Until Next Year NRF
January 19, 2017  |  By Ketner Group

NRF’s Big Show is officially over and we are back in Austin! After several cups of coffee consumed as well as analyst and media meetings coordinated for 13 clients, I think it’s safe to say this year’s show was one for the books. Check out what the Ketner Group team was up to while in the Big Apple.

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NRF 2017, Here We Come
January 13, 2017  |  By Aidan Griffin

In most industries, the holidays are a time to disengage from the hustle and bustle of work, plan for 2017 and clean out the junk folders to start the New Year feeling refreshed. But as we all know, quite the opposite is true in retail. And once a new calendar gets pinned to the wall, the heat really starts to turn up as we make final preparations for the biggest conference of our year, NRF’s BIG Show. This year, the Ketner Group team has been as busy as ever, meticulously preparing, pitching, coordinating and managing all sorts of client announcements…Read More

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PRSA Corner: Breaking Through the Noise and Reaching Your Target Audience
June 28, 2016  |  By Ketner Group

We recently attended and were the official sponsor of the June PRSA Austin Chapter Luncheon. The luncheon titled, “Media Relations: Insights from the Newsroom,” featured three journalist panelists who discussed how media has evolved over the years, the integration of skills and technology in media relations and how PR professionals can (and should) break through the noise to reach target audiences. Here are some highlights: Tara Doolittle is the Viewpoints editor for the Austin American-Statesman and is in charge of the editorial pages and online commentary. She began as a rookie reporter in 1997 and has worked with the newspaper’s reporting…Read More

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Retail’s BIG Show: #NRF16 Client Recap, Part Two
January 29, 2016  |  By Ketner Group

If there is any indication that this year’s NRF show was the most exciting yet, it’s that we need two whole blog posts to recap just how great it was. Our clients were among the best and brightest out on that show floor, demonstrating cutting-edge retail technology and hosting thought-provoking BIG !dea sessions. They were invaluable additions to the educational atmosphere of one of the industry’s longest-running events, but don’t just take our word for it, see for yourself: Predictix Continuing to stay “one step ahead of the competition,” as observed in PYMNTS, Predictix announced during the show that it…Read More

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NRF 2013: What Editors and Analysts are Predicting
November 22, 2012  |  By Jeff Ketner

They don’t call NRF “Retail’s Big Show” for nothing! Ketner Group has attended NRF for the past 13 years, and year after year, it’s the ONE show that matters more than any other – and a great place to connect with retail’s leading editors and analysts. We asked a number of our friends in the editor and analyst communities to share their insights about NRF, and you’ll be interested in seeing their thoughts on retail trends, technologies, and the biggest surprises of 2012. What will you be looking for at NRF 2013, in terms of retail trends and technology? Jordan…Read More

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Analyst Relations: The “R” is for Relationship
October 4, 2012  |  By Jeff Ketner

Clients frequently ask our opinion on analyst relations. Which firms do we recommend? Who are the top analysts in a particular space? How often should they brief with analysts? Should they become paying clients? We can’t answer all these questions in a short blog post. But we’ve been fortunate to work with a number of clients that understand the value of analyst relations, and in the process, we’ve seen what works – and what doesn’t – in analyst relations. Here are several principles that Ketner Group stresses to our clients. We use these as some of our guidelines in helping…Read More

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April 2012: Retail Technology’s Landmark Month
May 10, 2012  |  By Jeff Ketner

For those of us who spend our working hours focused on retail technology, April 2012 was a landmark month, for two reasons. First, IBM announced that it was selling its POS business to Toshiba on April 16 – exiting the business that it started nearly 40 years ago and dominated for decades. To someone who started his retail tech PR and marketing career working with POS companies such as Wincor Nixdorf, Triversity and 360Commerce, this was a watershed event. IBM owned the POS industry. To other POS hardware manufacturers, IBM was the #1 competitor and the standard against which they…Read More

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Top 5 Questions Companies Should Consider in Planning PR for 2012
December 9, 2011  |  By Ketner Group

It’s our favorite time of the year—and I’m not talking about the Holidays. December is the month where our clients start thinking about goals for their 2012 public relations programs. In addition to new technology and industry standards, every year brings growth and change to a business, so re-evaluating one’s PR program is a must. Here’s a look at five of the most important questions companies should ask themselves and their PR agency when planning a new PR strategy for 2012. What worked for you in 2011? This may seem like an obvious question to ask, but finding a satisfying…Read More

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How Retail Tech Vendors Can Make the Most Out of Analyst Relations
September 14, 2011  |  By Jeff Ketner

We wear numerous hats when working with our retail technology clients on their PR and marketing programs. (However, as discussed in our recent post, we have to be mindful that we’re not trying to do everything all at once.) One of the most important hats we wear is that of the Analyst Relations manager. Just like any smart business strategy, there is no single best recipe for success when it comes to Analyst Relations, because every company is different, and every analyst is different and has unique preferences. However, there are a number of best practices that we stress to…Read More

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