Content is King When It Comes to Bylines
August 21, 2018  |  By Adrienne Newcomb

It’s no secret that Ketner Group Communications takes pride in our content development skills, and when it comes to bylines, we think we shine! While our name may not be on the final product, you can always tell when content is written by someone who understands an industry vs. someone who tried to throw together an article based on their narrow view of that industry. We’re not trying to brag, but we’re often told by editors and clients alike that we “get it.”* Despite the fact that we “get it,” bylined thought leadership content is not a familiar place for…Read More

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7-Step Guide to Starting Up a Social Media Program
June 26, 2018  |  By Stacy Lan

Social media is a key element of any marketing strategy, allowing brands to connect and engage with their audience and grow the business. Whether it’s used to generate leads, showcase new products, deliver better customer service, or manage reputation and brand image, businesses are taking advantage of the benefits of social media platforms to help generate online exposure. Over the years, we’ve helped clients increase the visibility and impact of their ongoing social media initiatives, but we’ve recently taken on an entirely new challenge: launching a social media program from scratch. Although creating a social media program can seem daunting…Read More

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International House of Branding
June 12, 2018  |  By Jenna Jordan

IHOP is changing its name. Last week, the company tweeted (from its updated handle), “For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb.” In the week between the initial tweet and the official announcement, social media responded. The news definitely sparked my attention, and I haven’t stepped foot in an IHOP in over 10 years. Many expressed outrage while others offered up guesses of what the “b” could stand for, and the IHOb account responded creatively to tease out the news and keep people guessing. Some notable predictions included breakfast, bacon, and even the right…Read More

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Dr. John Murphy’s Universal Principles of Effective Communication
February 5, 2018  |  By Adrienne Newcomb

Last November, I had the pleasure of hearing one of my former professors at the University of Texas at Austin, Dr. John Murphy, present his “Universal Principles of Effective Communication” at the Texas Exes Lunchtime Lecture series. While I’d heard a version of this lecture before, I was pumped to hear him speak again and be back in the “classroom.” As I recounted my experience to the KG team, I was disappointed that my younger colleagues did not have the pleasure of taking ADV 318J with Dr. Murphy. In light of this, and the biggest advertising event of the year,…Read More

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KG’s Top 10 Favorite Newsletters
August 17, 2017  |  By Ketner Group

The retail industry is rapidly changing every day, and sometimes, it can be hard to keep up. That’s why our team stays up-to-date by subscribing to newsletters that will alert us on breaking Amazon news, inform us of a good responsive pitch opportunity, or give us insight on an interesting new study. Here are our top 10 favorite newsletters to help us stay in-the-know with all things retail and technology: Industry Dive “Broken out by vertical – Retail and Supply Chain Dive are my top picks – Industry Dive newsletters offer a combination of breaking news and industry insight I…Read More

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What I’ve Learned at Ketner Group
May 10, 2017  |  By Ketner Group

This blog post was written by our intern, Daniela Ramirez.  Find an Internship to Help You Develop These Four Skills Senior year has held lots of great memories for me, from interning at Ketner Group to finishing my capstone project during my last semester of college. Working at Ketner Group throughout my senior year has been a wonderful experience as I gained a variety of skills, whether I realized it at the time or not. I believe a few of the skills I have learned along the way have been particularly critical in prepping me for the next phase of…Read More

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SXSW Gets Intelligent, Raises as Many Questions as Answers
March 22, 2017  |  By Aidan Griffin

SXSW 2017 was a terrific week spent in the presence of some of technology’s brightest minds, music’s best acts and film’s most creative souls. For Ketner Group, the event was a chance to lose sight of reality and dive into the fascinating beyond, the next era of the intersection between technology and humanity. It’s exhausting work, but hey, someone’s gotta do it. It seems that with each passing year, SXSW does a better job of asking questions than providing answers. Maybe that’s because each one-hour session doesn’t do the experts on stage enough justice. How can someone who has dedicated…Read More

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Navigating the Job Market
February 15, 2017  |  By Ketner Group

This blog was provided by our intern, Daniela Ramirez. As graduation draws closer, reality starts to set in and before you know it, it’s time to venture into the job market. The search can be long and intimidating, but I’m here to share some strategies to expand your network and make what seems a never-ending process, a smooth transition. Get Involved First off, get involved early and join student organizations. Joining groups that are of interest to your major will give you experience that you can’t learn in the classroom or by reading a textbook. For example if you are a…Read More

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NRF 2017: Don’t Throw Away Your Shot in the Greatest City in the World!
January 6, 2017  |  By Catherine Seeds

For those of you who are theater nerds like me, perhaps you caught the mashed-up reference to two songs from the critically acclaimed, Tony award-winning Broadway musical, Hamilton. (For those of you who didn’t catch the reference, I’ll forgive you only if you can score me 5 tickets to the show next Tuesday!) But, back to the matter at hand. Those of us working in the retail industry know there are exactly nine days until NRF begins. As of right now, the race is on to be in the room where it happens -“it” meaning where the best and brightest…Read More

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The Top 5 Technology Trends that Will Ring in 2017
December 29, 2016  |  By Mariana Fischbach

It’s safe to say that 2016 has been a year full of dramatic business and technological innovations within the retail industry. While we began the year emphasizing conversations around omnichannel capabilities and empowering associates to create a great customer experience for their shoppers, we end the year discussing artificial intelligence, virtual reality and technology that helps retailers go head-to-head with Amazon. Debates are already brewing about what will be the biggest retail technology to hit the streets in 2017. To get to the bottom of it, we sat down with our clients over the past few weeks and here are…Read More

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