Ketner Group Journey- The Beginning

October 4, 2011  | By Ketner Group

My name is Catherine Mitchell and I’m a senior public relations student at UT Austin. Knowing that graduation is slowly sneaking up on me in December, I decided that I needed more experience in the public relations Industry before I could truly know which path to choose when I graduate. This leads me to the beginning of my journey with Ketner Group!

I have held previous PR internships with outstanding companies, but still I longed for experience in an actual agency whose sole purpose was PR and marketing. I had been to quite a few interviews at other agencies, but when I walked through the door here at Ketner Group I instantly felt at ease. Everyone at the office was friendly and energetic. My interview didn’t feel like a formal “what are your strengths and weakness” type interview, but more of a two-way conversation where I felt comfortable to be myself and got to learn more about the people in the agency. Choosing the place I wanted to intern was a no-brainer!

Ketner Group deals mainly with B2B technology clients, which is definitely a different field of PR that I imagined myself working in. However, I have found that I really enjoy learning about different IT developments implemented by Ketner Group’s clients.

Merely seeing how a public relations professional spends his/her day at work has provided me
great insight into the field. The opportunity to sit in on conference calls and meetings with
clients has shown me how to build and maintain strong relationships with clients. I have learned through observation the importance of presenting knowledgeable council to the client while still maintaining a casual enough tone to keep the meeting friendly.  When I’m at the office I literally feel like a little sponge trying to absorb all the information I can!

Being surrounded by professionals who really love what they do has made interning at Ketner Group a really positive experience thus far. People really aren’t lying when they say the best way to learn is through experience. I now know that I enjoy working in a boutique agency where everyone is more than coworkers- they’re friends.