Giving Tuesday lasts all year at Ketner Group
November 29, 2016  |  By Ketner Group

Ketner Group believes that in the office isn’t the only place we can make a difference. Our team is involved in charities and organizations across Austin and Nashville. This Giving Tuesday we wanted to share how Ketner is giving back to the community that gives us so much, and encourage you to get involved with organizations that can impact so many! Aidan Griffin, who hails from Boston and whose blood runs green, is involved in a number of organizations in the Austin area that promote Irish culture and heritage. He currently serves the Public Relations Officer for the Irish Network…Read More

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Not Every Trick is a Treat: Branding in a Competitive Environment
November 1, 2016  |  By Aidan Griffin

Being the talk of the town on Halloween requires going beyond the cliché and finding an outside-the-box costume that people will also be able to understand and enjoy. Whether scrambling last minute and slapping a mask or a witch hat on or becoming a Goodwill regular hunting for the perfect accessory, Halloween revelers take advantage of Halloween to borrow a persona that extends far beyond their everyday personality. Done right, a Halloween costume can earn you some serious kudos. This isn’t dissimilar to retail marketers developing campaigns this holiday season. As the nights get longer and mornings get colder, they…Read More

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The Inescapability of the Word ‘Millennial’
July 12, 2016  |  By Ketner Group

This blog was written by our intern, Kamilla Rahman. If you’ve ever surfed the web for more than 10 minutes, you’ve definitely come across the word millennial at least five times. People are constantly talking about millennials, what they’re doing, what they want, what they will be doing, how they react and how to resonate with them. Even the KG team has been known to write about millennials on behalf of our clients from time to time – here is a recent example. According to Investopedia, “a millennial is the given name to the generation born between 1982 and 2004…this…Read More

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Gifs: Redefining Interpersonal Communication
April 28, 2016  |  By Ketner Group

A “gif” is defined as “a computer file format for the compression and storage of digital video images.” (Thanks, Merriam-Webster.) But most recently the term has come to define the looped video used in reaction to a situation or to add “color commentary” to an ongoing conversation between groups of people or to one’s social media post. Suffice it to say, I am a BIG fan of them. Since Slack announced its integration with GIPHY two years ago, Ketner Group’s inter-office /giphy tags have provided comedic relief to pretty much any situation we find ourselves in or in one-off conversations…Read More

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It’s an Amazon world, we’re just living in it
July 15, 2015  |  By Ketner Group

If you know anything about the retail industry you’ve probably heard a thing or two (or a million) about Amazon. Amazon, an ecommerce giant, provides thousands, if not millions of items to consumers from all over the world delivered to your door step within days. Retailers, physical and digital, find themselves competing with Amazon constantly. It’s hard to beat impeccably cheap prices, two-day free shipping and same-day delivery in some cities for Prime members. But now there’s something else to compete with. Amazon announced that it would be launching Prime Day, an event to celebrate their 20th anniversary. Amazon boasts…Read More

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The Most Buzzworthy PR Successes June 2015
July 7, 2015  |  By Ketner Group

Public relations is such a diverse and expansive field and there is a constant stream of notable PR successes to praise. With the impactful changes that have been made across all kinds of industries this past month, there are most definitely a few PR successes to celebrate. A big win for Apple and Taylor Swift There is no doubt Taylor Swift is aware of her influence and is no stranger to speaking her mind. A few weeks ago, Swift released a letter to her fans, peers in the music industry and to Apple voicing her opinion on their new free…Read More

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Meet Adrienne Newcomb
June 24, 2015  |  By Ketner Group

Hi there, Adrienne Newcomb here! I’m the newest addition to the Ketner Group team. I joined Ketner Group this month as an Account Manager and so far, everything is off to a great start! I’m originally from Fort Worth (not Dallas) and have lived in Austin for close to nine years now. Like many others, I moved to Austin to attend The University of Texas at Austin (Hook ‘em), and when my four years at UT Austin studying public relations were up, I couldn’t quite find it in my heart to leave. I began my PR career as a communications…Read More

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Athleisure: The New Casual Wear
June 15, 2015  |  By Ketner Group

When I came to college, my day-to-day fashion style definitely changed. I went from dressing ‘cute’ with cute tops, shoes and accessories to a more ‘simple’ style. In the summer (which stretches from March-October in Austin), I wear athletic shorts and an over-sized t-shirt leaving my body shape to the imagination, with some sort of non-fashionable sandals or tennis shoes. I’ll throw in the basic knit-top on occasion. In the short winter months, I jump into leggings, a long-sleeved, oversized t-shirt or sweatshirt; with a fleece jacket and tennis shoes, or maybe leather boots if I’m feeling extra-fancy. You might…Read More

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The New Super Excited Intern
April 7, 2015  |  By Ketner Group

Hi, my name is Kamilla Rahman and as you can gather from the title, I’m the new intern for Ketner Group. I’m currently a sophomore public relations major at The University of Texas at Austin  hailing from the great city of Dallas, Texas.  I’m an account executive for Texas Tower Public Relations, the only student run PR firm on campus, working exclusively with non-profits in the Austin area. Additionally I’m on the social media committee for ORANGE Magazine and UT’s PRSSA chapter, as well as a member of the Texas Belles. During my freshman year I interned with eduCAUTION, inc., a…Read More

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Retail Tech & KG @ SXSW 2015
March 20, 2015  |  By Ketner Group

It was a whirlwind of a week for KG at South by Southwest Interactive, and now that we’ve recovered from our java jitters and breakfast taco binge, we wanted to bring you the best recaps and insights on SXSW we’ve seen so far! Several media outlets had their own opinion on the state of SX and trends we’ve seen become the hot topic Self by Self West – check it out on medium.com! 5 Future-focused tech trends of SXSW Interactive SXSW Interactive Wrapping Up: 5 Things to Remember Here Are the Hottest Twitter Topics from SXSW A few tech announcements…Read More

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