Recipe for the perfect PR campaign proposal
May 4, 2011  |  By Ketner Group

Turning the elements of the best dessert recipe into a guide for making the perfect PR campaign proposal I’m a brand new wife with a brand new husband. After 5 years of “testing the waters,” we dove into the marriage pool just last month. Everyone knows the best thing about getting married is getting presents, obviously (insert laughter here, drum beats and cymbal crash). We registered for lots of baking toys, including glass cake pedestals, cupcake tiers, handheld mixers and pastry displays. Over the long Easter weekend, I started making my dessert cookbook, which contains recipes from celebrity chefs for…Read More

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Ketner Group at SXSW Interactive
March 19, 2010  |  By Ketner Group

Hey everyone! I had a great time at SXSW Interactive and all the corresponding awesome events like Lani & Benn’s kick-off #BATHH (badass Twitter Happy Hour, for all of you non-Austinites) and Pinqued‘s #TechKaraoke. Though they were certainly hit or miss, I learned a lot at some of the panel sessions (look for a full blog on the highlights next Monday), but the greatest part was getting to meet tons of new people in technology, social media, design, etc. — and seeing tons of my favorite smart people in Austin that I wish I could see way more often. (@MeanRachel,…Read More

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Paper cuts sting, but will they heal over time?
November 2, 2009  |  By Ketner Group

A few of us Ketner Groupies recently attended a PRSA (Public Relations Society of America) luncheon and got to meet three of Austin’s most notable media professionals. Patti Smith, general manager and president of KVUE TV, Debbie Hiott, the managing editor of the Austin American Statesman, and Susanna Hamner, a freelance journalist that frequently writes for the New York Times, discussed the evolution of media in a changing world (specifically in a world where social media has become a viral phenomenon for spreading breaking news, celebrity gossip and saucy rumors). As we debated the different ways social media displaces traditional…Read More

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