Ketner Group Is Hiring An Account Coordinator
March 6, 2017  |  By Ketner Group

Account Coordinator – Ketner Group PR + Marketing Job Description: We’re looking for a motivated and dynamic team member who is passionate about media relations and content development. The role of Account Coordinator (AC) will have limited day-to-day client relationships and will report to Account Managers. An AC on our team should be a team player, but also be highly dependable to adhere to project and client timelines on an individual basis. Ketner Group looks to its ACs to support Account Executives and Account Managers execute on our PR campaign strategies and tactics. The ideal candidate will also help maintain Ketner…Read More

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Shoptalk 2017, Back and Bigger than Ever
March 6, 2017  |  By Mariana Fischbach

Shoptalk U.S. 2017 is just around the corner! Taking place at the Aria in Las Vegas, March 19-22, this year’s Shoptalk promises to be the “blockbuster” of all retail events for the year, with world class speakers, new session formats, increased networking opportunities and a revamped exhibit hall. If last year’s Shoptalk is any indication of what this year’s will bring, we have one prominent piece of advice to maximize your time at the show: wear comfortable shoes and have your introduction ready to fire off at any moment in time, as you will find yourself mingling among the industry’s…Read More

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Influencer Insights: Greg Buzek
February 27, 2017  |  By Ketner Group

A Ketner Q&A with Greg Buzek, Founder and President of IHL Group What technology trend do you see most impacting the field? The single biggest trend for retail is how they compete with Amazon. Retailers must get to Unified Commerce with a single view of the order and single view of the customer regardless of how they choose to shop. And then they need updated POS technology at the store level to take advantage of these changes. Customers used to HAVE to shop, now they need a reason to WANT to shop your stores. This change is having dramatic impact on…Read More

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We Moved!
February 21, 2017  |  By Adrienne Newcomb

Ketner Group is excited to announce our new digs! Last week, we moved into our new home, where we plan to stay for the next five years. While we’re still getting settled in, the new space is already serving us well. When we moved to our previous office two years ago, it was always thought of as a short-term fix for our growing team. With our new space we have everything we need: an office for each full-time team member, a kitchen (!), a conference room, tons of open space and plenty of room to expand as our team grows….Read More

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Navigating the Job Market
February 15, 2017  |  By Ketner Group

This blog was provided by our intern, Daniela Ramirez. As graduation draws closer, reality starts to set in and before you know it, it’s time to venture into the job market. The search can be long and intimidating, but I’m here to share some strategies to expand your network and make what seems a never-ending process, a smooth transition. Get Involved First off, get involved early and join student organizations. Joining groups that are of interest to your major will give you experience that you can’t learn in the classroom or by reading a textbook. For example if you are a…Read More

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A Marketers Christmas
February 9, 2017  |  By Ketner Group

Moving Beyond The 30 Second Super Bowl Ad Spot This blog was provided by our intern, Daniela Ramirez. The biggest sports event of the year, the Super Bowl, is one of America’s most highly celebrated events. Millions tune in every year to watch two teams go up against one another, competing for the NFL’s biggest title. But this year I tuned in for a different reason, the ads. We all know how expensive these advertising spots for the Super Bowl are and generally only major brands can afford to make the investment. However, I often find myself thinking, “Why would you…Read More

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Until Next Year NRF
January 19, 2017  |  By Ketner Group

NRF’s Big Show is officially over and we are back in Austin! After several cups of coffee consumed as well as analyst and media meetings coordinated for 13 clients, I think it’s safe to say this year’s show was one for the books. Check out what the Ketner Group team was up to while in the Big Apple.

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NRF 2017, Here We Come
January 13, 2017  |  By Aidan Griffin

In most industries, the holidays are a time to disengage from the hustle and bustle of work, plan for 2017 and clean out the junk folders to start the New Year feeling refreshed. But as we all know, quite the opposite is true in retail. And once a new calendar gets pinned to the wall, the heat really starts to turn up as we make final preparations for the biggest conference of our year, NRF’s BIG Show. This year, the Ketner Group team has been as busy as ever, meticulously preparing, pitching, coordinating and managing all sorts of client announcements…Read More

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NRF 2017: Don’t Throw Away Your Shot in the Greatest City in the World!
January 6, 2017  |  By Catherine Seeds

For those of you who are theater nerds like me, perhaps you caught the mashed-up reference to two songs from the critically acclaimed, Tony award-winning Broadway musical, Hamilton. (For those of you who didn’t catch the reference, I’ll forgive you only if you can score me 5 tickets to the show next Tuesday!) But, back to the matter at hand. Those of us working in the retail industry know there are exactly nine days until NRF begins. As of right now, the race is on to be in the room where it happens -“it” meaning where the best and brightest…Read More

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