Vine: The New Social Sensation?
February 6, 2013  |  By Ketner Group

Well we’ve just begun 2013 and a starlet app has already hit the social scene. Vine is the new kid on the block everyone is talking about – could it be the next big thing in social sharing? It’s still too early to tell, but the mobile technology industry seems to think this Twitter spinoff has a pretty good shot. Vine is a video creation platform designed to let users record 6-second video clips or GIF-like spots and share them to the social sphere. After its January 2013 release by Twitter, the industry hype surrounding the app has been on the…Read More

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Social Media Contests: It’s Always a Good Time of the Year
December 13, 2012  |  By Ketner Group

Photo courtesy of Blast Radius Well, folks, it’s here. ‘Tis the season of giving and we’re knee deep in gift wrap and holiday cards, cookie dough and frosting, tree lights and ornaments – hopefully not all at once! In a season that is already globally known for its high-stress characteristics, why not add in a little friendly competition? Brands that host a social media contest, especially during the holidays, can effectively boost online engagement, fuel your customer base and promote your company online. Before highlighting a few brands that have successfully carried out a social media contest, keep these tips…Read More

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State of the Millennial Union
December 4, 2012  |  By Catherine Seeds

Reposted from Digby’s Mobile Retail Blog At the risk of being considered a traitor by my fellow Generation X’ers, I am not ashamed to admit that I have a fascination with the Millennial Generation.  In a recent blog, I bragged about how this group of young men and women born roughly between 1980 and 2000 have completely changed the way we live, shop and communicate. I work with Millennials, and I have learned as much (if not more) from them as they have learned from me. So much has been written about this “tribe” of techno-savvy, confident, determined and goal-oriented young adults –…Read More

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4 Easy Ways to Refresh Your Company’s Branding Without Spending Too Much Money
November 29, 2012  |  By Ketner Group

Have you ever gone into your closet at the change of a season looking for something to wear to mark the change (it’s finally chilly!)—and left disappointed? After ignoring your fall/winter clothes for the better part of half the year (in Texas), your clothes seem boring, blah and so last season. Well, instead of throwing on a pair of jeans and whatever t-shirt looks good with a scarf, refresh your wardrobe by mixing what you already have up a little. The same concept is true for your company. A web designer once told me that companies usually spend a lot…Read More

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The Mobile (Presidential) Election of 2012
October 26, 2012  |  By Catherine Seeds

As originally posted on The Mobile Retail Blog It’s hard to imagine that in a little over two weeks, our country will have elected (or re-elected) a new president. What a difference four years makes. For example, just here at the Ketner Group, the team has definitely gone through its share of changes and life-changing moments – we’ve had one new baby, two marriages, two cross-country moves to California and Texas, and have bought seven new cars! Other things have changed, too, especially on the technology front. Thinking back to the 2008 election, or what is known as “The…Read More

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September 24, 2012  |  By Ketner Group

Originally posted on Digby’s The Mobile Retail Blog The last couple of years have been pivotal for brands’ social media capabilities. Social media has grown beyond the 140-character, text-only limit and has blossomed into media-rich social communities. There is a burgeoning opportunity for brands to take advantage of social media in new ways to garner more brand interest, loyalty and participation. About four years ago, Twitter was dominating the media waves with thousands of experts and bloggers sharing advice on how brands and companies could harness this new social technology. Now, media-rich platforms such as Pinterest and Instagram are the social…Read More

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Mars Rover Landing: Social Media and Space Travel
August 15, 2012  |  By Ketner Group

By Sara Lasseter On August 5, 2012, NASA successfully landed its robotic rover Curiosity on our dusty red neighbor in space. It only took 40 attempts, years of research and billions of dollars in government funding, but we finally made it! In today’s plugged-in society where we are constantly connected, it was easier than ever to be a part of the anticipation and ecstasy of the NASA employees that worked on the landing of Curiosity. Streaming watch parties were held across the world for fellow space nerds to congregate and view the most epic touchdown ever broadcast. Whether from the…Read More

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Social Media Dominates London 2012, Launches New Olympic Era
August 8, 2012  |  By Catherine Seeds

Blog originally published on Digby’sThe Mobile Retail Blog. The 2012 Summer Games, hosted by the good people of London, has already been dubbed the “First Social Media Games”. As we start the second week of the XXX Olympiad, the world has already seen what a huge impact social media has had on the games – and the numbers are staggering! Twitter has already reported that the opening ceremonies sparked 9.66 million mentions, topping the total number of Twitter posts during the entire 2008 Summer Olympics in Beijing. According to iProspect, a large British digital marketing agency, and Carat, a media…Read More

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I Need a Doctor (to Bring Me Back to Life)
April 10, 2012  |  By Ketner Group

“I Need a Doctor” I Need A Doctor (single), Dr. Dre & Eminem © 2011 I’m a very musical person. If I’m not talking, I’m singing and if I’m doing neither of those, then I guarantee I have a song stuck in my head to which I’m bouncing noiselessly along. Lately, I’ve been on a hip-hop (rap) kick. Nothing gets me more pumped at the gym, into the work zone and easily through rush hour than emcees spitting their rhymes through the mic and into my headphones. And no one does it better than Eminem (warning: major celeb crush). Because…Read More

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What I Really Do, PR Edition: Fact or Fiction?
February 17, 2012  |  By Ketner Group

The people of the Internet have once again moved on from one meme, most recently the Sh*t Girls Say phenomenon, to the next, currently the “What I Really Do” meme. So far on my Facebook feed I’ve seen what media buyers, law students, lawyers, journalists, film editors, stay at home moms, and military wives “really do.” I thought it incredible that I hadn’t yet come across “What PR People do” meme considering the number of my Facebook friends are also in PR, but finally this morning, there it was! Let’s take a look: And since you asked how I felt…Read More

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