The SEO Apocalypse – How to Survive Google’s Massive Encryption
November 26, 2013  |  By Ketner Group

In the marketing world, SEO has been a key investment for brands and companies hoping to boost visibility online. In the early days, marketers only had to use one or two of their main keywords 32 times in any piece of content online, Google worked its magic, and boom: first page of a search for that key term. Even though that’s an extremely simplistic view of the beginnings of SEO, it used to be the general idea. After years of roll outs, updates and government conflicts, Google SEO as we know it has become a thing of the past. A…Read More

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Great Reads from Around the Marketing Blogosphere
June 13, 2013  |  By Ketner Group

This week we’d like to give a shout-out to other like-minded marketing or media agencies, whose blogs summed up everything we wanted to say before we could have said it. Up first, is Thom Singer’s blog, “Tweet, Post, Update and Share Beyond Yourself,” which talks about the importance of promoting others even when there is nothing to gain personally. This is as easy as ‘retweeting’ someone else or sharing a Facebook update. The idea is to not make it all “Hey, look at me” but to make some of it “Hey, look at them!” You never know promoting others may…Read More

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SXSW: A blur in the rear-view mirror
May 6, 2013  |  By Ketner Group

                    Both Austin and myself are fully recovered from the sleepless madness that is the South By South West (SXSW) onslaught of all things branded and hipster and geeky-cool that is now a much-loved and/or much-hated March tradition, depending on whom you ask (and whether or not you ask them as they sit in gridlocked traffic courtesy of all the road closures). Though March and April(!) have come and gone, as have the road closures, thank goodness, I’m still thinking about a few sessions at SXSW Interactive (SXSWi) that opened my…Read More

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Women in Communications: Can We Have it All?
March 18, 2013  |  By Ketner Group

International Women’s Day (IWD) was March 8, 2013, and it provided a good opportunity for both men and women to take a look at the current state of women’s progress around the world. While IWD calls for an examination and appreciation of all aspects of womanhood, women’s roles in the career force took a front seat. In the U.S. communications industry, women outnumber men by a 60:40 ratio—and this trend has been on the rise for years. However, men still outnumber women in the executive boardroom. According to the 2012 Catalyst Census’ “Fortune 500 Women Board Directors” and “Fortune 500…Read More

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