A Look Ahead: 2018 Retail and Ad Tech Predictions
December 7, 2017  |  By Catherine Seeds

At Ketner Group, we live and breathe retail, grocery, consumer and ad tech day in and day out. It’s what we love to do, and, more importantly, why our clients hire us! It is literally our job to stay “in the know” on what the latest trends are in those industries and use those hooks to create media coverage-worthy storylines for each of our clients. This year has certainly seen plenty of breaking news stories (shocker, mostly about Amazon), trends that didn’t and did surprise us (chatbots will rule the world and digital platforms need to step up their game…Read More

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Black Friday Forecasts
November 20, 2017  |  By Ketner Group

This blog was written by our intern, Jenna Jordan For many Americans, Thanksgiving signals countless things: the beginning of the holiday season, spending time with family, reflecting on what you’re grateful for, or eating too much of your favorite homemade dishes. Sometimes it’s all of the above! But for more than 70% of Americans planning to holiday shop, Thanksgiving marks the “official” start of Black Friday. Even before the turkey-induced drowsiness wears off, many are already planning where to find the best discounts. This Black Friday however, discounts have already begun weeks in advance, both in brick-and-mortar stores and online….Read More

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From Monster Mash to Holiday Dash
November 2, 2017  |  By Greg Earl

If you’re like us at the Ketner Group, you were probably on edge throughout the entire month of October, constantly looking over your shoulder for frights, fears, ghouls, etc. The good news is that Halloween is now over, so we can relax and enjoy our trick-or-treating spoils, including candy corn, candy apples and nickels from the elderly woman around the corner. Yet, as the spookiest time of the year ends, the retail industry is approaching the scary unknown: the holiday season. The biggest shopping time of the year says a lot about the health of the industry. How is the…Read More

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Did Amazon Find the Key to Shoppers’ Happiness?
October 26, 2017  |  By Jeff Ketner

Leave it to Amazon to keep things interesting. Now, in addition to same-day delivery of just about anything, Amazon can walk your dog, clean your house, install and set up your new refrigerator, let selected neighbors in, leave your packages securely inside your home, and who knows what else. I’m talking, of course, about Amazon Key. Like everything else they do these days, Amazon’s announcement is big news for the retail industry. Available exclusively for Prime members, Amazon Key includes an in-home kit with a cloud-enabled indoor security camera and compatible smart lock for $249. According to an Amazon press…Read More

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Taking a Look Back at Shop.org 2017
October 9, 2017  |  By Adrienne Newcomb

At the end of Sept., Mariana and I ventured to the West Coast for Shop.org 2017: This is Digital in Los Angeles. We were excited to see what NRF had in store for the re-invigorated annual conference. Shop.org Gets a New Focus and a Fresh Look Until now, Shop.org’s focus had been squarely on eCommerce. This year, however, NRF shifted the event’s focus to include all things digital, bringing new vendors, perspectives and content into the limelight. Having attended last year’s Shop.org in Dallas, I can say that the show sure did look different! NRF refreshed the branding with brighter,…Read More

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The State of the Retail Workforce
September 22, 2017  |  By Greg Earl

It seems like clockwork that every few months, weeks or even days we see people panicking about robots taking over the world. Being one of the eye-grabbing headlines out there, many publications are very willing to suggest that entire industries will be destroyed by technology (or maybe millennials). This fear of change, along with talk of the so-called “Retail Apocalypse” (which was appropriately debunked on our blog last month), has left some questioning the future of the retail worker. However, there’s no need for associates to worry. The truth is that there’s still plenty of opportunity for them to thrive…Read More

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What to Expect at Shop.org 2017
September 12, 2017  |  By Adrienne Newcomb

The Ketner Group team is gearing up for the busiest time of year for our retail clients, and we’re kicking things off with Shop.org, Sept. 25-27, in Los Angeles. This year, Shop.org is focused on bringing fresh content to attendees with keynotes from Tyra Banks and Kobe Bryant and a number of new opportunities to network and engage with industry peers. In addition, Shop.org has partnered with Fast Company to provide a unique series of sessions focused on innovation. We’re excited to see all of the changes at Shop.org this year! KG Clients at Shop.org A number of Ketner Group…Read More

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KG’s Top 10 Favorite Newsletters
August 17, 2017  |  By Ketner Group

The retail industry is rapidly changing every day, and sometimes, it can be hard to keep up. That’s why our team stays up-to-date by subscribing to newsletters that will alert us on breaking Amazon news, inform us of a good responsive pitch opportunity, or give us insight on an interesting new study. Here are our top 10 favorite newsletters to help us stay in-the-know with all things retail and technology: Industry Dive “Broken out by vertical – Retail and Supply Chain Dive are my top picks – Industry Dive newsletters offer a combination of breaking news and industry insight I…Read More

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Retail Apocalypse or Retail Reinvention?
August 9, 2017  |  By Jeff Ketner

What’s the biggest “fake news” story of 2017? Surprise, it has nothing to do with politics! Instead, it’s the narrative of the “retail apocalypse” that has dominated media coverage of the retail industry this year. The term picked up steam in early 2017 amid reports of large numbers of store closings, and yes, legacy retailers and chronic underperformers including Sears, Radio Shack, Kmart, JCP and many others have announced massive store closings. It is true that some malls and retailers are experiencing a world of hurt. As Sageberry Consulting’s Steve Dennis says, though, “regional malls — and their department store…Read More

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Retailers are fighting back this year on Prime Day
July 14, 2017  |  By Ketner Group

This blog was written by our intern, Madeleine Hatley. Amazon launched their third annual Prime Day starting Monday, July 10. Prime Day 2017 was the biggest sales day in history for Amazon, surpassing both Black Friday and Cyber Monday according to the Amazon press release highlighting the outcome of Prime Day this year. Despite popular opinion, this ‘micro’ holiday is not about boosting sales. It is simply a marketing tactic to advertise their “Prime” membership that guarantees customers fast shipping for an annual fee. And, boy, does it work. Prime Day sales grew by more than 60 percent from last…Read More

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