Can Teslas and Pizza Get People Shopping Again?
June 20, 2016  |  By Jeff Ketner

A recent Washington Post headline read, “Unemployment is down. Gas prices are low. Why isn’t America shopping?” There are a number of possible answers. Both in the article and at the inaugural ShopTalk conference, there were numerous discussions about the U.S. being “over-retailed” – too many stores and e-commerce sites for too few shoppers. Many like to point to widespread uncertainty about the global economy and the twists and turns of the presidential election. Moreover, shoppers are spending their money differently: they are addicted to promotions and often opt to spend their hard-earned dollars on experiences like vacations or big…Read More

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The New Adventures of Old Christine
June 14, 2016  |  By Ketner Group

Hey y’all! My name is Christine Hanna and I am the new intern for Ketner Group. I am currently a senior corporate communications major at The University of Texas at Austin. I have lived in this amazing city my whole life and define myself as a true “Austinite.” Before joining the Ketner team I was primarily focused in the non-profit realm. I spent the past year as the program and development intern for the non-profit Marathon Kids. During my time at Marathon Kids, I concentrated on planning events and managing social media platforms. My love for non-profit stemmed from my…Read More

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What to do on the first day of your summer internship
June 7, 2016  |  By Ketner Group

You’re probably feeling some nerves. Finals are finally over and summer is finally here but the first day of a summer internship is likely making you feel a little anxious. Lucky for you, I’m here to share some good news. Having both experienced the first day as an intern (four times!) and a boss (twice!), everyone feels excited and a little nervous about the first day. Plus, an internship is a great opportunity to uncover your strengths and try out a variety of projects. It will help you get the job you want and it will also help you understand…Read More

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The Wrong Kind of SXSW Party: Getting Noticed the Right Way at SXSW
May 10, 2016  |  By Adrienne Newcomb

As we have all heard a thousand times, first impressions are critical. They can make or break you, and whether good or bad, a first impression often becomes a lasting one that is hard to run or hide from. During the first Saturday of SXSW, my coworker and I found ourselves with some time to kill and wandered the street to explore a few unofficial SXSW activities. Along the way, we came across one event poster that stopped us dead in our tracks. A photo of Bill Cosby with the caption, “Wanna Party?” was taped to a saran-wrapped telephone pole…Read More

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How to Find a PR Internship
May 2, 2016  |  By Ketner Group

This blog was written by our intern, Cambria Sawyer. That whole “chicken or the egg” question may be archaic, but it’s more relevant than you think. Walking into your freshman year at a university and landing that first internship is not particularly high in the priorities list – but it should be. When it’s all you can do to find time to feed yourself in between classes, class projects and research papers, how can something that seems so far away be so immediately important? The thing is, when it comes to internship interviews, you need some experience to prove you’re up…Read More

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Gifs: Redefining Interpersonal Communication
April 28, 2016  |  By Ketner Group

A “gif” is defined as “a computer file format for the compression and storage of digital video images.” (Thanks, Merriam-Webster.) But most recently the term has come to define the looped video used in reaction to a situation or to add “color commentary” to an ongoing conversation between groups of people or to one’s social media post. Suffice it to say, I am a BIG fan of them. Since Slack announced its integration with GIPHY two years ago, Ketner Group’s inter-office /giphy tags have provided comedic relief to pretty much any situation we find ourselves in or in one-off conversations…Read More

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Scoring a Perfect 10 on Earth Day
April 20, 2016  |  By Ketner Group

This blog was written by our intern, Cambria Sawyer. Cause marketing is a lot like college. I first started to see this connection in my journey as a Ketner Group intern back and forth from the office to the jungle (a.k.a. campus). You see, college is a balancing act. Professors assign you more hours of homework than you have in a day. Somehow I’ve managed to survive off of cheese sticks and grapes for the past week, but the grocery store is in my imminent future. I need to go to the gym, steel drums practice, a club officer meeting…Read More

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To Press Release or Not Press Release, That is the Question
April 18, 2016  |  By Catherine Seeds

As PR professionals, our main goal is to drive and secure coverage for our clients. As Ursula the sea witch from Disney’s “The Little Mermaid” says, “It’s what we do. It’s what we live for!” In our last blog, we talked about the value of the modern press release and the benefits releases generate for PR campaigns. But according to our friends at NonProfitPR.org and as PR folks worldwide know, press releases are not always the best course of action and can often be just a big waste of time and money. See below for examples of when to not…Read More

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Identifying the Value of the Modern Press Release
April 7, 2016  |  By Aidan Griffin

We hear questions from our clients all the time about when, where and how to use press releases in today’s landscape and wanted to break down how to think about them today. With the rise of digital media, social media and interactive content, the role of press releases has shifted, but their intrinsic benefits are still intact. The role of the press release: Direct communications: Releases deliver unfiltered messages to the masses, supporting lead-generation, sales conversions and public visibility. Search engine optimization (SEO): Investors, customers, potential employees and other target groups can learn about and discover your company through keyword…Read More

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SXSW 2016: The Customer May Always Be Right, But What The Heck Do They Want?
March 23, 2016  |  By Mariana Fischbach

SXSW Interactive 2016 blazed through Austin this past week in typical disruptive fashion, bringing the tech industry’s brightest minds into town for a five-day festival that was all business during the day and all party during the night. No matter the application, the topic of how to engage customers was at the forefront of the most prominent conversations. From machine learning to data analytics to mobile, all technology pointed to one focal point – the customer and their engagement. However, during all of the discussions one thing became apparent: while we now have technology that can help us track and…Read More

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