Amazon Prime Day: Breaking Rules, Making Money
July 19, 2016  |  By Aidan Griffin

Pretty much everyone I know, knew about Amazon Prime Day. While most of them didn’t buy anything on Amazon that day, they still took the time and made the effort to look at the deals they could get on a day billed as being bigger and better than Black Friday and Cyber Monday.   How can such a self-serving sale day, or, as some venture to call it, a “holiday,” that’s so different from the norm succeed in retail? Not Your Grandmother’s Sale Let’s think about it. Why do retailers introduce sales? Traditionally, they are spurred on by a present…Read More

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The Inescapability of the Word ‘Millennial’
July 12, 2016  |  By Ketner Group

This blog was written by our intern, Kamilla Rahman. If you’ve ever surfed the web for more than 10 minutes, you’ve definitely come across the word millennial at least five times. People are constantly talking about millennials, what they’re doing, what they want, what they will be doing, how they react and how to resonate with them. Even the KG team has been known to write about millennials on behalf of our clients from time to time – here is a recent example. According to Investopedia, “a millennial is the given name to the generation born between 1982 and 2004…this…Read More

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March 31, 2016  |  By Aidan Griffin

Hello world, it’s me, Aidan. I’ve somehow been lucky enough to find myself among the experts at Ketner Group, surrounded by some extremely creative, intelligent and kooky people for the last few weeks and am glad to report I couldn’t be happier to be here. I’d like to take a moment to introduce myself. I’m joining Ketner Group as a senior account executive, having begun my PR career in 2013 at Lois Paul & Partners (LPP), where I climbed the ranks from intern to account executive and learned the ropes of public relations and the fascinating nuances of the technology…Read More

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#RetailRoundUp February 2016
February 16, 2016  |  By Ketner Group

As we know, the retail industry is definitely dynamic. From what we’ve seen so far, 2016 is gearing up to be an exciting one, so we’ve curated a list of the most notable and interesting pieces of retail news that have caught our attention for February’s #RetailRoundUp. And the nation’s favorite fashion retailer is… via RetailingToday For the fourth year in a row, Nordstrom has been the top choice as the nation’s favorite fashion retailer in Market Force Information’s study. While this comes a little surprise due to their high satisfaction ratings, Nordstrom has also earned high scores for their…Read More

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Christmastime is Here!
December 3, 2015  |  By Ketner Group

Tummies, hearts and shopping carts full, the holidays are officially in full-swing, and so far they’re off to an interesting start in the retail world. Insights from Black Friday and the Thanksgiving weekend are trickling in from some of the industry’s experts, almost like clues for retailers to make the most of the next five weeks. Among them comes some exciting news coverage of several retail industry experts we work closely with, sharing their data and take on the health of retail this holiday season and giving retailers a valuable peek at the shopping patterns to come. From ThoughtWorks’ suggestion that…Read More

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PR as Storytelling: What Flash Boys Teaches Us About the Art of Technology Storytelling
April 22, 2014  |  By Jeff Ketner

I’m a huge Michael Lewis fan. And like countless other readers, I’m eagerly devouring his latest book, Flash Boys: A Wall Street Revolt, which rocketed to the top of the New York Times best-seller list immediately after its publication. Lewis is a gifted storyteller who excels in bringing previously obscure topics to life, as he did with the arcane world of baseball statistics (Moneyball), Michael Oher’s journey from the streets of Memphis to NFL offensive lineman (The Blind Side), and how subprime mortgages and Wall Street greed fueled the Great Recession (The Big Short). Lewis has a particular genius for…Read More

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Buggin’ Out Over Heartbleed: How to Fight Back
April 15, 2014  |  By Ketner Group

We’ve all been reading about the recent security breaches caused by a large hole in OpenSSL security called Heartbleed. Now what? There are tons of articles out there on things everyone should be doing to protect themselves from potential hazards of the bug, and we’ve compiled the top tips and facts that you need to know. Get to Know the Enemy What is the Heartbleed bug? It’s a security vulnerability in OpenSSL that can scrape a server’s memory where sensitive user data is stored, including private information such as usernames, passwords, and credit card numbers. According to a recent article…Read More

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The Client and PR Agency Relationship: It Takes Two, Baby!
March 25, 2014  |  By Catherine Seeds

As with any relationship, there are good ones and bad ones. Good relationships usually include natural chemistry, excellent communication and mutual efforts from both parties. The bad relationships, well, don’t have any of those factors and usually end in tears, broken hearts and bitter feelings. In the PR agency and client world, a good relationship between an account manager/executive at the agency and the director/manager of marketing at the client company can result in a wildly successful ongoing PR program. For more than 15 years, I’ve worked on the agency side of the equation and have had the privilege to…Read More

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Our New Intern Cameron Ventures Into A Life Of PR
January 21, 2014  |  By Ketner Group

Let me introduce myself. My name is Cameron Whitaker and I’d first like to say how excited I am to be a part of the Ketner Group team this semester! As far as school goes, I’m in my last semester at the University of Texas at Austin, graduating with a degree in Broadcast Journalism this May. I’m grateful to be here at Ketner Group but how I ended up here wasn’t the smoothest path. In the last year I’ve gone from wanting to be the lead anchor at a top news station, to going through what I’d call a “late-college…Read More

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Google+ and B2B: Drink the Kool-Aid
October 23, 2013  |  By Ketner Group

Let’s say you’re training to be the next Sanya Richards-Ross and you’ve got a track meet next spring that you’re planning to dominate. You bought the high-tech water bottle, the chicest of running outfits and have really committed to your weekly training schedule. You’re doing everything right! Except for one thing… you’re training in some worn-out Converse shoes you’ve had since high school. Your track meet rolls around, and you’re the fittest of them all, but before the first lap is over you’ve fallen behind your competitors. In a similar way, Facebook and Twitter are still widely used and well-loved,…Read More

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