SXSW 2016: The Customer May Always Be Right, But What The Heck Do They Want?
March 23, 2016  |  By Mariana Fischbach

SXSW Interactive 2016 blazed through Austin this past week in typical disruptive fashion, bringing the tech industry’s brightest minds into town for a five-day festival that was all business during the day and all party during the night. No matter the application, the topic of how to engage customers was at the forefront of the most prominent conversations. From machine learning to data analytics to mobile, all technology pointed to one focal point – the customer and their engagement. However, during all of the discussions one thing became apparent: while we now have technology that can help us track and…Read More

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A Lou & Grey Love Story
January 18, 2016  |  By Ketner Group

This blog was furnished by our Nashville-based Account Manager, Kirsty Hughan. I’m in love and I don’t care who knows it! My sweetheart? The flagship store of a soon-to-be big time brand called Lou & Grey. You may be familiar with the name. If you are an Ann Inc. fan, you’ll have seen the name on some of their clothing’s tags at Ann Taylor Loft. Lou & Grey started off as a line within Loft and has now branched into their own division under Ann Inc. The new retailer is slowly opening brick and mortar spaces throughout the country, positioned…Read More

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It’s an Amazon world, we’re just living in it
July 15, 2015  |  By Ketner Group

If you know anything about the retail industry you’ve probably heard a thing or two (or a million) about Amazon. Amazon, an ecommerce giant, provides thousands, if not millions of items to consumers from all over the world delivered to your door step within days. Retailers, physical and digital, find themselves competing with Amazon constantly. It’s hard to beat impeccably cheap prices, two-day free shipping and same-day delivery in some cities for Prime members. But now there’s something else to compete with. Amazon announced that it would be launching Prime Day, an event to celebrate their 20th anniversary. Amazon boasts…Read More

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The Most Buzzworthy PR Successes June 2015
July 7, 2015  |  By Ketner Group

Public relations is such a diverse and expansive field and there is a constant stream of notable PR successes to praise. With the impactful changes that have been made across all kinds of industries this past month, there are most definitely a few PR successes to celebrate. A big win for Apple and Taylor Swift There is no doubt Taylor Swift is aware of her influence and is no stranger to speaking her mind. A few weeks ago, Swift released a letter to her fans, peers in the music industry and to Apple voicing her opinion on their new free…Read More

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Athleisure: The New Casual Wear
June 15, 2015  |  By Ketner Group

When I came to college, my day-to-day fashion style definitely changed. I went from dressing ‘cute’ with cute tops, shoes and accessories to a more ‘simple’ style. In the summer (which stretches from March-October in Austin), I wear athletic shorts and an over-sized t-shirt leaving my body shape to the imagination, with some sort of non-fashionable sandals or tennis shoes. I’ll throw in the basic knit-top on occasion. In the short winter months, I jump into leggings, a long-sleeved, oversized t-shirt or sweatshirt; with a fleece jacket and tennis shoes, or maybe leather boots if I’m feeling extra-fancy. You might…Read More

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#RetailRoundUp
June 4, 2015  |  By Ketner Group

It has been a very busy week for the retail industry, from being able to shop and buy items from Nordstrom with just a simple text, to the new-found ways to utilize pop-up stores. Check out the top stories this past week from the retail world: Nordstrom enables shopping via text via Retailing Today Imagine a world where you could text someone what you wanted, and all of a sudden it’s yours. Well, for all of those shopaholics out there, it’s time to rejoice. Nordstrom has launched TextStyle at all of their  116 U.S. stores, and it’s basically revolutionized retail….Read More

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This Week’s Retail Round Up
April 30, 2015  |  By Ketner Group

With the retail industry changing on a day-to-day basis, there’s always something that’s trending in the news. From the havoc that Lilly Pulitzer created with their launch at Target, to the possibility of having robot technology take over the retail world, this week was filled with some fascinating trends. Lilly Pulitzer for Target causes shipping frenzy via CNN Lilly Pulitzer, known for bold colors and prints, announced earlier this year that it would partner with Target to release a new, more affordable line of bags, shoes, dresses and much more. This news created some major hype amongst people all over…Read More

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The Power of One Generation
April 14, 2015  |  By Ketner Group

“They” say millennials are changing retail. Being one, I can say I agree with this statement. We’ve all seen the articles and research reports that talk to the impact that the millennial generation has had on the retail industry, but for me it’s a reality that I live and breathe everyday. This past weekend I treated my sister to a shopping spree, as part of her Christmas gift. (I know, a little late, but better late than never!) It’s been widely reported that millennials are extremely brand loyal, and I, unknowingly practiced that this weekend. My sister and I went…Read More

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Looking back on SXSW Interactive 2015
March 31, 2015  |  By Ketner Group

Originally posted on PRSA Austin Chapter website.  Every year, South by Southwest Interactive brings together the most innovative, entrepreneurial and accomplished individuals to showcase their products and ideas in front of eager audiences. 2015 was certainly no different. A number of PRSA Austin Chapter board members were in attendance and answered a few questions about their experience. Check out their insight below: What was your favorite session/panel at SXSW Interactive and why? Sara Lasseter: I immensely enjoyed the panel on the Next Generation of Retail Innovation with the CEOs and founders of StitchFix and Rent the Runway. They had wonderfully insightful commentary on…Read More

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Retail Tech & KG @ SXSW 2015
March 20, 2015  |  By Ketner Group

It was a whirlwind of a week for KG at South by Southwest Interactive, and now that we’ve recovered from our java jitters and breakfast taco binge, we wanted to bring you the best recaps and insights on SXSW we’ve seen so far! Several media outlets had their own opinion on the state of SX and trends we’ve seen become the hot topic Self by Self West – check it out on medium.com! 5 Future-focused tech trends of SXSW Interactive SXSW Interactive Wrapping Up: 5 Things to Remember Here Are the Hottest Twitter Topics from SXSW A few tech announcements…Read More

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