International House of Branding
June 12, 2018  |  By Jenna Jordan

IHOP is changing its name. Last week, the company tweeted (from its updated handle), “For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb.” In the week between the initial tweet and the official announcement, social media responded. The news definitely sparked my attention, and I haven’t stepped foot in an IHOP in over 10 years. Many expressed outrage while others offered up guesses of what the “b” could stand for, and the IHOb account responded creatively to tease out the news and keep people guessing. Some notable predictions included breakfast, bacon, and even the right…Read More

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Dr. John Murphy’s Universal Principles of Effective Communication
February 5, 2018  |  By Adrienne Newcomb

Last November, I had the pleasure of hearing one of my former professors at the University of Texas at Austin, Dr. John Murphy, present his “Universal Principles of Effective Communication” at the Texas Exes Lunchtime Lecture series. While I’d heard a version of this lecture before, I was pumped to hear him speak again and be back in the “classroom.” As I recounted my experience to the KG team, I was disappointed that my younger colleagues did not have the pleasure of taking ADV 318J with Dr. Murphy. In light of this, and the biggest advertising event of the year,…Read More

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