This Week’s Retail Round Up
April 30, 2015  |  By Ketner Group

With the retail industry changing on a day-to-day basis, there’s always something that’s trending in the news. From the havoc that Lilly Pulitzer created with their launch at Target, to the possibility of having robot technology take over the retail world, this week was filled with some fascinating trends. Lilly Pulitzer for Target causes shipping frenzy via CNN Lilly Pulitzer, known for bold colors and prints, announced earlier this year that it would partner with Target to release a new, more affordable line of bags, shoes, dresses and much more. This news created some major hype amongst people all over…Read More

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The Power of One Generation
April 14, 2015  |  By Ketner Group

“They” say millennials are changing retail. Being one, I can say I agree with this statement. We’ve all seen the articles and research reports that talk to the impact that the millennial generation has had on the retail industry, but for me it’s a reality that I live and breathe everyday. This past weekend I treated my sister to a shopping spree, as part of her Christmas gift. (I know, a little late, but better late than never!) It’s been widely reported that millennials are extremely brand loyal, and I, unknowingly practiced that this weekend. My sister and I went…Read More

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The New Super Excited Intern
April 7, 2015  |  By Ketner Group

Hi, my name is Kamilla Rahman and as you can gather from the title, I’m the new intern for Ketner Group. I’m currently a sophomore public relations major at The University of Texas at Austin  hailing from the great city of Dallas, Texas.  I’m an account executive for Texas Tower Public Relations, the only student run PR firm on campus, working exclusively with non-profits in the Austin area. Additionally I’m on the social media committee for ORANGE Magazine and UT’s PRSSA chapter, as well as a member of the Texas Belles. During my freshman year I interned with eduCAUTION, inc., a…Read More

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Looking back on SXSW Interactive 2015
March 31, 2015  |  By Ketner Group

Originally posted on PRSA Austin Chapter website.  Every year, South by Southwest Interactive brings together the most innovative, entrepreneurial and accomplished individuals to showcase their products and ideas in front of eager audiences. 2015 was certainly no different. A number of PRSA Austin Chapter board members were in attendance and answered a few questions about their experience. Check out their insight below: What was your favorite session/panel at SXSW Interactive and why? Sara Lasseter: I immensely enjoyed the panel on the Next Generation of Retail Innovation with the CEOs and founders of StitchFix and Rent the Runway. They had wonderfully insightful commentary on…Read More

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Digital Retail’s Brightest Take Over Seattle This Week for Shop.org 2014
October 1, 2014  |  By Ketner Group

The annual Shop.org summit is already underway, and it has been a fast and furious few days for the team here at Ketner Group and our wonderful and innovative clients who are exhibiting at the show this week. The months and weeks leading up to Shop.org was full of planning sessions, scheduling meetings with media and analysts and preparing show announcements for our clients. This is a very exciting time of year for the KG team as it represents the unofficial kick-off of the holiday shopping season. We are working with all of our clients on some really exciting holiday-themed…Read More

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Girls Can Run the World
July 8, 2014  |  By Ketner Group

When my husband and I found out that we were pregnant with our first child, we were of course thrilled! Starting our own family was very important to us and we couldn’t wait to find out whether it was a boy or a girl. A few months later we got the word – we would be having a baby girl. I was beyond excited and immediately started shopping for cute baby girl dresses, bows, socks (with plenty of Texas Tech gear, of course) and started planning the color scheme and décor for her nursery. She was going to be the…Read More

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What Makes Things Popular Online?
August 28, 2013  |  By Ketner Group

The PR industry is rapidly changing. To stay competitive, PR agencies are learning how to develop digital skills or are maximizing marketing partner resources in order to satisfy the new media landscape. In a media world where anyone can be a journalist, news breaks on Twitter and memes are popping up and disappearing every week, PR professionals have their work cut out for them. To address this, I recently planned a PRSA Austin Chapter event titled “There’s a Meme for That,” where our panelists discussed how to incorporate new digital media ideas into company strategies to boost chances of getting…Read More

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#KeepPRWeird: Top 3 Take-Aways from PRSA 2013 Southwest District Conference
July 2, 2013  |  By Ketner Group

I’m on the PRSA Austin Chapter board and gladly volunteered to serve on the planning committee for the PRSA 2013 Southwest District Conference, which was June 5-7. I had an exciting job as the Special Events Committee Chair, which means that I got to plan the social events. What conference goes without networking and happy hours? And what networking happy hour goes without a life-size poster board of John Wayne? He went with us everywhere! Here’s a small group of us keeping it strictly business, of course, at Lustre Pearl during our Rainey Street Pub Crawl. That’s me in the…Read More

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SXSW: A blur in the rear-view mirror
May 6, 2013  |  By Ketner Group

                    Both Austin and myself are fully recovered from the sleepless madness that is the South By South West (SXSW) onslaught of all things branded and hipster and geeky-cool that is now a much-loved and/or much-hated March tradition, depending on whom you ask (and whether or not you ask them as they sit in gridlocked traffic courtesy of all the road closures). Though March and April(!) have come and gone, as have the road closures, thank goodness, I’m still thinking about a few sessions at SXSW Interactive (SXSWi) that opened my…Read More

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Social Media Scores as an Effective Marketing Tool
February 15, 2013  |  By Catherine Seeds

Super Bowl XLVII Shines in the Dark: Social Media Scores as an Effective Marketing Tool Here is a statistic that will blow you away: According to a study from the Mobile Marketing Association and Session M, during the Super Bowl, a whopping 91% of viewers used their mobile devices during the commercial breaks! After hearing this, one thing is for sure – we love our mobile phones as much as, or even more, than my three-year old son loves his special security “blankie.” Speaking from personal experience, when it comes to any highly-anticipated sporting event or celebrity-fueled telecast (such as…Read More

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