The Inescapability of the Word ‘Millennial’
July 12, 2016  |  By Ketner Group

This blog was written by our intern, Kamilla Rahman. If you’ve ever surfed the web for more than 10 minutes, you’ve definitely come across the word millennial at least five times. People are constantly talking about millennials, what they’re doing, what they want, what they will be doing, how they react and how to resonate with them. Even the KG team has been known to write about millennials on behalf of our clients from time to time – here is a recent example. According to Investopedia, “a millennial is the given name to the generation born between 1982 and 2004…this…Read More

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PRSA Corner: Breaking Through the Noise and Reaching Your Target Audience
June 28, 2016  |  By Ketner Group

We recently attended and were the official sponsor of the June PRSA Austin Chapter Luncheon. The luncheon titled, “Media Relations: Insights from the Newsroom,” featured three journalist panelists who discussed how media has evolved over the years, the integration of skills and technology in media relations and how PR professionals can (and should) break through the noise to reach target audiences. Here are some highlights: Tara Doolittle is the Viewpoints editor for the Austin American-Statesman and is in charge of the editorial pages and online commentary. She began as a rookie reporter in 1997 and has worked with the newspaper’s reporting…Read More

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Can Teslas and Pizza Get People Shopping Again?
June 20, 2016  |  By Jeff Ketner

A recent Washington Post headline read, “Unemployment is down. Gas prices are low. Why isn’t America shopping?” There are a number of possible answers. Both in the article and at the inaugural ShopTalk conference, there were numerous discussions about the U.S. being “over-retailed” – too many stores and e-commerce sites for too few shoppers. Many like to point to widespread uncertainty about the global economy and the twists and turns of the presidential election. Moreover, shoppers are spending their money differently: they are addicted to promotions and often opt to spend their hard-earned dollars on experiences like vacations or big…Read More

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The Wrong Kind of SXSW Party: Getting Noticed the Right Way at SXSW
May 10, 2016  |  By Adrienne Newcomb

As we have all heard a thousand times, first impressions are critical. They can make or break you, and whether good or bad, a first impression often becomes a lasting one that is hard to run or hide from. During the first Saturday of SXSW, my coworker and I found ourselves with some time to kill and wandered the street to explore a few unofficial SXSW activities. Along the way, we came across one event poster that stopped us dead in our tracks. A photo of Bill Cosby with the caption, “Wanna Party?” was taped to a saran-wrapped telephone pole…Read More

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How to Find a PR Internship
May 2, 2016  |  By Ketner Group

This blog was written by our intern, Cambria Sawyer. That whole “chicken or the egg” question may be archaic, but it’s more relevant than you think. Walking into your freshman year at a university and landing that first internship is not particularly high in the priorities list – but it should be. When it’s all you can do to find time to feed yourself in between classes, class projects and research papers, how can something that seems so far away be so immediately important? The thing is, when it comes to internship interviews, you need some experience to prove you’re up…Read More

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Scoring a Perfect 10 on Earth Day
April 20, 2016  |  By Ketner Group

This blog was written by our intern, Cambria Sawyer. Cause marketing is a lot like college. I first started to see this connection in my journey as a Ketner Group intern back and forth from the office to the jungle (a.k.a. campus). You see, college is a balancing act. Professors assign you more hours of homework than you have in a day. Somehow I’ve managed to survive off of cheese sticks and grapes for the past week, but the grocery store is in my imminent future. I need to go to the gym, steel drums practice, a club officer meeting…Read More

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To Press Release or Not Press Release, That is the Question
April 18, 2016  |  By Catherine Seeds

As PR professionals, our main goal is to drive and secure coverage for our clients. As Ursula the sea witch from Disney’s “The Little Mermaid” says, “It’s what we do. It’s what we live for!” In our last blog, we talked about the value of the modern press release and the benefits releases generate for PR campaigns. But according to our friends at NonProfitPR.org and as PR folks worldwide know, press releases are not always the best course of action and can often be just a big waste of time and money. See below for examples of when to not…Read More

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Identifying the Value of the Modern Press Release
April 7, 2016  |  By Aidan Griffin

We hear questions from our clients all the time about when, where and how to use press releases in today’s landscape and wanted to break down how to think about them today. With the rise of digital media, social media and interactive content, the role of press releases has shifted, but their intrinsic benefits are still intact. The role of the press release: Direct communications: Releases deliver unfiltered messages to the masses, supporting lead-generation, sales conversions and public visibility. Search engine optimization (SEO): Investors, customers, potential employees and other target groups can learn about and discover your company through keyword…Read More

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A Lou & Grey Love Story
January 18, 2016  |  By Ketner Group

This blog was furnished by our Nashville-based Account Manager, Kirsty Hughan. I’m in love and I don’t care who knows it! My sweetheart? The flagship store of a soon-to-be big time brand called Lou & Grey. You may be familiar with the name. If you are an Ann Inc. fan, you’ll have seen the name on some of their clothing’s tags at Ann Taylor Loft. Lou & Grey started off as a line within Loft and has now branched into their own division under Ann Inc. The new retailer is slowly opening brick and mortar spaces throughout the country, positioned…Read More

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How to Create an Authentic Brand: a Speaking Engagement
December 14, 2015  |  By Ketner Group

This blog was furnished by our Nashville-based Account Manager, Kirsty Hughan. I recently gave a talk at Center 615, a Nashville office and co-working space dedicated to supporting local small to mid size businesses. As a marketer passionate about brand identity and marketing strategy, I was excited to speak to my community about a subject that makes me extremely excited: how to create an authentic brand. In addition to the work I do with Ketner Group, I also support small businesses through my company Seamless Marketing. In both realms I am highly focused on what makes a brand unique and…Read More

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