SXSW Gets Intelligent, Raises as Many Questions as Answers
March 22, 2017  |  By Aidan Griffin

SXSW 2017 was a terrific week spent in the presence of some of technology’s brightest minds, music’s best acts and film’s most creative souls. For Ketner Group, the event was a chance to lose sight of reality and dive into the fascinating beyond, the next era of the intersection between technology and humanity. It’s exhausting work, but hey, someone’s gotta do it. It seems that with each passing year, SXSW does a better job of asking questions than providing answers. Maybe that’s because each one-hour session doesn’t do the experts on stage enough justice. How can someone who has dedicated…Read More

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A Marketers Christmas
February 9, 2017  |  By Ketner Group

Moving Beyond The 30 Second Super Bowl Ad Spot This blog was provided by our intern, Daniela Ramirez. The biggest sports event of the year, the Super Bowl, is one of America’s most highly celebrated events. Millions tune in every year to watch two teams go up against one another, competing for the NFL’s biggest title. But this year I tuned in for a different reason, the ads. We all know how expensive these advertising spots for the Super Bowl are and generally only major brands can afford to make the investment. However, I often find myself thinking, “Why would you…Read More

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The Top 5 Technology Trends that Will Ring in 2017
December 29, 2016  |  By Mariana Fischbach

It’s safe to say that 2016 has been a year full of dramatic business and technological innovations within the retail industry. While we began the year emphasizing conversations around omnichannel capabilities and empowering associates to create a great customer experience for their shoppers, we end the year discussing artificial intelligence, virtual reality and technology that helps retailers go head-to-head with Amazon. Debates are already brewing about what will be the biggest retail technology to hit the streets in 2017. To get to the bottom of it, we sat down with our clients over the past few weeks and here are…Read More

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Election 2016 Coverage
November 11, 2016  |  By Kathleen See

Tuesday, November 8, 2016, will forever go down in history as the day America unexpectedly, according to underestimated polling projections, elected its 45th President. Like most of the country, Ketner Group had been keeping an eye on the debates and discussions leading up to the election and are now looking forward to how the country will change under this new leadership. We’ve pulled together some coverage we’ve seen since the announcement of the President-elect that highlight how the election could affect retail as we head into the holiday season: Retail Federation Watching for Donald Trump’s Trade Policy The National Retail…Read More

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Ketner Group Musings on Retail: Finding the Perfect Blend of Technology and People
November 8, 2016  |  By Catherine Seeds

In the past few years, it would seem that the appeal of “traditional” physical retail stores is decreasing. After all, according to the U.S. Department of Commerce, eCommerce grew 14.6% in 2015 with online sales accounting for more than half of total retail sales growth. Even with this tremendous amount of growth in the online channel, the store is still the heartbeat of retail. But the reality is this: What we as shoppers really want, what we crave, is for our favorite retailers to create new and refreshing reasons for us to visit their physical stores. Spoiler alert: it’s all…Read More

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Stepping up Customer Service through Tech
October 19, 2016  |  By Kirsty Hughan

You know a good retail experience when you see it, when you feel it, and it usually relies on really good customer service. And we’re not talking about persistent service or complicated service. Usually, great retail experiences result from going to a store you know and love, interacting with someone who knows about you and then benefiting from their knowledge. Sometimes this experience is highly local and the associate asks about your recent vacation. Other times, it’s going to a retail chain and having them understand your past purchase history in order to make a really good recommendation for an…Read More

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A #RetailRoundUp Featuring KG Clients in the News
September 20, 2016  |  By Ketner Group

As public relations professionals and people who just generally love our jobs—seriously, working for Ketner Group is amazing!—we are always thrilled to help our clients secure valuable media coverage to share with their teams and their customers. The past couple of months, we’ve been excited to hear what our clients have to say about a bunch of hot news items including Amazon Prime Day, back-to-school, Macy’s closings and Walmart purchasing Jet.com. Amazon’s Prime Day 2016 Amazon’s Prime Day 2016 was one for the books. The second annual global shopping event experienced an all time high in global merchandise sales. Amazon…Read More

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What the Shift in Store Experiences Means for PR
September 8, 2016  |  By Kirsty Hughan

I was reading T Magazine the other day and fell head over heals for an article by Michael Rock, “When the Shop Looks a Lot Like Home.” I’m a woman for whom space and tangible experiences are of the utmost importance. So after reading Rock’s article, that discusses the trend of stores offering an experience that simulates your actual life, I was ready to book a trip to New York. If you’ve been reading about the trend for stores to offer experiences, you’ll be familiar with Rock’s examples. Want to buy a new shower? Try it out before you purchase at…Read More

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It’s High Noon for Retail Loyalty
August 22, 2016  |  By Aidan Griffin

The old rules are broken. Look to the horizon as long as you want, there is no tough guy sheriff riding into town with his posse to restore law and order. Parking lots at major chain stores are turning into weed havens as they shutter their doors, from national department stores to niche retailers like Sports Authority. Others are searching for unique ways to increase their foot traffic and customer loyalty, putting car showrooms in clothing stores or bringing booze and bocce to a bookstore. Malls are asking startups to fill the same spaces they used to give away for…Read More

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Amazon Prime Day: Breaking Rules, Making Money
July 19, 2016  |  By Aidan Griffin

Pretty much everyone I know, knew about Amazon Prime Day. While most of them didn’t buy anything on Amazon that day, they still took the time and made the effort to look at the deals they could get on a day billed as being bigger and better than Black Friday and Cyber Monday.   How can such a self-serving sale day, or, as some venture to call it, a “holiday,” that’s so different from the norm succeed in retail? Not Your Grandmother’s Sale Let’s think about it. Why do retailers introduce sales? Traditionally, they are spurred on by a present…Read More

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