SecureNet Plans Austin Tech Center, Creating 200 Jobs
September 18, 2012  |  By Ketner Group

SecureNet Payment Systems, a Maryland-based company that develops payment-processing technology, says it is establishing a technology and innovation center in Austin that could employ 200 people in the next year. CEO Brent Warrington, who lives in Austin, said the company will relocate some workers from its headquarters in Rockville, Md., but primarily will hire locally to fill a range of technical and non-technical jobs.

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Best Ways to Combat Showrooming Trend (CrossView)
July 31, 2012  |  By Ketner Group

The most powerful way to stop showrooming is to allow customers to order online and pickup in-store. 70 percent of the top 10 retailers provide in-store pick up for e-commerce orders; however, only, 26% of the remaining retailers provided in-store pick as an option. After writing about Amazon and how Main Street USA businesses can compete, I received a message about a study from CrossView, a cross-channel commerce solutions and retail technology provider.

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Are consumers buying from window displays vs. going in-store?
May 24, 2012  |  By Ketner Group

With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays. Mobile bar codes, SMS calls-to-action and augmented reality in window displays have shifted how consumers buy things online.

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OFA Distribution Updates to OpenFabrics Software (OFS)
May 13, 2012  |  By Ketner Group

With these changes by the OFA, the OpenFabrics RDMA Software, also known as OFED, is moving into the mainstream Linux kernel and into the distribution’s user space environments,” said Doug Ledford, lead engineer for RDMA technologies, Red Hat, Inc. “This will eliminate the need for users to download a separate OFS stack to put on top of their operating system of choice, increase the quality and ubiquity of RDMA stacks across all Linux distributions, and help the role of OFS move from being an add‐on item to an integral part of the core RDMA provider in every Linux operating system.”

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Pricing Transparency
May 8, 2012  |  By Ketner Group

Nordstrom recently announced adjustments to its loyalty program; frequent shoppers are eligible for perks like custom shopping parties, in-store fashion shows and as much as $100 in complimentary alterations.Barnes & Noble unveiled temporary price cuts to its Nook tablets and e-readers for shoppers who buy either People magazine or New York Times Nook subscriptions. And Safeway, Kroger and Stop & Shop are hoping to offset rising food prices by providing gasoline discounts to their rewards members and personalized savings for loyal shoppers.

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Startup goes for restaurants
April 20, 2012  |  By Ketner Group

Ten years after starting development, Adam Christopher is launching what could be a Swiss Army knife of restaurant management software. Austin-based RestaurantConnect Inc. is launching software that plans to go beyond conventional online restaurant reservation systems. The idea is to give restaurant owners a suite of Web-based applications that are a fraction of the cost of those offered by gastronomy Goliath OpenTable Inc.

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Geofencing: Can Texting Save Stores?
February 15, 2012  |  By Ketner Group

Retailers are trying to make smartphones work for them instead of against them. Take Maurices. The women’s clothing chain last month started sending promotions to the phones of people who come within a few hundred yards of its stores. Consumers who opt in to the service are sent messages about in-store sales. There is little evidence that sort of marketing actually works, but Maurices wants to give it a shot, in hopes of drawing people to the chain’s bricks and mortar locations.

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