Seven Snarky Ways to Avoid PR Success
July 22, 2014  |  By Ketner Group

Guest post by: Andris Media Group Alright, let’s just jump right in! 1. When your PR people call or write, don’t return those pesky phone calls or emails promptly. Journalists aren’t, after all, working on deadline or anything, so there’s no reason to be respectful of their time. 2. Don’t get your PR team involved in branding meetings and brainstorming sessions. Heaven knows, they have nothing to offer in that regard. 3. Don’t ever, whatever you do, include your PR team in marketing meetings. Marketing and PR people should never be expected to work together. They should always be kept…Read More

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Retailers Give Back Through RetailROI
June 10, 2014  |  By Jeff Ketner

RetailROI, the Retail Orphan Initiative, is a shining example of technology vendors, retailers and analysts working together to raise awareness of the plight of orphans worldwide. More than that, though, RetailROI, provides not only funds but volunteers who are willing to put in “sweat equity” to build schools, computer labs, children’s homes, clean water projects around the world. Since its founding 5 ½ years ago, RetailROI has helped more than 139,000 orphaned and at-risk children through education, computers, food and medical care. The charity has funded more than 70 projects around the world, with 94% of the funds going directly…Read More

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PR as Storytelling: What Flash Boys Teaches Us About the Art of Technology Storytelling
April 22, 2014  |  By Jeff Ketner

I’m a huge Michael Lewis fan. And like countless other readers, I’m eagerly devouring his latest book, Flash Boys: A Wall Street Revolt, which rocketed to the top of the New York Times best-seller list immediately after its publication. Lewis is a gifted storyteller who excels in bringing previously obscure topics to life, as he did with the arcane world of baseball statistics (Moneyball), Michael Oher’s journey from the streets of Memphis to NFL offensive lineman (The Blind Side), and how subprime mortgages and Wall Street greed fueled the Great Recession (The Big Short). Lewis has a particular genius for…Read More

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Why Matthew McConaughey’s Oscar Acceptance Speech Was a Golden Example of Effective Communication
March 4, 2014  |  By Ketner Group

Some people like to make fun of Matthew McConaughey. There are those that think his “simple” speech patterns (read: his charming and cuter than heck southern accent) make him seem, well, simple. Other people recall his days living in a now trendy trailer park on Barton Springs Road in Austin, smoking (leaves) through a bong and playing the congas naked…well after he was a famous multi-million dollar actor. How could an eclectic, naked-conga-playing, Texas-born actor be smart and one of the best Oscar acceptance speech givers of the night? Answer: Because he knew the art of effective communication, and at…Read More

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“Scandal” Inspiration, Judy Smith Speaks on Navigating the Business of Success
September 17, 2013  |  By Ketner Group

Last week I had the pleasure of listening to Judy Smith speak. You might be familiar with Smith if you watch the ABC hit show Scandal where she is portrayed by Kerry Washington as “Olivia Pope.” After binging on the show this past summer, I was extremely excited to put a real person behind a character that inspires not only women, but anyone who has ever overcome adversity. Judy Smith is a crisis management expert and CEO/president of her crisis management firm, Smith & Company. Smith served as Special Assistant and Deputy Press Secretary to President George H. W. Bush…Read More

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Women in Communications: Can We Have it All?
March 18, 2013  |  By Ketner Group

International Women’s Day (IWD) was March 8, 2013, and it provided a good opportunity for both men and women to take a look at the current state of women’s progress around the world. While IWD calls for an examination and appreciation of all aspects of womanhood, women’s roles in the career force took a front seat. In the U.S. communications industry, women outnumber men by a 60:40 ratio—and this trend has been on the rise for years. However, men still outnumber women in the executive boardroom. According to the 2012 Catalyst Census’ “Fortune 500 Women Board Directors” and “Fortune 500…Read More

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