Content is King When It Comes to Bylines
August 21, 2018  |  By Adrienne Newcomb

It’s no secret that Ketner Group Communications takes pride in our content development skills, and when it comes to bylines, we think we shine! While our name may not be on the final product, you can always tell when content is written by someone who understands an industry vs. someone who tried to throw together an article based on their narrow view of that industry. We’re not trying to brag, but we’re often told by editors and clients alike that we “get it.”* Despite the fact that we “get it,” bylined thought leadership content is not a familiar place for…Read More

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Dos and Don’ts of Applying for PR Jobs
May 22, 2018  |  By Adrienne Newcomb

When I started at Ketner Group almost three years ago, I was the fifth full-time team member. At the beginning of July, we’ll be adding our 10th full-time team member (get excited for another intro blog!). Pair that with our ongoing internship program, and it goes without saying that we’ve done a TON of recruiting, resume reading and interviewing in the past few years. And as you can probably imagine, we’ve seen some interesting things (some good, some…not so good) throughout the process. Given that many recent grads are likely applying for jobs, we thought it would be a good…Read More

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Breakfast Tacos and PR: Make Plans to Attend the 2018 PRSA International Conference in Austin!
April 5, 2018  |  By Catherine Seeds

I had the wonderful opportunity to attend last year’s PRSA International Conference in Boston, and as soon as I got back home, I knew immediately that I wanted to be involved in this year’s event taking place in Ketner Group’s very own backyard of Austin, Texas! The annual conference is a wonderful event that “spotlights the intersection of technology and media, and leads the competition by providing unparalleled information strategies and tools for the new trends impacting the industry.” As I wrote in my blog last October, it’s a great event for professional development, inspiration, networking and even mentoring with…Read More

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A Look Ahead: 2018 Retail and Ad Tech Predictions
December 7, 2017  |  By Catherine Seeds

At Ketner Group, we live and breathe retail, grocery, consumer and ad tech day in and day out. It’s what we love to do, and, more importantly, why our clients hire us! It is literally our job to stay “in the know” on what the latest trends are in those industries and use those hooks to create media coverage-worthy storylines for each of our clients. This year has certainly seen plenty of breaking news stories (shocker, mostly about Amazon), trends that didn’t and did surprise us (chatbots will rule the world and digital platforms need to step up their game…Read More

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Client Spotlight: Austin-Based Shopgate Relies on PR To Tell Its Story the Right Way to the Right Channels
September 15, 2017  |  By Catherine Seeds

Ketner Group loves telling our clients’ stories – it’s what we (said in our best Ursula the Sea Witch voice) LIVVVVE for. Not only that, we always strive to develop client relationships that are based on complete trust sprinkled with a little bit of fun – a true partnership. Soon after the Ketner Group started working with Shopgate almost a year ago, the account team (which includes yours truly) knew right away this agency-client partnership was going to be a gem! In just over nine months, the Ketner Group account team and the amazing Shopgate marketing team have developed a…Read More

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What to Expect at Shop.org 2017
September 12, 2017  |  By Adrienne Newcomb

The Ketner Group team is gearing up for the busiest time of year for our retail clients, and we’re kicking things off with Shop.org, Sept. 25-27, in Los Angeles. This year, Shop.org is focused on bringing fresh content to attendees with keynotes from Tyra Banks and Kobe Bryant and a number of new opportunities to network and engage with industry peers. In addition, Shop.org has partnered with Fast Company to provide a unique series of sessions focused on innovation. We’re excited to see all of the changes at Shop.org this year! KG Clients at Shop.org A number of Ketner Group…Read More

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KG’s Top 10 Favorite Newsletters
August 17, 2017  |  By Ketner Group

The retail industry is rapidly changing every day, and sometimes, it can be hard to keep up. That’s why our team stays up-to-date by subscribing to newsletters that will alert us on breaking Amazon news, inform us of a good responsive pitch opportunity, or give us insight on an interesting new study. Here are our top 10 favorite newsletters to help us stay in-the-know with all things retail and technology: Industry Dive “Broken out by vertical – Retail and Supply Chain Dive are my top picks – Industry Dive newsletters offer a combination of breaking news and industry insight I…Read More

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KG is hiring: Fall 2017 PR Internship
July 21, 2017  |  By Adrienne Newcomb

Ketner Group is currently seeking a proactive and diligent intern for the Fall 2017 Semester to support our team, with the possibility of being invited to stay on for the spring term. The paid internship would begin in August 2017 with a flexible schedule of 15-20 hours per week. The intern will have the opportunity to work alongside our fun-loving, collaborative group while gaining real-world agency experience supporting B2B clients. Qualifications: Must be entering or in their senior year of undergraduate studies Possess strong writing and communication skills Willingness to work independently in a fast-paced environment Organized and detail-oriented Previous…Read More

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SXSW Gets Intelligent, Raises as Many Questions as Answers
March 22, 2017  |  By Aidan Griffin

SXSW 2017 was a terrific week spent in the presence of some of technology’s brightest minds, music’s best acts and film’s most creative souls. For Ketner Group, the event was a chance to lose sight of reality and dive into the fascinating beyond, the next era of the intersection between technology and humanity. It’s exhausting work, but hey, someone’s gotta do it. It seems that with each passing year, SXSW does a better job of asking questions than providing answers. Maybe that’s because each one-hour session doesn’t do the experts on stage enough justice. How can someone who has dedicated…Read More

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Navigating the Job Market
February 15, 2017  |  By Ketner Group

This blog was provided by our intern, Daniela Ramirez. As graduation draws closer, reality starts to set in and before you know it, it’s time to venture into the job market. The search can be long and intimidating, but I’m here to share some strategies to expand your network and make what seems a never-ending process, a smooth transition. Get Involved First off, get involved early and join student organizations. Joining groups that are of interest to your major will give you experience that you can’t learn in the classroom or by reading a textbook. For example if you are a…Read More

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