Retail’s BIG Show: How We’re making the most of it
January 14, 2016  |  By Ketner Group

A lot can happen in four days. You can go from an obscurity to a viral sensation. If you take a step for every second of those four days, you would find yourself almost 164 miles away from where you started. You can meet your future spouse in line at the grocery store and then spend the next three days trying to decide whether or not you should make the first move (you should, by the way). Long story short, a day holds a lot of potential. Multiply that by four, and you’ve got yourself almost an entire workweek to…Read More

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How a Retailer’s Mobile App Could be it’s Best Friend
April 29, 2014  |  By Ketner Group

This blog post originally appeared on Digby’s The Mobile Retail Blog, contributed by Caitlin New Last weekend I went to a big box home goods store, lets call them Cot, Tub & Forever, armed with its mobile app and a few gift cards from the holidays that were burning a hole in my pocket. As an experienced shopper, PR/marketing communicator and retail technology professional—skills that could be my best or worst enemy while shopping—I shopped with an analytical eye on how the home goods retailer used its mobile app to improve my in-store experience. I’d like to start with the ways this retailer’s…Read More

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SXSW Interactive 2013: Mobile First
March 14, 2013  |  By Ketner Group

This blog is reposted from Digby’s The Mobile Retail Blog. By Kirsty Hughan, Digby Austin, Texas has just finished playing host to one of the most innovative and forward-thinking technology conferences in the world. South by Southwest Interactive Festival (SXSWi)  is a five day conference and trade show dedicated to the advancement of digital creativity and hosts sessions by industry leaders addressing cutting-edge concepts unfolding in the world of technology. Mobile has been an exponentially growing industry in the last few years, both in widespread use as well as capability. We’ve seen mobile websites, apps and commerce explode, but what should we…Read More

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Social Media Scores as an Effective Marketing Tool
February 15, 2013  |  By Catherine Seeds

Super Bowl XLVII Shines in the Dark: Social Media Scores as an Effective Marketing Tool Here is a statistic that will blow you away: According to a study from the Mobile Marketing Association and Session M, during the Super Bowl, a whopping 91% of viewers used their mobile devices during the commercial breaks! After hearing this, one thing is for sure – we love our mobile phones as much as, or even more, than my three-year old son loves his special security “blankie.” Speaking from personal experience, when it comes to any highly-anticipated sporting event or celebrity-fueled telecast (such as…Read More

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State of the Millennial Union
December 4, 2012  |  By Catherine Seeds

Reposted from Digby’s Mobile Retail Blog At the risk of being considered a traitor by my fellow Generation X’ers, I am not ashamed to admit that I have a fascination with the Millennial Generation.  In a recent blog, I bragged about how this group of young men and women born roughly between 1980 and 2000 have completely changed the way we live, shop and communicate. I work with Millennials, and I have learned as much (if not more) from them as they have learned from me. So much has been written about this “tribe” of techno-savvy, confident, determined and goal-oriented young adults –…Read More

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INSTAGRAM AND PINTEREST: 6 WAYS TO TACKLE SOCIAL THROUGH MOBILE
September 24, 2012  |  By Ketner Group

Originally posted on Digby’s The Mobile Retail Blog The last couple of years have been pivotal for brands’ social media capabilities. Social media has grown beyond the 140-character, text-only limit and has blossomed into media-rich social communities. There is a burgeoning opportunity for brands to take advantage of social media in new ways to garner more brand interest, loyalty and participation. About four years ago, Twitter was dominating the media waves with thousands of experts and bloggers sharing advice on how brands and companies could harness this new social technology. Now, media-rich platforms such as Pinterest and Instagram are the social…Read More

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When I Grow Up I Want To Be…
September 23, 2011  |  By Catherine Seeds

I’m not going to lie.  Sometimes my job is hard. In fact, it can be downright frustrating and still causes me to shed a few tears now and then. Twelve years working in public relations has taught me to have thick skin and to keep pushing forward when things get tough, but I still have days when I can’t wait to get home and pour myself a tall glass (or two) of my favorite white wine. And I’m not the only one who feels this way, either. According to The Huffington Post, public relations is ranked one of the top…Read More

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North Carolina Bound
July 27, 2011  |  By Catherine Seeds

Howdy friends – please excuse the short post, but it has been a bit hectic around here lately. The past few months have been very busy for all of us here at Ketner Group—in a good way! The summer months have traditionally been slower for us in years past—mostly because there are very few large industry tradeshows, which means our clients typically won’t make significant announcements or implement large, integrated marketing/PR campaigns. But that has not been the case for us this year! KG clients have had a very busy summer thus far with significant customer and product announcements, as…Read More

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Nightmare and Dream PR Clients
June 7, 2010  |  By Catherine Seeds

Ever since I started my career in public relations, friends and family members will often ask me, “Wouldn’t it be neat to do PR for XYZ company or person?”  Heck, I even choose the path of PR when I was a sophomore in college because of a dream job – PR for Sea World. As PR representatives, we are tasked with working with all sorts of clients.  It is our job to make the best out of every situation, to deal with the good as well as the bad, and to never back away from a challenge. But there is…Read More

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