How Setting Relevant Geofences Can Increase Loyalty
November 26, 2012 | By Ketner Group
Mobile is a game changer. Retailers have been watching as customers walk into their stores, mobile phone in hand, in order to use their locations as showrooms, scanning barcodes for better deals on Amazon. Retailers must turn the tables and harness mobile phones to their benefit, instituting branded, rich apps that bring customers into their location on their terms, providing relevant, time-sensitive notifications with valuable information in order to drive in-store and in-app purchases.