Final Thoughts on 2016: Loving Where You Work

December 22, 2016  | By Catherine Seeds

It’s a few days before Christmas, and the Ketner Group team is putting final touches on client projects, scheduling last minute holiday shopping-focused interviews for our clients and of course, managing our clients’ NRF activities to ensure they have a successful BIG Show in New York next month.

For Ketner Group, 2016 was a successful but challenging year – such is the life of a PR agency! The team worked hard to consistently secure high-value media placements in national business press, as well as hundreds of articles in retail technology publications for our clients. We also produced dozens of share-worthy content pieces that helped cement our clients’ thought leadership in retail technology and generate qualified sales leads. The team was always on the lookout to provide value to our clients and showcase our expertise in retail technology – whether through good old-fashioned proactive media pitching, providing strategic advice on marketing and PR initiatives or using our connections in retail to, well, just make things happen!

In 2016 we were sad to see a few clients go due to acquisitions and company restructuring, but in true Ketner Group fashion, the entire team responded by stepping up on new business efforts and landing new clients while also continuing to bring exceptional value to existing clients.

Excuse the sappy sentiment, but I truly believe Ketner Group has the best and hardest-working team of not only PR professionals, but genuinely good, kind and fun people. I’ve never been more proud to be a “KG’er”.

Steve Jobs once said, “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way you do great work is to love what you do.”  I celebrated my 14th work anniversary with Ketner Group in November, and what a privilege it has been! Ketner Group means so much to me, and I look forward to working with the team to achieve many more successes in 2017 and beyond.

On behalf of the Ketner Group team, we want to wish each one of you a wonderful holiday, and a prosperous and healthy New Year!

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