PRSA Corner: Breaking Through the Noise and Reaching Your Target Audience
June 28, 2016  |  By Ketner Group

We recently attended and were the official sponsor of the June PRSA Austin Chapter Luncheon. The luncheon titled, “Media Relations: Insights from the Newsroom,” featured three journalist panelists who discussed how media has evolved over the years, the integration of skills and technology in media relations and how PR professionals can (and should) break through the noise to reach target audiences. Here are some highlights: Tara Doolittle is the Viewpoints editor for the Austin American-Statesman and is in charge of the editorial pages and online commentary. She began as a rookie reporter in 1997 and has worked with the newspaper’s reporting…Read More

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Shoptalk 2016: It’s All An Experience
May 23, 2016  |  By Mariana Fischbach

Last week the Ketner Group team attended the inaugural Shoptalk conference at the Aria Resort and Casino in Las Vegas. The much-anticipated conference lived up to its promise, bringing top industry leaders together to discuss the technology disruption currently turning the industry on its head. Shoptalk offered a three-day jam-packed agenda that in true Vegas fashion ran well into the late hours of the night, bringing with it great networking opportunities, organic thought leadership conversations and even a stellar performance by Wyclef Jean at the conference’s Industry Night. This year’s sessions also brought a few resonating themes and posed several…Read More

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The Wrong Kind of SXSW Party: Getting Noticed the Right Way at SXSW
May 10, 2016  |  By Adrienne Newcomb

As we have all heard a thousand times, first impressions are critical. They can make or break you, and whether good or bad, a first impression often becomes a lasting one that is hard to run or hide from. During the first Saturday of SXSW, my coworker and I found ourselves with some time to kill and wandered the street to explore a few unofficial SXSW activities. Along the way, we came across one event poster that stopped us dead in our tracks. A photo of Bill Cosby with the caption, “Wanna Party?” was taped to a saran-wrapped telephone pole…Read More

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SXSW 2016: The Customer May Always Be Right, But What The Heck Do They Want?
March 23, 2016  |  By Mariana Fischbach

SXSW Interactive 2016 blazed through Austin this past week in typical disruptive fashion, bringing the tech industry’s brightest minds into town for a five-day festival that was all business during the day and all party during the night. No matter the application, the topic of how to engage customers was at the forefront of the most prominent conversations. From machine learning to data analytics to mobile, all technology pointed to one focal point – the customer and their engagement. However, during all of the discussions one thing became apparent: while we now have technology that can help us track and…Read More

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Retail’s BIG Show: #NRF16 Client Recap, Part Two
January 29, 2016  |  By Ketner Group

If there is any indication that this year’s NRF show was the most exciting yet, it’s that we need two whole blog posts to recap just how great it was. Our clients were among the best and brightest out on that show floor, demonstrating cutting-edge retail technology and hosting thought-provoking BIG !dea sessions. They were invaluable additions to the educational atmosphere of one of the industry’s longest-running events, but don’t just take our word for it, see for yourself: Predictix Continuing to stay “one step ahead of the competition,” as observed in PYMNTS, Predictix announced during the show that it…Read More

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Retail’s BIG Show: #NRF16 Client Recap, Part 1
January 27, 2016  |  By Ketner Group

NRF’s 105th annual conference featured over 30,000 attendees, a plethora of thought leadership sessions from retail’s top leaders and a vast selection of innovative new technologies— too many to even count— however, in the midst of all the activity, our clients definitely shined through the crowd at Retail’s BIG Show bringing their own innovative stories into the mix. 360pi According to RIS News, 360pi’s session, “Imitation is the Sincerest Form of Flattery: Learn from Amazon” hosted by VP of Marketing, Jenn Markey, was a session quick hitter with the company’s “Holiday’s Insights Executive Intelligence Report,” which covered various pricing strategies…Read More

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Geeking out over SXSW Panel Announcement!
October 21, 2014  |  By Ketner Group

It’s only Tuesday, and the week is turning out to be very special for the Ketner Group team! A few months ago we took on the very daunting and detailed task of submitting a few of our clients to present at SXSWInteractive, in conjunction with the SXSW festival hosted right here in Austin, Texas. Yesterday morning, we were among the thousands of entrants refreshing our Twitter feed and the SXSW webpage. And finally, the magic happened—the list was announced, and we saw one of our client’s panel session was selected! Much excitement ensued, and perhaps a few yee-haws and whoops!…Read More

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