7-Step Guide to Starting Up a Social Media Program
June 26, 2018  |  By Stacy Lan

Social media is a key element of any marketing strategy, allowing brands to connect and engage with their audience and grow the business. Whether it’s used to generate leads, showcase new products, deliver better customer service, or manage reputation and brand image, businesses are taking advantage of the benefits of social media platforms to help generate online exposure. Over the years, we’ve helped clients increase the visibility and impact of their ongoing social media initiatives, but we’ve recently taken on an entirely new challenge: launching a social media program from scratch. Although creating a social media program can seem daunting…Read More

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Retailers are fighting back this year on Prime Day
July 14, 2017  |  By Ketner Group

This blog was written by our intern, Madeleine Hatley. Amazon launched their third annual Prime Day starting Monday, July 10. Prime Day 2017 was the biggest sales day in history for Amazon, surpassing both Black Friday and Cyber Monday according to the Amazon press release highlighting the outcome of Prime Day this year. Despite popular opinion, this ‘micro’ holiday is not about boosting sales. It is simply a marketing tactic to advertise their “Prime” membership that guarantees customers fast shipping for an annual fee. And, boy, does it work. Prime Day sales grew by more than 60 percent from last…Read More

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A Marketers Christmas
February 9, 2017  |  By Ketner Group

Moving Beyond The 30 Second Super Bowl Ad Spot This blog was provided by our intern, Daniela Ramirez. The biggest sports event of the year, the Super Bowl, is one of America’s most highly celebrated events. Millions tune in every year to watch two teams go up against one another, competing for the NFL’s biggest title. But this year I tuned in for a different reason, the ads. We all know how expensive these advertising spots for the Super Bowl are and generally only major brands can afford to make the investment. However, I often find myself thinking, “Why would you…Read More

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The Inescapability of the Word ‘Millennial’
July 12, 2016  |  By Ketner Group

This blog was written by our intern, Kamilla Rahman. If you’ve ever surfed the web for more than 10 minutes, you’ve definitely come across the word millennial at least five times. People are constantly talking about millennials, what they’re doing, what they want, what they will be doing, how they react and how to resonate with them. Even the KG team has been known to write about millennials on behalf of our clients from time to time – here is a recent example. According to Investopedia, “a millennial is the given name to the generation born between 1982 and 2004…this…Read More

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PRSA Corner: Breaking Through the Noise and Reaching Your Target Audience
June 28, 2016  |  By Ketner Group

We recently attended and were the official sponsor of the June PRSA Austin Chapter Luncheon. The luncheon titled, “Media Relations: Insights from the Newsroom,” featured three journalist panelists who discussed how media has evolved over the years, the integration of skills and technology in media relations and how PR professionals can (and should) break through the noise to reach target audiences. Here are some highlights: Tara Doolittle is the Viewpoints editor for the Austin American-Statesman and is in charge of the editorial pages and online commentary. She began as a rookie reporter in 1997 and has worked with the newspaper’s reporting…Read More

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Gifs: Redefining Interpersonal Communication
April 28, 2016  |  By Ketner Group

A “gif” is defined as “a computer file format for the compression and storage of digital video images.” (Thanks, Merriam-Webster.) But most recently the term has come to define the looped video used in reaction to a situation or to add “color commentary” to an ongoing conversation between groups of people or to one’s social media post. Suffice it to say, I am a BIG fan of them. Since Slack announced its integration with GIPHY two years ago, Ketner Group’s inter-office /giphy tags have provided comedic relief to pretty much any situation we find ourselves in or in one-off conversations…Read More

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Scoring a Perfect 10 on Earth Day
April 20, 2016  |  By Ketner Group

This blog was written by our intern, Cambria Sawyer. Cause marketing is a lot like college. I first started to see this connection in my journey as a Ketner Group intern back and forth from the office to the jungle (a.k.a. campus). You see, college is a balancing act. Professors assign you more hours of homework than you have in a day. Somehow I’ve managed to survive off of cheese sticks and grapes for the past week, but the grocery store is in my imminent future. I need to go to the gym, steel drums practice, a club officer meeting…Read More

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It’s an Amazon world, we’re just living in it
July 15, 2015  |  By Ketner Group

If you know anything about the retail industry you’ve probably heard a thing or two (or a million) about Amazon. Amazon, an ecommerce giant, provides thousands, if not millions of items to consumers from all over the world delivered to your door step within days. Retailers, physical and digital, find themselves competing with Amazon constantly. It’s hard to beat impeccably cheap prices, two-day free shipping and same-day delivery in some cities for Prime members. But now there’s something else to compete with. Amazon announced that it would be launching Prime Day, an event to celebrate their 20th anniversary. Amazon boasts…Read More

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The Most Buzzworthy PR Successes June 2015
July 7, 2015  |  By Ketner Group

Public relations is such a diverse and expansive field and there is a constant stream of notable PR successes to praise. With the impactful changes that have been made across all kinds of industries this past month, there are most definitely a few PR successes to celebrate. A big win for Apple and Taylor Swift There is no doubt Taylor Swift is aware of her influence and is no stranger to speaking her mind. A few weeks ago, Swift released a letter to her fans, peers in the music industry and to Apple voicing her opinion on their new free…Read More

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Athleisure: The New Casual Wear
June 15, 2015  |  By Ketner Group

When I came to college, my day-to-day fashion style definitely changed. I went from dressing ‘cute’ with cute tops, shoes and accessories to a more ‘simple’ style. In the summer (which stretches from March-October in Austin), I wear athletic shorts and an over-sized t-shirt leaving my body shape to the imagination, with some sort of non-fashionable sandals or tennis shoes. I’ll throw in the basic knit-top on occasion. In the short winter months, I jump into leggings, a long-sleeved, oversized t-shirt or sweatshirt; with a fleece jacket and tennis shoes, or maybe leather boots if I’m feeling extra-fancy. You might…Read More

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