NRF 2017: Don’t Throw Away Your Shot in the Greatest City in the World!
January 6, 2017  |  By Catherine Seeds

For those of you who are theater nerds like me, perhaps you caught the mashed-up reference to two songs from the critically acclaimed, Tony award-winning Broadway musical, Hamilton. (For those of you who didn’t catch the reference, I’ll forgive you only if you can score me 5 tickets to the show next Tuesday!) But, back to the matter at hand. Those of us working in the retail industry know there are exactly nine days until NRF begins. As of right now, the race is on to be in the room where it happens -“it” meaning where the best and brightest…Read More

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Reimagining the Retail Associate
November 14, 2016  |  By Aidan Griffin

Retail is changing faster than a teenager out of Nana’s Christmas sweater before meeting up with friends. We are witnessing major investments in omnichannel development, especially in tech-heavy areas like big data analytics, personalized marketing. Yet, investments into the role of the retail associate have not quite made it to the top of the priority list for many retailers. The tides they are a changing, however, and like an old episode of MTV Made, the savviest of retailers are undertaking the challenge of turning traditionally undervalued store associates into retail superstars. With so much focus on high-level changes, it’s the…Read More

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Election 2016 Coverage
November 11, 2016  |  By Ketner Group

Tuesday, November 8, 2016, will forever go down in history as the day America unexpectedly, according to underestimated polling projections, elected its 45th President. Like most of the country, Ketner Group had been keeping an eye on the debates and discussions leading up to the election and are now looking forward to how the country will change under this new leadership. We’ve pulled together some coverage we’ve seen since the announcement of the President-elect that highlight how the election could affect retail as we head into the holiday season: Retail Federation Watching for Donald Trump’s Trade Policy The National Retail…Read More

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Ketner Group Musings on Retail: Finding the Perfect Blend of Technology and People
November 8, 2016  |  By Catherine Seeds

In the past few years, it would seem that the appeal of “traditional” physical retail stores is decreasing. After all, according to the U.S. Department of Commerce, eCommerce grew 14.6% in 2015 with online sales accounting for more than half of total retail sales growth. Even with this tremendous amount of growth in the online channel, the store is still the heartbeat of retail. But the reality is this: What we as shoppers really want, what we crave, is for our favorite retailers to create new and refreshing reasons for us to visit their physical stores. Spoiler alert: it’s all…Read More

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Not Every Trick is a Treat: Branding in a Competitive Environment
November 1, 2016  |  By Aidan Griffin

Being the talk of the town on Halloween requires going beyond the cliché and finding an outside-the-box costume that people will also be able to understand and enjoy. Whether scrambling last minute and slapping a mask or a witch hat on or becoming a Goodwill regular hunting for the perfect accessory, Halloween revelers take advantage of Halloween to borrow a persona that extends far beyond their everyday personality. Done right, a Halloween costume can earn you some serious kudos. This isn’t dissimilar to retail marketers developing campaigns this holiday season. As the nights get longer and mornings get colder, they…Read More

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Stepping up Customer Service through Tech
October 19, 2016  |  By Ketner Group

You know a good retail experience when you see it, when you feel it, and it usually relies on really good customer service. And we’re not talking about persistent service or complicated service. Usually, great retail experiences result from going to a store you know and love, interacting with someone who knows about you and then benefiting from their knowledge. Sometimes this experience is highly local and the associate asks about your recent vacation. Other times, it’s going to a retail chain and having them understand your past purchase history in order to make a really good recommendation for an…Read More

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A #RetailRoundUp Featuring KG Clients in the News
September 20, 2016  |  By Ketner Group

As public relations professionals and people who just generally love our jobs—seriously, working for Ketner Group is amazing!—we are always thrilled to help our clients secure valuable media coverage to share with their teams and their customers. The past couple of months, we’ve been excited to hear what our clients have to say about a bunch of hot news items including Amazon Prime Day, back-to-school, Macy’s closings and Walmart purchasing Jet.com. Amazon’s Prime Day 2016 Amazon’s Prime Day 2016 was one for the books. The second annual global shopping event experienced an all time high in global merchandise sales. Amazon…Read More

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Retail Season is Here and Shop.org is Around the Corner
September 13, 2016  |  By Adrienne Newcomb

Retail season has arrived. From now until spring, our calendars are filled with the hottest events and busiest days in retail. We jumped into the fray last month with back to school campaigns and returned from Labor Day to kick things into high gear with Shop.org prep. This year, Shop.org is Sept. 26-28 in Dallas, only a three-hour drive up I-35, and our team is excited to check out the show along with a number of events taking place throughout the show. Here’s our roundup of can’t miss Shop.org happenings: Retail Innovation Lounge Dallas Ketner Group is thrilled to serve as a…Read More

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What the Shift in Store Experiences Means for PR
September 8, 2016  |  By Ketner Group

I was reading T Magazine the other day and fell head over heals for an article by Michael Rock, “When the Shop Looks a Lot Like Home.” I’m a woman for whom space and tangible experiences are of the utmost importance. So after reading Rock’s article, that discusses the trend of stores offering an experience that simulates your actual life, I was ready to book a trip to New York. If you’ve been reading about the trend for stores to offer experiences, you’ll be familiar with Rock’s examples. Want to buy a new shower? Try it out before you purchase at…Read More

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Don’t Forget to Vote for Your Favorite SXSW Panels!
August 30, 2016  |  By Catherine Seeds

OK kids, this is a BIG week! It’s the last week to vote for your favorite SXSW 2017 panels. In case you missed the memo or just need a friendly reminder, this Friday, September 2 is the last day for public voting and commenting for the panels you’d like to see as part of the 2017 programming. If you are having trouble deciding which panels to vote for, let your friends at Ketner Group help you out! This year, our clients at DynamicAction and Convey have thrown their hat in the ring to speak on some incredible retail and brand-focused…Read More

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