In Defense of the Supermarket
August 15, 2018  |  By Jenna Jordan

It’s expected that by 2022, 20% of all grocery sales will come from online shoppers. And with 70% of consumers purchasing some of their groceries on the web, I’m definitely in the minority, having never ordered groceries online myself. I’m not opposed to online shopping or curbside delivery. They’re great options for those with kids, those who have lost their patience dealing with always-full parking lots, or those without access to reliable transportation. We could all benefit from wider aisles and shorter checkout lines. Time is an important resource, and most of us feel like we don’t have enough of…Read More

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A New Mom’s Take on Amazon
July 30, 2018  |  By Amanda Reed

Almost two weeks have passed since Amazon’s most successful Prime Day yet, and between then and now, you’ve likely seen a good deal (no pun intended) of recaps. The purpose of writing this blog is not to provide another analysis of the retail event, but rather to share my Amazon perspective as a new mom. But before I jump in, here are some highlights from Prime Day: A record-setting 100 million products were sold for an estimated $4.2 billion. (Chain Store Age) Early website difficulties cost the retailer an estimated $72 million in potential sales. (Internet Retailer) Retail Leader breaks…Read More

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International House of Branding
June 12, 2018  |  By Jenna Jordan

IHOP is changing its name. Last week, the company tweeted (from its updated handle), “For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb.” In the week between the initial tweet and the official announcement, social media responded. The news definitely sparked my attention, and I haven’t stepped foot in an IHOP in over 10 years. Many expressed outrage while others offered up guesses of what the “b” could stand for, and the IHOb account responded creatively to tease out the news and keep people guessing. Some notable predictions included breakfast, bacon, and even the right…Read More

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Finding a Home in Today’s Digital World – A Digital Nomad’s Diary
May 3, 2018  |  By Mariana Fischbach

“In my 30s this kind of travel was nearly impossible. You are quite lucky to be able to stay connected no matter where you go. This is why I had to wait until retirement to travel,” an elderly British man said to me as we sat on the top deck of a fast boat on the way from Bali to Gili Trawangan. This past month, with Ketner Group’s blessing, I was able to cross off one of the top items on my life bucket list and travel to Bali, Indonesia, for an entire month. I’ve gotten to explore the beautiful…Read More

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Giving Tuesday lasts all year at Ketner Group
November 29, 2016  |  By Ketner Group

Ketner Group believes that in the office isn’t the only place we can make a difference. Our team is involved in charities and organizations across Austin and Nashville. This Giving Tuesday we wanted to share how Ketner is giving back to the community that gives us so much, and encourage you to get involved with organizations that can impact so many! Aidan Griffin, who hails from Boston and whose blood runs green, is involved in a number of organizations in the Austin area that promote Irish culture and heritage. He currently serves the Public Relations Officer for the Irish Network…Read More

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Not Every Trick is a Treat: Branding in a Competitive Environment
November 1, 2016  |  By Aidan Griffin

Being the talk of the town on Halloween requires going beyond the cliché and finding an outside-the-box costume that people will also be able to understand and enjoy. Whether scrambling last minute and slapping a mask or a witch hat on or becoming a Goodwill regular hunting for the perfect accessory, Halloween revelers take advantage of Halloween to borrow a persona that extends far beyond their everyday personality. Done right, a Halloween costume can earn you some serious kudos. This isn’t dissimilar to retail marketers developing campaigns this holiday season. As the nights get longer and mornings get colder, they…Read More

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The Inescapability of the Word ‘Millennial’
July 12, 2016  |  By Ketner Group

This blog was written by our intern, Kamilla Rahman. If you’ve ever surfed the web for more than 10 minutes, you’ve definitely come across the word millennial at least five times. People are constantly talking about millennials, what they’re doing, what they want, what they will be doing, how they react and how to resonate with them. Even the KG team has been known to write about millennials on behalf of our clients from time to time – here is a recent example. According to Investopedia, “a millennial is the given name to the generation born between 1982 and 2004…this…Read More

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Gifs: Redefining Interpersonal Communication
April 28, 2016  |  By Ketner Group

A “gif” is defined as “a computer file format for the compression and storage of digital video images.” (Thanks, Merriam-Webster.) But most recently the term has come to define the looped video used in reaction to a situation or to add “color commentary” to an ongoing conversation between groups of people or to one’s social media post. Suffice it to say, I am a BIG fan of them. Since Slack announced its integration with GIPHY two years ago, Ketner Group’s inter-office /giphy tags have provided comedic relief to pretty much any situation we find ourselves in or in one-off conversations…Read More

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It’s an Amazon world, we’re just living in it
July 15, 2015  |  By Ketner Group

If you know anything about the retail industry you’ve probably heard a thing or two (or a million) about Amazon. Amazon, an ecommerce giant, provides thousands, if not millions of items to consumers from all over the world delivered to your door step within days. Retailers, physical and digital, find themselves competing with Amazon constantly. It’s hard to beat impeccably cheap prices, two-day free shipping and same-day delivery in some cities for Prime members. But now there’s something else to compete with. Amazon announced that it would be launching Prime Day, an event to celebrate their 20th anniversary. Amazon boasts…Read More

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The Most Buzzworthy PR Successes June 2015
July 7, 2015  |  By Ketner Group

Public relations is such a diverse and expansive field and there is a constant stream of notable PR successes to praise. With the impactful changes that have been made across all kinds of industries this past month, there are most definitely a few PR successes to celebrate. A big win for Apple and Taylor Swift There is no doubt Taylor Swift is aware of her influence and is no stranger to speaking her mind. A few weeks ago, Swift released a letter to her fans, peers in the music industry and to Apple voicing her opinion on their new free…Read More

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