Case Study Example:Success in Social Media: Giving a Digital Voice to the New Edgecase

Edgecase provides retailers and brands with an adaptive navigation platform, providing shoppers with a more inspiring online shopping experiences by allowing them to discover products using their own search attributes. The company, formerly known as Compare Metrics and rebranded as Edgecase in 2014, quickly determined its content development efforts were resulting in more website traffic and sales leads. Ketner Group manages content for Edgecase’s corporate blog as well as its social media platforms including Twitter, Facebook and LinkedIn.

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