Case Studies

Acorn Systems

After several negative experiences with other PR agencies, the marketing team at Acorn Systems – a provider of profitability and cost management solutions – turned to Ketner Group to help support its public relations, content development and social media activities. Since working with Acorn in late 2011, the KG account team for Acorn has successfully secured several bylined article placements in leading business finance and university business publications. Ketner Group has also secured media coverage in trade and local business publications for Acorn.

In addition to traditional PR and analyst relations activities, the KG team manages all writing projects for Acorn including the company blog, bylined articles and white papers. Ketner Group also oversees Acorn System’s social media presence via Twitter on a daily basis.

Crossview

A leader in cross channel retail solutions, CrossView relies on Ketner Group for all media relations activities to help build brand awareness among key influencers in the retail technology community. Ketner Group provides also provides strategic recommendations for awards, speaking opportunities and industry events to the CrossView marketing team, in addition to content development support as needed.

In 2012, Ketner Group played an instrumental role in the successful completion of CrossView’s Annual Cross-Channel Readiness Study which looked at retailers across a variety of categories, gauging improvements and declines in enabling customers to shop in-store, online, in call centers and via mobile with a consistent brand experience. The KG account team helped the CrossView marketing team to develop key press messages for the three reports from the overall study. Press recognition including media coverage in publications such as RIS News, Retail Touchpoints, eMarketer, 1to1 Magazine, Investor’s Business Daily and Forbes Magazine.

Digby

Digby is the industry leader in mobile commerce for top retail brands, helping them to take a strategic approach to mobile commerce by delivering a unique branded experience for the mobile Web and rich Apps. Digby went from zero marketing activities before working with Ketner Group, to a comprehensive marketing communications program with the Ketner Group team.

A seamless extension of the Digby team, Ketner Group manages the entire public relations program for Digby including media and analyst relations, press releases, bylined article placement in mobile and retail-focused publications, speaking opportunities, awards and tradeshows. We have secured coverage for Digby in all of the key retail technology and mobile trade publications, in addition to coverage in the Wall Street Journal, Reuters and Bloomberg News.

New Generation Computing

Ketner Group has worked closely with NGC Software as its PR and marketing partner for more than six years – helping position the company as an innovator and leader in PLM and supply chain software for fashion, retail and consumer goods. As a result of Ketner Group’s PR and analyst relations program, NGC and its customers are routinely featured in key industry publications. NGC has also been recognized as a leading supply chain software company by publications such as Inbound Logistics, Supply Chain Brain, Apparel, RIS, and Supply & Demand Chain Executive. NGC has earned recognition from leading analyst firms including Gartner, IDC, Technology Evaluation Centers and WhichPLM.

In addition to media and analyst relations, Ketner Group serves as NGC’s content marketing partner – writing white papers, bylined articles, case studies, feature articles and content for NGC’s web site.

Predictix

Predictive analytics, the cloud and Big Data are three of the hottest topics in technology, and Predictix brings all three of these together with forecasting, planning and replenishment solutions delivered on the cloud.  Since 2009 Ketner Group has taken the lead in PR and analyst relations for Predictix, as well as content creation, marketing communications planning, and execution. Ketner Group manages Predictix’s social media and online presence, and has been instrumental in helping the company develop webinars, white papers, thought leadership reports and more. Predictix is widely recognized by retail media and analysts as one of the foremost providers of cloud-based analytic solutions that are changing the landscape of retail technology.

Red Prairie

A leading provider of retail, workforce, warehouse, supply chain, inventory and transportation management software solutions, Red Prairie relies on Ketner Group for content development projects such as ebooks, white papers, blogs and research reports. Most recently, Ketner Group attended and reported on the results of a millennial focus group at the Fashion Institute of Design and Merchandising, sponsored by Red Prairie and hosted by RIS News. The report is featured on the Red Prairie corporate website and is currently used by Red Prairie for lead generation purposes.

Other content development projects include white papers on The Future of Commerce and the Social, Mobile, Local Shopper, in addition to an ebook on Optimizing Promotions and Loyalty.

SecureNet

When SecureNet Payment Systems decided to make its first big splash in the Austin technology market, they turned to Ketner Group – and the results were immediate. The KG team worked closely with the Austin American-Statesman on an exclusive story announcing SecureNet’s plans to open a major office that could bring 200 jobs to Austin. The story was also covered by the Austin Business Journal and a number of prominent publications in the retail and payments industries, and was quickly followed by other press announcements that have earned significant coverage for SecureNet.

Ketner Group is off to a fast start with SecureNet, working on bylined thought leadership articles and an aggressive media outreach program, combined with strategic marketing recommendations that are helping to build SecureNet’s profile in the Austin market and the industry as a whole.

Starmount

Mobile POS and mobile selling have changed the ways that consumers interact with stores, and Starmount’s mobile solutions have helped retailers such as Urban Outfitters, Anthropologie, Perry Ellis, REI and many others bring the power of enterprise mobile into their stores. Ketner Group manages Starmount’s media and analyst relations and has helped the company build brand awareness with key analysts, editors, and influencers as well as the retail community at large. The Ketner Group team’s expertise in retail and strategic recommendations have been key value-drivers throughout the working relationship. Starmount and its customers have consistently been recognized in business and retail media.