NRF 2017: Don’t Throw Away Your Shot in the Greatest City in the World!
January 6, 2017  |  By Catherine Seeds

For those of you who are theater nerds like me, perhaps you caught the mashed-up reference to two songs from the critically acclaimed, Tony award-winning Broadway musical, Hamilton. (For those of you who didn’t catch the reference, I’ll forgive you only if you can score me 5 tickets to the show next Tuesday!) But, back to the matter at hand. Those of us working in the retail industry know there are exactly nine days until NRF begins. As of right now, the race is on to be in the room where it happens -“it” meaning where the best and brightest…Read More

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Not Every Trick is a Treat: Branding in a Competitive Environment
November 1, 2016  |  By Aidan Griffin

Being the talk of the town on Halloween requires going beyond the cliché and finding an outside-the-box costume that people will also be able to understand and enjoy. Whether scrambling last minute and slapping a mask or a witch hat on or becoming a Goodwill regular hunting for the perfect accessory, Halloween revelers take advantage of Halloween to borrow a persona that extends far beyond their everyday personality. Done right, a Halloween costume can earn you some serious kudos. This isn’t dissimilar to retail marketers developing campaigns this holiday season. As the nights get longer and mornings get colder, they…Read More

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What the Shift in Store Experiences Means for PR
September 8, 2016  |  By Kirsty Hughan

I was reading T Magazine the other day and fell head over heals for an article by Michael Rock, “When the Shop Looks a Lot Like Home.” I’m a woman for whom space and tangible experiences are of the utmost importance. So after reading Rock’s article, that discusses the trend of stores offering an experience that simulates your actual life, I was ready to book a trip to New York. If you’ve been reading about the trend for stores to offer experiences, you’ll be familiar with Rock’s examples. Want to buy a new shower? Try it out before you purchase at…Read More

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PRSA Corner: Breaking Through the Noise and Reaching Your Target Audience
June 28, 2016  |  By Ketner Group

We recently attended and were the official sponsor of the June PRSA Austin Chapter Luncheon. The luncheon titled, “Media Relations: Insights from the Newsroom,” featured three journalist panelists who discussed how media has evolved over the years, the integration of skills and technology in media relations and how PR professionals can (and should) break through the noise to reach target audiences. Here are some highlights: Tara Doolittle is the Viewpoints editor for the Austin American-Statesman and is in charge of the editorial pages and online commentary. She began as a rookie reporter in 1997 and has worked with the newspaper’s reporting…Read More

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The New Adventures of Old Christine
June 14, 2016  |  By Ketner Group

Hey y’all! My name is Christine Hanna and I am the new intern for Ketner Group. I am currently a senior corporate communications major at The University of Texas at Austin. I have lived in this amazing city my whole life and define myself as a true “Austinite.” Before joining the Ketner team I was primarily focused in the non-profit realm. I spent the past year as the program and development intern for the non-profit Marathon Kids. During my time at Marathon Kids, I concentrated on planning events and managing social media platforms. My love for non-profit stemmed from my…Read More

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What to do on the first day of your summer internship
June 7, 2016  |  By Kirsty Hughan

You’re probably feeling some nerves. Finals are finally over and summer is finally here but the first day of a summer internship is likely making you feel a little anxious. Lucky for you, I’m here to share some good news. Having both experienced the first day as an intern (four times!) and a boss (twice!), everyone feels excited and a little nervous about the first day. Plus, an internship is a great opportunity to uncover your strengths and try out a variety of projects. It will help you get the job you want and it will also help you understand…Read More

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Gifs: Redefining Interpersonal Communication
April 28, 2016  |  By Kathleen See

A “gif” is defined as “a computer file format for the compression and storage of digital video images.” (Thanks, Merriam-Webster.) But most recently the term has come to define the looped video used in reaction to a situation or to add “color commentary” to an ongoing conversation between groups of people or to one’s social media post. Suffice it to say, I am a BIG fan of them. Since Slack announced its integration with GIPHY two years ago, Ketner Group’s inter-office /giphy tags have provided comedic relief to pretty much any situation we find ourselves in or in one-off conversations…Read More

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Retail’s BIG Show: #NRF16 Client Recap, Part 1
January 27, 2016  |  By Ketner Group

NRF’s 105th annual conference featured over 30,000 attendees, a plethora of thought leadership sessions from retail’s top leaders and a vast selection of innovative new technologies— too many to even count— however, in the midst of all the activity, our clients definitely shined through the crowd at Retail’s BIG Show bringing their own innovative stories into the mix. 360pi According to RIS News, 360pi’s session, “Imitation is the Sincerest Form of Flattery: Learn from Amazon” hosted by VP of Marketing, Jenn Markey, was a session quick hitter with the company’s “Holiday’s Insights Executive Intelligence Report,” which covered various pricing strategies…Read More

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Seven Snarky Ways to Avoid PR Success
July 22, 2014  |  By Ketner Group

Guest post by: Andris Media Group Alright, let’s just jump right in! 1. When your PR people call or write, don’t return those pesky phone calls or emails promptly. Journalists aren’t, after all, working on deadline or anything, so there’s no reason to be respectful of their time. 2. Don’t get your PR team involved in branding meetings and brainstorming sessions. Heaven knows, they have nothing to offer in that regard. 3. Don’t ever, whatever you do, include your PR team in marketing meetings. Marketing and PR people should never be expected to work together. They should always be kept…Read More

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Retailers Give Back Through RetailROI
June 10, 2014  |  By Jeff Ketner

RetailROI, the Retail Orphan Initiative, is a shining example of technology vendors, retailers and analysts working together to raise awareness of the plight of orphans worldwide. More than that, though, RetailROI, provides not only funds but volunteers who are willing to put in “sweat equity” to build schools, computer labs, children’s homes, clean water projects around the world. Since its founding 5 ½ years ago, RetailROI has helped more than 139,000 orphaned and at-risk children through education, computers, food and medical care. The charity has funded more than 70 projects around the world, with 94% of the funds going directly…Read More

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