48 Hours That Changed Retail Forever
June 20, 2017  |  By Jeff Ketner

The early morning hours of June 16 started like any ordinary Friday. Then came Amazon’s shot heard round the world, its boldest move yet in the retail revolution as the online giant announced its acquisition of Whole Foods Market. Journalists, retail analysts and PR teams shifted into hyper-drive to analyze the news before they’d even had a chance to finish their morning coffee. The Whole Foods deal, however, was just one of a series of events, all in a 48-hour period, that will change retail forever. Here’s a quick recap: On June 15, German discount grocer Lidl opened its first…Read More

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Projected Father’s Day Spending Reaches All-Time High
June 15, 2017  |  By Ketner Group

This blog was written by our intern, Madeleine Hatley. Dads, and retailers, will be getting some extra love this year on Father’s Day, according to the National Retail Federation’s annual survey conducted by Prosper Insight and Analytics. Total spending for the holiday is expected to hit a record high of $15.5 billion. Consumers are spending differently this year and are focused on the experience rather than the gift. For retailers, this means traditional tactics such as ads featuring sporting goods or cars will not suffice. When it comes to marketing around Father’s Day, retailers need to add a personal touch…Read More

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IRCE 2017: The Focal Point of eCommerce Innovation
June 13, 2017  |  By Mariana Fischbach

If you know the history of Chicago, you already know that the city proudly holds the title of the first skyscraper in the U.S. Similar to the innovation that took place to bring about one of the most transformative structures of our times, the annual Internet Retailer Conference & Exhibition (IRCE) at the beginning of June, united the best and boldest technology vendors and retailers in the industry, all at the center of one of the founding cities for merchant activity —Chicago. Whether attendees were looking for the next big technology invention on the show floor or sharing their best…Read More

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Get to Know Our New Account Executive: Greg Earl
June 8, 2017  |  By Greg Earl

Hey everyone—my name is Greg Earl and I’m the new Account Executive at Ketner Group. Prior to working with the fine people of Ketner Group, I was an Account Coordinator at Lois Paul and Partners (LPP) a technology and healthcare PR agency in Austin. There, I honed my skills in content development and social media for large clients like Kodak and Philips Healthcare, as well as smaller startups. Before that, I was an intern at Edelman where I focused on technology clients in the software and analytic spaces. Originally from New Jersey, I came to Austin to attend the University…Read More

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Meet Our New Account Coordinator: Stacy Lan
June 6, 2017  |  By Stacy Lan

Hi everyone! My name is Stacy Lan and I’m excited to announce that I am the new Account Coordinator for Ketner Group. I recently graduated with a public relations degree from the University of Texas at Austin, which means it is time to drop my textbooks and enter real “adulthood.” This will be my first full-time job and I couldn’t have asked for a better team to learn and grow with. Throughout college, I was lucky to have five different public relations internships. I look at each of those experiences as stepping stones to get to the place I am today….Read More

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Meet our newest addition to the team: Madeleine Hatley
May 17, 2017  |  By Ketner Group

This blog post was written by our intern, Madeleine Hatley. Hi, everyone! My name is Madeleine Hatley and I am a senior public relations major at the University of Texas at Austin. Coming from the small town of Paris, Texas, I was ready to head to a larger city with more growth opportunities and also more things to do other than take pictures in front of the world’s third largest Eiffel Tower complete with a cowboy hat.  During my spare time, I love seeing live music, discovering new restaurants, and taking my adorably fluffy Corgi, Oliver, to Zilker Park. Prior…Read More

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What I’ve Learned at Ketner Group
May 10, 2017  |  By Ketner Group

This blog post was written by our intern, Daniela Ramirez.  Find an Internship to Help You Develop These Four Skills Senior year has held lots of great memories for me, from interning at Ketner Group to finishing my capstone project during my last semester of college. Working at Ketner Group throughout my senior year has been a wonderful experience as I gained a variety of skills, whether I realized it at the time or not. I believe a few of the skills I have learned along the way have been particularly critical in prepping me for the next phase of…Read More

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Shoptalk 2017: Disrupting & Transforming The Retail Industry
April 7, 2017  |  By Mariana Fischbach

Shoptalk 2017 in Las Vegas last month owned up to the reputation it created last year of providing fresh, groundbreaking and unmatched content as well as networking opportunities for the retail industry. The show, which proclaimed itself as “The New Blueprint For Retail & eCommerce,” featured more than 325 senior-level speakers who covered the ongoing disruption of retail and commerce. The second annual Shoptalk event took place during a time when we are seeing, hearing and reading about significant turmoil in the retail industry. Daily headlines leading up to and following the show discuss Amazon’s market leadership, follows the journey…Read More

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SXSW Gets Intelligent, Raises as Many Questions as Answers
March 22, 2017  |  By Aidan Griffin

SXSW 2017 was a terrific week spent in the presence of some of technology’s brightest minds, music’s best acts and film’s most creative souls. For Ketner Group, the event was a chance to lose sight of reality and dive into the fascinating beyond, the next era of the intersection between technology and humanity. It’s exhausting work, but hey, someone’s gotta do it. It seems that with each passing year, SXSW does a better job of asking questions than providing answers. Maybe that’s because each one-hour session doesn’t do the experts on stage enough justice. How can someone who has dedicated…Read More

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Ketner Group Is Hiring An Account Coordinator
March 6, 2017  |  By Ketner Group

Account Coordinator – Ketner Group PR + Marketing Job Description: We’re looking for a motivated and dynamic team member who is passionate about media relations and content development. The role of Account Coordinator (AC) will have limited day-to-day client relationships and will report to Account Managers. An AC on our team should be a team player, but also be highly dependable to adhere to project and client timelines on an individual basis. Ketner Group looks to its ACs to support Account Executives and Account Managers execute on our PR campaign strategies and tactics. The ideal candidate will also help maintain Ketner…Read More

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