Top 5 Questions Companies Should Consider in Planning PR for 2012
December 9, 2011  |  By Ketner Group

It’s our favorite time of the year—and I’m not talking about the Holidays. December is the month where our clients start thinking about goals for their 2012 public relations programs. In addition to new technology and industry standards, every year brings growth and change to a business, so re-evaluating one’s PR program is a must. Here’s a look at five of the most important questions companies should ask themselves and their PR agency when planning a new PR strategy for 2012. What worked for you in 2011? This may seem like an obvious question to ask, but finding a satisfying…Read More

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KG Productivity Tips Series #3: Other Things We Like
October 28, 2011  |  By Ketner Group

If you’re a regular reader of the KBlog, you’ll recall KG’s favorite productivity tips for staying focused and organized. In the third and final segment in our productivity series, we share our favorite miscellaneous productivity tools and tricks that help make the KG team shine! Brittany

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KG Productivity Tips Series #2: Staying Organized
September 22, 2011  |  By Ketner Group

A few weeks ago, we started a new series on productivity and we shared some our favorite ways to minimize distractions. Today we tackle another beast–organization. Caitlin Google Docs: Because Ketner Group is not on an intranet, we usually have to verbally or electronically call dibs on editing a document, then pass it along to the next person and the process begins again. Google Docs allows us to collaborate on the same document, while getting real-time updates from the person editing. This way, we can eliminate the added time it takes to combine two or more edited versions that were…Read More

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KG Productivity Tips Series, #1: Minimizing Distractions
September 1, 2011  |  By Ketner Group

The topic of productivity needs no fancy introduction — everyone who runs or has stake in a business worries about it, and everyone wants to be better at it. At Ketner Group, we take pride in our balance between productivity and play, because, well, you know what they say about all work and no play. Below, a few of the Ketner Groupies have shared our favorite productivity tips. In the next couple of weeks, we’ll cover what works to keep us organized and on-task. Brittany: Multitasking Doesn’t Work, Sorry The first step of recovery is to admit you have a…Read More

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Beat the Blogging Blues in 5 Steps
July 20, 2011  |  By Ketner Group

It seems like these days that everybody, their dog and their dog’s favorite brand has a blog. Even for those who don’t, it could be argued that they should. For anyone selling products or services, blogs are a great vehicle for customer engagement, thought leadership, and SEO optimization – and they can also be a big pain in the you-know-what. There are two distinct anti-blog camps: those with blogophobia and those with blog commitment phobia (don’t bother looking these up in the DSM…). The first describes a condition in which a company is hesitant to take on blogging because of…Read More

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5 Rookie Mistakes to Avoid in Social Media
June 6, 2011  |  By Ketner Group

We recently came across a blog post on 5 Rookie Mistakes in Press Releases, and turns out, the author was not exaggerating about the “rookie” part. Use a headline that makes sense. Include an “about” section and contact info. Still, it’s always helpful even for seasoned PR pros to get a reminder that sometimes the most basic things are the things we screw up, because we take for granted that we won’t screw them up. The post also inspired us to write our list of tips to help businesses avoid making rookie mistakes in social media. Without further ado… 1) Don’t…Read More

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Recipe for the perfect PR campaign proposal
May 4, 2011  |  By Ketner Group

Turning the elements of the best dessert recipe into a guide for making the perfect PR campaign proposal I’m a brand new wife with a brand new husband. After 5 years of “testing the waters,” we dove into the marriage pool just last month. Everyone knows the best thing about getting married is getting presents, obviously (insert laughter here, drum beats and cymbal crash). We registered for lots of baking toys, including glass cake pedestals, cupcake tiers, handheld mixers and pastry displays. Over the long Easter weekend, I started making my dessert cookbook, which contains recipes from celebrity chefs for…Read More

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