“Scandal” Inspiration, Judy Smith Speaks on Navigating the Business of Success
September 17, 2013  |  By Ketner Group

Last week I had the pleasure of listening to Judy Smith speak. You might be familiar with Smith if you watch the ABC hit show Scandal where she is portrayed by Kerry Washington as “Olivia Pope.” After binging on the show this past summer, I was extremely excited to put a real person behind a character that inspires not only women, but anyone who has ever overcome adversity. Judy Smith is a crisis management expert and CEO/president of her crisis management firm, Smith & Company. Smith served as Special Assistant and Deputy Press Secretary to President George H. W. Bush…Read More

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Viral Videos, Marathoning & Some Small Biz Love for Austin
February 21, 2013  |  By Ketner Group

Wherein I ramble about current events, keeping Austin weird, the latest memes and TV marathons Sometimes news is absolutely shocking—like the time the president of the United States admitted to the public that he kept his Multiple Sclerosis a secret for seven years. Whoops—that’s all the West Wing I’ve been watching.* Um, for a real example… I nominate the news that broke on Valentine’s Day that a beloved South African Paralympic champion allegedly murdered his model girlfriend. The New York Times headline announced “a nation reels…,” and I don’t doubt it. But sometimes news is anything but shocking—say, last week…Read More

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NRF 2013: What Editors and Analysts are Predicting
November 22, 2012  |  By Jeff Ketner

They don’t call NRF “Retail’s Big Show” for nothing! Ketner Group has attended NRF for the past 13 years, and year after year, it’s the ONE show that matters more than any other – and a great place to connect with retail’s leading editors and analysts. We asked a number of our friends in the editor and analyst communities to share their insights about NRF, and you’ll be interested in seeing their thoughts on retail trends, technologies, and the biggest surprises of 2012. What will you be looking for at NRF 2013, in terms of retail trends and technology? Jordan…Read More

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8 Ways Journalists Take the “Annoying” Torch Back from PR Pros
September 6, 2012  |  By Ketner Group

Over the last several years, PR professionals have been graced with the superfluous presence of ‘Top X Ways PR Pros Irritate Journalists’ articles; it’s a well-favored topic in our industry. Honestly, if we had a dollar for every ‘Best Way to Ruin a Media Relationship’ blog post that mentions how PR pros are messing it up, we’d at least have enough to buy a pair of Manolo Blahniks. Yes, we know that there are many people who think they can do PR well, but are missing the appropriate education and experience. There are those that think sending a press release…Read More

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Social Media Dominates London 2012, Launches New Olympic Era
August 8, 2012  |  By Catherine Seeds

Blog originally published on Digby’sThe Mobile Retail Blog. The 2012 Summer Games, hosted by the good people of London, has already been dubbed the “First Social Media Games”. As we start the second week of the XXX Olympiad, the world has already seen what a huge impact social media has had on the games – and the numbers are staggering! Twitter has already reported that the opening ceremonies sparked 9.66 million mentions, topping the total number of Twitter posts during the entire 2008 Summer Olympics in Beijing. According to iProspect, a large British digital marketing agency, and Carat, a media…Read More

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Public Interest vs. Private Access: Monetizing Content to Keep Newspapers Afloat
May 30, 2012  |  By Ketner Group

By: Sara Lasseter After the New York Times released its exposé on the Wal-Mart bribery investigation in April 2012, a sum of $12 billion was erased from the grocery store’s market value. While the story had a significant impact on the market for Wal-Mart and Walmex, the New York Times deliberately released the story over the weekend to deter any accusations of insider trading or private access. This story gained widespread attention for its sensitive market information and prompted many discussions on the idea of selling early access to interested parties. But this poses a controversial question: What is the…Read More

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April 2012: Retail Technology’s Landmark Month
May 10, 2012  |  By Jeff Ketner

For those of us who spend our working hours focused on retail technology, April 2012 was a landmark month, for two reasons. First, IBM announced that it was selling its POS business to Toshiba on April 16 – exiting the business that it started nearly 40 years ago and dominated for decades. To someone who started his retail tech PR and marketing career working with POS companies such as Wincor Nixdorf, Triversity and 360Commerce, this was a watershed event. IBM owned the POS industry. To other POS hardware manufacturers, IBM was the #1 competitor and the standard against which they…Read More

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I Need a Doctor (to Bring Me Back to Life)
April 10, 2012  |  By Ketner Group

“I Need a Doctor” I Need A Doctor (single), Dr. Dre & Eminem © 2011 I’m a very musical person. If I’m not talking, I’m singing and if I’m doing neither of those, then I guarantee I have a song stuck in my head to which I’m bouncing noiselessly along. Lately, I’ve been on a hip-hop (rap) kick. Nothing gets me more pumped at the gym, into the work zone and easily through rush hour than emcees spitting their rhymes through the mic and into my headphones. And no one does it better than Eminem (warning: major celeb crush). Because…Read More

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Spambots? I don’t think so.
March 23, 2012  |  By Ketner Group

I can’t think of a single person that likes to receive spam of any sort. It’s particularly obnoxious when it stacks up on your dining table, or backs up your inbox on an already hectic day. I hate it, you hate–we all hate spam. One of my least favorite parts of being in PR is being considered spammy—say someone feels I have spammed them, when I think I reached out to them in good faith. I’ve done my research; I thought there was a connection. It’s a fairly common (mis?)conception of the public relations industry that as a whole we…Read More

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Is the Press Release Dead?
February 16, 2012  |  By Ketner Group

Has the press release run its course as a valuable communications tool, or, to paraphrase Mark Twain, have rumors of its death been greatly exaggerated? A few of us share our opinions on why—or why the press release isn’t—dead. Jeff Ketner: At least among the Ketner Group client base, the press release is alive and well. Our team represented eight clients at the annual NRF (National Retail Federation) convention last month, and between them, our clients issued well over a dozen press releases in a 10-day period. These news releases were essential for getting coverage in both pre-NRF and post-show…Read More

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