Battle of the Brands: Austin City Limits Music Festival 2016
October 10, 2016  |  By Mariana Fischbach

This month, Austin City Limits (ACL) music festival took over the city of Austin for two entire weeks, bringing with it a great variety of talented artists, a runway-like display of festival fashion and most of all, a vast array of brands looking to gain further consumer buy-in by being present and accounted for during the festival. Its not every day that Willie Nelson graces the stage just hours after Kendrick Lamar and Radiohead delivered their performances all on the Samsung stage, and it’s this last part, (the fact that it all happened on the Samsung stage) that highlights the…Read More

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Shop.org Retail’s Digital Summit: Seen and Heard From The Shop Floor
October 4, 2016  |  By Mariana Fischbach

Last week, the Ketner Group team arrived in Dallas at Shop.org Retail’s Digital Summit to talk shop with top ecommerce innovators, retailers and influencers about what lies ahead for the remainder of 2016 and the start of 2017. As anyone in the business can tell you, the summit is viewed as the kick-start to the holiday season, the opening ceremony if you will, to the busiest, yet most profitable time of year for retailers. During the months following the summit, retailers will look to put all of their technology implementations into play and verify which of their implementations are tough…Read More

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Austinite, Longhorn, and new Ketner Group Intern, Sara Shaw
September 29, 2016  |  By Ketner Group

This blog was provided by Ketner Group intern, Sara Shaw   My name is Sara Shaw and I am a senior Public Relations major in the Stan Richards School of Advertising and Public Relations at The University of Texas at Austin. I am also pursuing a minor in Spanish as well as a certificate in the Business Foundations Program. I grew up in Austin and, naturally, love it so much I decided to stay for school, which is easily the best decision I’ve ever made. I am the youngest of three children, so I have had my fair share of…Read More

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A #RetailRoundUp Featuring KG Clients in the News
September 20, 2016  |  By Ketner Group

As public relations professionals and people who just generally love our jobs—seriously, working for Ketner Group is amazing!—we are always thrilled to help our clients secure valuable media coverage to share with their teams and their customers. The past couple of months, we’ve been excited to hear what our clients have to say about a bunch of hot news items including Amazon Prime Day, back-to-school, Macy’s closings and Walmart purchasing Jet.com. Amazon’s Prime Day 2016 Amazon’s Prime Day 2016 was one for the books. The second annual global shopping event experienced an all time high in global merchandise sales. Amazon…Read More

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New Intern on the Block: Daniela Ramirez
September 20, 2016  |  By Ketner Group

This blog was provided by our intern, Daniela Ramirez. Hello everyone! I’m Daniela Ramirez and I’m one of the new Ketner Group interns, it’s nice to e-meet you! I am currently in my final year at The University of Texas at Austin studying public relations. It’s hard to believe that I am a senior (cue the nostalgia) and already in my last two semesters of undergrad. Looking back as a curious freshman, I wasn’t exactly sure what I wanted to do with public relations or the type of job I wanted to work in following graduation. Through previous internships and courses,…Read More

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Influencer Insights: Paula Rosenblum
September 16, 2016  |  By Ketner Group

A Ketner Q&A with Paula Rosenblum, Co-Founder and Managing Partner at RSR Research As we enter the start of the holiday shopping season, what technology trend(s) do you see most impacting the field? Cloud, obviously. But that’s not holiday season only…it’s a trend that’s moving around the industry. Oddly, it seems more vendor-driven than retailer-driven, but retailers do seem to be starting to embrace it. And price comparison shopping is only growing in power. What are your go-to resources for staying up to date on retail and hospitality trends? I subscribe to a ridiculous number of publications, both B2B and B2C….Read More

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Retail Season is Here and Shop.org is Around the Corner
September 13, 2016  |  By Adrienne Newcomb

Retail season has arrived. From now until spring, our calendars are filled with the hottest events and busiest days in retail. We jumped into the fray last month with back to school campaigns and returned from Labor Day to kick things into high gear with Shop.org prep. This year, Shop.org is Sept. 26-28 in Dallas, only a three-hour drive up I-35, and our team is excited to check out the show along with a number of events taking place throughout the show. Here’s our roundup of can’t miss Shop.org happenings: Retail Innovation Lounge Dallas Ketner Group is thrilled to serve as a…Read More

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What the Shift in Store Experiences Means for PR
September 8, 2016  |  By Kirsty Hughan

I was reading T Magazine the other day and fell head over heals for an article by Michael Rock, “When the Shop Looks a Lot Like Home.” I’m a woman for whom space and tangible experiences are of the utmost importance. So after reading Rock’s article, that discusses the trend of stores offering an experience that simulates your actual life, I was ready to book a trip to New York. If you’ve been reading about the trend for stores to offer experiences, you’ll be familiar with Rock’s examples. Want to buy a new shower? Try it out before you purchase at…Read More

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Don’t Forget to Vote for Your Favorite SXSW Panels!
August 30, 2016  |  By Catherine Seeds

OK kids, this is a BIG week! It’s the last week to vote for your favorite SXSW 2017 panels. In case you missed the memo or just need a friendly reminder, this Friday, September 2 is the last day for public voting and commenting for the panels you’d like to see as part of the 2017 programming. If you are having trouble deciding which panels to vote for, let your friends at Ketner Group help you out! This year, our clients at DynamicAction and Convey have thrown their hat in the ring to speak on some incredible retail and brand-focused…Read More

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It’s High Noon for Retail Loyalty
August 22, 2016  |  By Aidan Griffin

The old rules are broken. Look to the horizon as long as you want, there is no tough guy sheriff riding into town with his posse to restore law and order. Parking lots at major chain stores are turning into weed havens as they shutter their doors, from national department stores to niche retailers like Sports Authority. Others are searching for unique ways to increase their foot traffic and customer loyalty, putting car showrooms in clothing stores or bringing booze and bocce to a bookstore. Malls are asking startups to fill the same spaces they used to give away for…Read More

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