How to Create an Authentic Brand: a Speaking Engagement
December 14, 2015  |  By Ketner Group

This blog was furnished by our Nashville-based Account Manager, Kirsty Hughan. I recently gave a talk at Center 615, a Nashville office and co-working space dedicated to supporting local small to mid size businesses. As a marketer passionate about brand identity and marketing strategy, I was excited to speak to my community about a subject that makes me extremely excited: how to create an authentic brand. In addition to the work I do with Ketner Group, I also support small businesses through my company Seamless Marketing. In both realms I am highly focused on what makes a brand unique and…Read More

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PR Spring Cleaning: Four Key Steps to Raising Your Company’s Media Profile
February 25, 2015  |  By Jeff Ketner

Spring is the season of new beginnings—and one of the busiest times of year for Ketner Group and our clients. We recently wrapped up our annual voyage to New York for the National Retail Federation conference, and are now getting ready to go full swing into SXSW 2015! KG clients are making exciting new product and customer announcements in the coming months, and we’re busily working with them on fresh ideas and opportunities for PR and marketing campaigns. With Daylight Savings Time upon us in a little over a week, now is the time to do a bit of “spring…Read More

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Seven Snarky Ways to Avoid PR Success
July 22, 2014  |  By Ketner Group

Guest post by: Andris Media Group Alright, let’s just jump right in! 1. When your PR people call or write, don’t return those pesky phone calls or emails promptly. Journalists aren’t, after all, working on deadline or anything, so there’s no reason to be respectful of their time. 2. Don’t get your PR team involved in branding meetings and brainstorming sessions. Heaven knows, they have nothing to offer in that regard. 3. Don’t ever, whatever you do, include your PR team in marketing meetings. Marketing and PR people should never be expected to work together. They should always be kept…Read More

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PR as Storytelling: What Flash Boys Teaches Us About the Art of Technology Storytelling
April 22, 2014  |  By Jeff Ketner

I’m a huge Michael Lewis fan. And like countless other readers, I’m eagerly devouring his latest book, Flash Boys: A Wall Street Revolt, which rocketed to the top of the New York Times best-seller list immediately after its publication. Lewis is a gifted storyteller who excels in bringing previously obscure topics to life, as he did with the arcane world of baseball statistics (Moneyball), Michael Oher’s journey from the streets of Memphis to NFL offensive lineman (The Blind Side), and how subprime mortgages and Wall Street greed fueled the Great Recession (The Big Short). Lewis has a particular genius for…Read More

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Why Matthew McConaughey’s Oscar Acceptance Speech Was a Golden Example of Effective Communication
March 4, 2014  |  By Ketner Group

Some people like to make fun of Matthew McConaughey. There are those that think his “simple” speech patterns (read: his charming and cuter than heck southern accent) make him seem, well, simple. Other people recall his days living in a now trendy trailer park on Barton Springs Road in Austin, smoking (leaves) through a bong and playing the congas naked…well after he was a famous multi-million dollar actor. How could an eclectic, naked-conga-playing, Texas-born actor be smart and one of the best Oscar acceptance speech givers of the night? Answer: Because he knew the art of effective communication, and at…Read More

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5 Tips for Getting Your Audience to “Spread the Word”
December 12, 2013  |  By Ketner Group

Originally appeared on PR Soup I have to start this post off by coming clean: I sit on the Board of Directors for Lights.  Camera. Help. So, naturally I am a little biased towards the great work this organization does! That being said, Christine and I were so impressed by the advice that Nancy Schwartz of Getting Attention! shared with her readers in her blog post today that we felt we just had to share with you. Keep in mind that the tips she shares can apply to more than just email asks; think also in terms of media pitches,…Read More

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The SEO Apocalypse – How to Survive Google’s Massive Encryption
November 26, 2013  |  By Ketner Group

In the marketing world, SEO has been a key investment for brands and companies hoping to boost visibility online. In the early days, marketers only had to use one or two of their main keywords 32 times in any piece of content online, Google worked its magic, and boom: first page of a search for that key term. Even though that’s an extremely simplistic view of the beginnings of SEO, it used to be the general idea. After years of roll outs, updates and government conflicts, Google SEO as we know it has become a thing of the past. A…Read More

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PR Crisis Management: Always Be Prepared
November 15, 2013  |  By Catherine Seeds

Over the past several months, my Netflix account and I have been BFF’s. After listening to my colleagues go on and on about all of the great television series I’ve missed out on over the past, oh, eight years, I decided it was my mission to become more cultured in my television viewing, and ditch shows like American Idol and Dancing with the Stars. I started with AMC’s Mad Men, then made my way through NBC’s Friday Night Lights – television at its best in my opinion. Most recently, I’ve started watching ABC’s Scandal and AMC’s The Walking Dead and…Read More

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Don’t Fall Behind in PR: Four Steps to Raising Your Company’s Media Profile
September 26, 2013  |  By Jeff Ketner

Fall is finally here. After 40 days of 100°-plus weather in Austin this summer, the temperature is dipping into the 60s in the mornings. Sure, we’re already back to the mid-90s this week, but the mornings are crisp, folks are breaking out the fall clothes, and there’s football galore. The Longhorns even won again this weekend, so everything’s right with the world. Fall is the season of new beginnings—and one of the busiest times of year for Ketner Group and our clients. There are key conferences and trade shows (next week, Catherine and Caitlin will be at with a…Read More

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What Makes Things Popular Online?
August 28, 2013  |  By Ketner Group

The PR industry is rapidly changing. To stay competitive, PR agencies are learning how to develop digital skills or are maximizing marketing partner resources in order to satisfy the new media landscape. In a media world where anyone can be a journalist, news breaks on Twitter and memes are popping up and disappearing every week, PR professionals have their work cut out for them. To address this, I recently planned a PRSA Austin Chapter event titled “There’s a Meme for That,” where our panelists discussed how to incorporate new digital media ideas into company strategies to boost chances of getting…Read More

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