In Defense of the Supermarket
August 15, 2018  |  By Jenna Jordan

It’s expected that by 2022, 20% of all grocery sales will come from online shoppers. And with 70% of consumers purchasing some of their groceries on the web, I’m definitely in the minority, having never ordered groceries online myself. I’m not opposed to online shopping or curbside delivery. They’re great options for those with kids, those who have lost their patience dealing with always-full parking lots, or those without access to reliable transportation. We could all benefit from wider aisles and shorter checkout lines. Time is an important resource, and most of us feel like we don’t have enough of…Read More

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A New Mom’s Take on Amazon
July 30, 2018  |  By Amanda Reed

Almost two weeks have passed since Amazon’s most successful Prime Day yet, and between then and now, you’ve likely seen a good deal (no pun intended) of recaps. The purpose of writing this blog is not to provide another analysis of the retail event, but rather to share my Amazon perspective as a new mom. But before I jump in, here are some highlights from Prime Day: A record-setting 100 million products were sold for an estimated $4.2 billion. (Chain Store Age) Early website difficulties cost the retailer an estimated $72 million in potential sales. (Internet Retailer) Retail Leader breaks…Read More

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Retail Pop-Ups are Popping Off
July 20, 2018  |  By Greg Earl

Pop-ups are everywhere these days. What once started as an occasional, opportunistic trend has blown up to become an extremely POPular (nice one, Greg) industry worth billions of dollars that seemingly every brand and celebrity wants a piece of. Just within the past few weeks, some interesting pop-ups have been announced: Abercrombie & Fitchhas partnered with SBE Entertainment Group, a lifestyle hospitality company, for a series of co-branded events and pop-up shops at select SBE properties over the upcoming months. Nordstrom, as part of its [email protected] program, has teamed up with Casper Mattresses to launch its Sleep-In at Nordstrom collection until…Read More

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Not My Dad’s Grocery Store — But I Think He’d Approve
June 14, 2018  |  By Jeff Ketner

I have retail in my blood, so it may not be too surprising that I’ve spent much of my career focused on retail, grocery and CPG technology. Mom retired from the Sears credit department back when Sears was a healthy, viable company that was well-respected in the industry. Dad spent his career at the U.S. Postal Service but always had a part-time job in a grocery store or meat market for as long as I can remember. They’d both be fascinated by the rapid changes in retail and grocery, especially Dad, who was intrigued by Jeff Bezos way back when…Read More

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#RetailRoundup
June 7, 2018  |  By Ketner Group

This blog post has been provided by our intern, Meghan Farrell. As we see every day, retail is constantly changing. Just when we think we’ve seen it all, a retailer, or solution provider, rolls out something new that disrupts the industry. Keeping up with new technology, trends and innovations is equally as hard as competing with it. So, Ketner Group has made that a little easier by compiling top retail news from the past few weeks. “Meet Jetblack, Walmart’s click-free shopping service for upper-income New Yorkers” via Retail Dive Walmart is stepping up its game…and its target consumer. Walmart is…Read More

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An Austinite’s Take on the New Amazon Books Store
April 17, 2018  |  By Amanda Reed

I’m a big book nerd. When I was younger, I told my parents I wanted to be a librarian when I grew up. Nowadays on any given trip to Target, I’ll take a stroll through the book section and get scan-happy with the Goodreads app, adding to my growing “Want to Read” list. So, it should come as no surprise that on a recent date night out, I told my husband we couldn’t leave The Domain before checking out Austin’s new Amazon Books store. The Austin location, which opened on March 6, is the first in Texas and 14th in the…Read More

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Retail Innovation Lounge Returns to Austin on March 10
March 7, 2018  |  By Greg Earl

As SXSW approaches, Austin is preparing to descend into ten days of madness brought on by the four main pillars of SXSW: Interactive, Film, Music and Traffic. Amongst the hundreds of sessions happening next week, a stand-out event in retail will take place on Saturday, March 10, as some of retail’s greatest minds and thought leaders converge at the 2018 Retail Innovation Lounge. The event, taking place at Max’s Wine Dive in downtown Austin, will bring together leading retail and brand executives and technology innovators for a day of keynotes, panels and networking. Sponsors of this year’s Retail Innovation Lounge…Read More

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Online Privacy: Opting Out is Not an Option
March 2, 2018  |  By Jenna Jordan

Sharing personal information often feels like today’s digital currency. By opting in and giving away details like an email or birthday, shoppers can receive a discount on a retailer’s website. The ability to tick a box leads shoppers to believe that they have a say if information can be gathered about them, but anyone with a mobile phone or internet connection really doesn’t have a choice. Information is being gathered, whether you opt in or not. Thinking about online privacy can be overwhelming. It makes you wonder if there is even such a thing as privacy in today’s “information overload”…Read More

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A Look Ahead: 2018 Retail and Ad Tech Predictions
December 7, 2017  |  By Catherine Seeds

At Ketner Group, we live and breathe retail, grocery, consumer and ad tech day in and day out. It’s what we love to do, and, more importantly, why our clients hire us! It is literally our job to stay “in the know” on what the latest trends are in those industries and use those hooks to create media coverage-worthy storylines for each of our clients. This year has certainly seen plenty of breaking news stories (shocker, mostly about Amazon), trends that didn’t and did surprise us (chatbots will rule the world and digital platforms need to step up their game…Read More

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Black Friday Forecasts
November 20, 2017  |  By Ketner Group

This blog was written by our intern, Jenna Jordan For many Americans, Thanksgiving signals countless things: the beginning of the holiday season, spending time with family, reflecting on what you’re grateful for, or eating too much of your favorite homemade dishes. Sometimes it’s all of the above! But for more than 70% of Americans planning to holiday shop, Thanksgiving marks the “official” start of Black Friday. Even before the turkey-induced drowsiness wears off, many are already planning where to find the best discounts. This Black Friday however, discounts have already begun weeks in advance, both in brick-and-mortar stores and online….Read More

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