.org A number of Ketner Group…Read More

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#TexasStrong— Hurricane Harvey and The Texas Spirit
September 1, 2017  |  By Mariana Fischbach

This past week, Hurricane Harvey brought historical havoc to the Texas Coast, making landfall right in Rockport, Texas and traveling all the way to Houston, where it proceeded to sit stationary for five days and dump the equivalent of what The National Oceanic and Atmospheric Administration compared to as “the biggest waterfall in Niagara Falls continuously pouring on Texas for nine months.” Early estimates on Hurricane Harvey’s impact on the retail industry have come in at about $1 billion in losses. However, the entire impact is yet to be seen as the flood waters slowly subside and reveal the full…Read More

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Meet Our New Intern: Jenna Jordan
August 28, 2017  |  By Ketner Group

This blog post was written by our intern, Jenna Jordan. Hello everyone! My name is Jenna Jordan, and I am Ketner Group’s new intern. This is my final semester as a public relations major at the University of Texas at Austin and I am so excited to be spending it with Ketner Group. I was born and raised in San Antonio, and stuck close because I am a family girl. Although I only have a brother, I have more than a handful of cousins, aunts and uncles who always find themselves together each weekend. Besides spending time with my family and…Read More

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Ketner Group Moves to Dublin
August 25, 2017  |  By Aidan Griffin

Lebron James famously once said, “I’m taking my talents to South Beach.” But this isn’t about Miami. Or basketball. Or my next multi-million-dollar contract. In fact, this post is about moving to another iconic place – a wonderful, scenic little island famous for its coastline, culture and pints of heavy black beer. And while there is no South Beach in the North Atlantic, I could not be more excited to be the lone Ketner Group team member calling Ireland home for the next 12 months. Over the past few decades, Ireland has emerged as a cultural hot spot, benefitting from…Read More

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