5 SXSWi Sessions PR Pros Shouldn’t Miss
February 6, 2012  |  By Ketner Group

Image provided by SXSW.com, photo by: Brittany Ryan. It’s T-minus one month and six days until Austin’s most anticipated conference of the year. South by Southwest Interactive (SXSWi) begins Friday, March 9 and the whole city is preparing. Hotels have tripled their rates and are mostly booked, the city is organizing the transportation routes and local Austinites are planning their schedules and thanking their lucky stars they live close by. I’m excited Ketner Group is sending a couple of us to SXSWi—I can’t wait to absorb all of the marketing, new media and technology ideas and advice everyone has to…Read More

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I feel it in my fingers, I feel it in my toes
August 18, 2011  |  By Ketner Group

It’s coming. I can hear the buzz, the distant rumble of excitement from anticipation and preparations. It may be early, but people are already planning for it. It comes every year and the eyes of passersby twinkle at all the sights and sounds that flood the senses… …at the annual South-by-Southwest (SXSW) Interactive, Film and Music festival in Austin, TX. Did I have you thinking about Christmas for a second? I don’t blame you. But today, I’ve got SXSW on my mind. We Ketner Groupies are just plain excited. We all have special connections with SXSW. I got married this…Read More

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Beat the Blogging Blues in 5 Steps
July 20, 2011  |  By Ketner Group

It seems like these days that everybody, their dog and their dog’s favorite brand has a blog. Even for those who don’t, it could be argued that they should. For anyone selling products or services, blogs are a great vehicle for customer engagement, thought leadership, and SEO optimization – and they can also be a big pain in the you-know-what. There are two distinct anti-blog camps: those with blogophobia and those with blog commitment phobia (don’t bother looking these up in the DSM…). The first describes a condition in which a company is hesitant to take on blogging because of…Read More

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Austin Got a Tattoo, and it spells Social Media
June 22, 2011  |  By Ketner Group

Have you heard? Mashable has challenged us to celebrate this year’s Social Media Day by proving why our city is the most social media savvy city in the world. Is it even a contest? When you think of social media’s birth of innovation and its spirit of togetherness while celebrating oppositeness, and find you still have the energy to be enthusiastic about it all, are you from LA? New York? London? No. You’re from Austin, baby. That’s right. Home to the geek producin’, barbeque lickin’, music lovin’ masses, Austin, TX, is the birthplace of social media acceptance. Austin lifted the…Read More

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5 Rookie Mistakes to Avoid in Social Media
June 6, 2011  |  By Ketner Group

We recently came across a blog post on 5 Rookie Mistakes in Press Releases, and turns out, the author was not exaggerating about the “rookie” part. Use a headline that makes sense. Include an “about” section and contact info. Still, it’s always helpful even for seasoned PR pros to get a reminder that sometimes the most basic things are the things we screw up, because we take for granted that we won’t screw them up. The post also inspired us to write our list of tips to help businesses avoid making rookie mistakes in social media. Without further ado… 1) Don’t…Read More

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My Take on Technology Innovation – Then vs. Now
June 2, 2011  |  By Catherine Seeds

I’ve been in the PR business, specifically working for high tech PR agencies, since the beginning of my career. If you’ll allow me to reminisce, the year was 1999 and, oh, how different things were! PR agencies were recruiting new college graduates left and right to support their booming businesses. At that time, high tech companies were willing to pay PR agencies very large monthly retainers to get ahead of the competition. Each team member had their place on account teams – even on down to the low man/woman on the totem pole who was in charge of cutting hard…Read More

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A word from our newest!
February 24, 2010  |  By Ketner Group

I’m Ketner Group’s resident rookie. I graduated with my bachelor’s of public relations way, way back in May 2009, and promptly joined the Ketner Group family. I’ve known from the beginning that I liked my job. We have awesome clients. I have a super cute desk (let’s be honest, what PR girl does not like cute office furniture from IKEA?) and post-it notes that bear my initials (again, PR ladies, do not act like you aren’t jealous). I even have my own extension and business cards (I know you are impressed!). Our team really is like a family, which I…Read More

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The year of Twitter: Is there such a thing as too much talk about social media?
December 1, 2009  |  By Ketner Group

The Global Language Monitor, which examines language usage across the world, recently ranked “Twitter” as the top word in the English language for 2009 — meaning it out-ranked “Obama,” “H1N1,” “stimulus,” and “vampire” to take #1. While this seems a bit surprising with everything that’s gone on this year, it’s not shocking. Social media came to the forefront of interest and attention, and every traditional media outlet jumped in the ring to break that minute’s social media trend story and to get a piece of the pie themselves by connecting with their readers via social networks. Not that we’re complaining…Read More

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