Content is King When It Comes to Bylines
August 21, 2018  |  By Adrienne Newcomb

It’s no secret that Ketner Group Communications takes pride in our content development skills, and when it comes to bylines, we think we shine! While our name may not be on the final product, you can always tell when content is written by someone who understands an industry vs. someone who tried to throw together an article based on their narrow view of that industry. We’re not trying to brag, but we’re often told by editors and clients alike that we “get it.”* Despite the fact that we “get it,” bylined thought leadership content is not a familiar place for…Read More

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Breakfast Tacos and PR: Make Plans to Attend the 2018 PRSA International Conference in Austin!
April 5, 2018  |  By Catherine Seeds

I had the wonderful opportunity to attend last year’s PRSA International Conference in Boston, and as soon as I got back home, I knew immediately that I wanted to be involved in this year’s event taking place in Ketner Group’s very own backyard of Austin, Texas! The annual conference is a wonderful event that “spotlights the intersection of technology and media, and leads the competition by providing unparalleled information strategies and tools for the new trends impacting the industry.” As I wrote in my blog last October, it’s a great event for professional development, inspiration, networking and even mentoring with…Read More

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Dr. John Murphy’s Universal Principles of Effective Communication
February 5, 2018  |  By Adrienne Newcomb

Last November, I had the pleasure of hearing one of my former professors at the University of Texas at Austin, Dr. John Murphy, present his “Universal Principles of Effective Communication” at the Texas Exes Lunchtime Lecture series. While I’d heard a version of this lecture before, I was pumped to hear him speak again and be back in the “classroom.” As I recounted my experience to the KG team, I was disappointed that my younger colleagues did not have the pleasure of taking ADV 318J with Dr. Murphy. In light of this, and the biggest advertising event of the year,…Read More

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KG’s Top 10 Favorite Newsletters
August 17, 2017  |  By Ketner Group

The retail industry is rapidly changing every day, and sometimes, it can be hard to keep up. That’s why our team stays up-to-date by subscribing to newsletters that will alert us on breaking Amazon news, inform us of a good responsive pitch opportunity, or give us insight on an interesting new study. Here are our top 10 favorite newsletters to help us stay in-the-know with all things retail and technology: Industry Dive “Broken out by vertical – Retail and Supply Chain Dive are my top picks – Industry Dive newsletters offer a combination of breaking news and industry insight I…Read More

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Retailers are fighting back this year on Prime Day
July 14, 2017  |  By Ketner Group

This blog was written by our intern, Madeleine Hatley. Amazon launched their third annual Prime Day starting Monday, July 10. Prime Day 2017 was the biggest sales day in history for Amazon, surpassing both Black Friday and Cyber Monday according to the Amazon press release highlighting the outcome of Prime Day this year. Despite popular opinion, this ‘micro’ holiday is not about boosting sales. It is simply a marketing tactic to advertise their “Prime” membership that guarantees customers fast shipping for an annual fee. And, boy, does it work. Prime Day sales grew by more than 60 percent from last…Read More

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NRF 2017: Don’t Throw Away Your Shot in the Greatest City in the World!
January 6, 2017  |  By Catherine Seeds

For those of you who are theater nerds like me, perhaps you caught the mashed-up reference to two songs from the critically acclaimed, Tony award-winning Broadway musical, Hamilton. (For those of you who didn’t catch the reference, I’ll forgive you only if you can score me 5 tickets to the show next Tuesday!) But, back to the matter at hand. Those of us working in the retail industry know there are exactly nine days until NRF begins. As of right now, the race is on to be in the room where it happens -“it” meaning where the best and brightest…Read More

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Not Every Trick is a Treat: Branding in a Competitive Environment
November 1, 2016  |  By Aidan Griffin

Being the talk of the town on Halloween requires going beyond the cliché and finding an outside-the-box costume that people will also be able to understand and enjoy. Whether scrambling last minute and slapping a mask or a witch hat on or becoming a Goodwill regular hunting for the perfect accessory, Halloween revelers take advantage of Halloween to borrow a persona that extends far beyond their everyday personality. Done right, a Halloween costume can earn you some serious kudos. This isn’t dissimilar to retail marketers developing campaigns this holiday season. As the nights get longer and mornings get colder, they…Read More

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What the Shift in Store Experiences Means for PR
September 8, 2016  |  By Ketner Group

I was reading T Magazine the other day and fell head over heals for an article by Michael Rock, “When the Shop Looks a Lot Like Home.” I’m a woman for whom space and tangible experiences are of the utmost importance. So after reading Rock’s article, that discusses the trend of stores offering an experience that simulates your actual life, I was ready to book a trip to New York. If you’ve been reading about the trend for stores to offer experiences, you’ll be familiar with Rock’s examples. Want to buy a new shower? Try it out before you purchase at…Read More

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PRSA Corner: Breaking Through the Noise and Reaching Your Target Audience
June 28, 2016  |  By Ketner Group

We recently attended and were the official sponsor of the June PRSA Austin Chapter Luncheon. The luncheon titled, “Media Relations: Insights from the Newsroom,” featured three journalist panelists who discussed how media has evolved over the years, the integration of skills and technology in media relations and how PR professionals can (and should) break through the noise to reach target audiences. Here are some highlights: Tara Doolittle is the Viewpoints editor for the Austin American-Statesman and is in charge of the editorial pages and online commentary. She began as a rookie reporter in 1997 and has worked with the newspaper’s reporting…Read More

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The New Adventures of Old Christine
June 14, 2016  |  By Ketner Group

Hey y’all! My name is Christine Hanna and I am the new intern for Ketner Group. I am currently a senior corporate communications major at The University of Texas at Austin. I have lived in this amazing city my whole life and define myself as a true “Austinite.” Before joining the Ketner team I was primarily focused in the non-profit realm. I spent the past year as the program and development intern for the non-profit Marathon Kids. During my time at Marathon Kids, I concentrated on planning events and managing social media platforms. My love for non-profit stemmed from my…Read More

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