Not All Press Releases are Created Equal: Tips & Tricks for a Successful Press Release
November 30, 2017  |  By Mariana Fischbach

  In the world of public relations, the words “press release” are part of the daily vernacular in day-to-day communications. The bottom line is, everyone has a story to tell. Whether a company is launching a new product, issuing a breaking news alert, providing details on an upcoming event or highlighting the great work they’ve done, a press release is the best and most efficient way to deliver the news straight to the media and external audiences. However, not all press releases are created equal. For a press release to be truly successful, companies need to strategically think about the…Read More

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Black Friday Forecasts
November 20, 2017  |  By Ketner Group

This blog was written by our intern, Jenna Jordan For many Americans, Thanksgiving signals countless things: the beginning of the holiday season, spending time with family, reflecting on what you’re grateful for, or eating too much of your favorite homemade dishes. Sometimes it’s all of the above! But for more than 70% of Americans planning to holiday shop, Thanksgiving marks the “official” start of Black Friday. Even before the turkey-induced drowsiness wears off, many are already planning where to find the best discounts. This Black Friday however, discounts have already begun weeks in advance, both in brick-and-mortar stores and online….Read More

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From Monster Mash to Holiday Dash
November 2, 2017  |  By Greg Earl

If you’re like us at the Ketner Group, you were probably on edge throughout the entire month of October, constantly looking over your shoulder for frights, fears, ghouls, etc. The good news is that Halloween is now over, so we can relax and enjoy our trick-or-treating spoils, including candy corn, candy apples and nickels from the elderly woman around the corner. Yet, as the spookiest time of the year ends, the retail industry is approaching the scary unknown: the holiday season. The biggest shopping time of the year says a lot about the health of the industry. How is the…Read More

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Did Amazon Find the Key to Shoppers’ Happiness?
October 26, 2017  |  By Jeff Ketner

Leave it to Amazon to keep things interesting. Now, in addition to same-day delivery of just about anything, Amazon can walk your dog, clean your house, install and set up your new refrigerator, let selected neighbors in, leave your packages securely inside your home, and who knows what else. I’m talking, of course, about Amazon Key. Like everything else they do these days, Amazon’s announcement is big news for the retail industry. Available exclusively for Prime members, Amazon Key includes an in-home kit with a cloud-enabled indoor security camera and compatible smart lock for $249. According to an Amazon press…Read More

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Ketner Group is Seeking an Intern for Spring 2018 Semester
October 23, 2017  |  By Ketner Group

Ketner Group is currently seeking a proactive and diligent intern for the Spring 2018 Semester to support our team, with the possibility of being invited to stay on for the summer term. The paid internship would begin in January 2018 with a flexible schedule of 15-20 hours per week. The intern will have the opportunity to work alongside our fun-loving, collaborative group while gaining real-world agency experience supporting B2B clients. Qualifications: Must be entering or in their senior year of undergraduate studies Possess strong writing and communication skills Willingness to work independently in a fast-paced environment Organized and detail-oriented Previous…Read More

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A Twitter-Sized Recap of the 2017 PRSA International Conference
October 20, 2017  |  By Catherine Seeds

It’s been over a week since I returned from Boston, having attended the 2017 PRSA International Conference, and my mind is still blown – in a good way of course! After spending three days with my PR peers from all over the world in more than a dozen professional development sessions, I’ve come back energized, inspired and full of ideas! It’s been 18 years since I last attended the PRSA International Conference. I was a senior at Texas Tech University, president of my PRSSA chapter and ready to take on the world! (Funny story, that year the conference actually took…Read More

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Taking a Look Back at Shop.org 2017
October 9, 2017  |  By Adrienne Newcomb

At the end of Sept., Mariana and I ventured to the West Coast for Shop.org 2017: This is Digital in Los Angeles. We were excited to see what NRF had in store for the re-invigorated annual conference. Shop.org Gets a New Focus and a Fresh Look Until now, Shop.org’s focus had been squarely on eCommerce. This year, however, NRF shifted the event’s focus to include all things digital, bringing new vendors, perspectives and content into the limelight. Having attended last year’s Shop.org in Dallas, I can say that the show sure did look different! NRF refreshed the branding with brighter,…Read More

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INFLUENCER INSIGHTS: STEVE DENNIS
September 25, 2017  |  By Ketner Group

A Ketner Q&A with Steve Dennis, President of SageBerry Consulting What technology trend do you see most impacting the field? In the short-term, technologies that help create what I like to call a more “harmonious” experience will add the greatest value.  Brands need not only remove the friction of shopping cross-channels, but find a few things to do remarkably well.  Medium-term I look to artificial intelligence and machine learning to help retailers create smarter more personalized experiences. Longer-term, virtual reality has the potential to be transformative. How do you most like to stay up to date on trends? I read a…Read More

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The State of the Retail Workforce
September 22, 2017  |  By Greg Earl

It seems like clockwork that every few months, weeks or even days we see people panicking about robots taking over the world. Being one of the eye-grabbing headlines out there, many publications are very willing to suggest that entire industries will be destroyed by technology (or maybe millennials). This fear of change, along with talk of the so-called “Retail Apocalypse” (which was appropriately debunked on our blog last month), has left some questioning the future of the retail worker. However, there’s no need for associates to worry. The truth is that there’s still plenty of opportunity for them to thrive…Read More

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Client Spotlight: Austin-Based Shopgate Relies on PR To Tell Its Story the Right Way to the Right Channels
September 15, 2017  |  By Catherine Seeds

Ketner Group loves telling our clients’ stories – it’s what we (said in our best Ursula the Sea Witch voice) LIVVVVE for. Not only that, we always strive to develop client relationships that are based on complete trust sprinkled with a little bit of fun – a true partnership. Soon after the Ketner Group started working with Shopgate almost a year ago, the account team (which includes yours truly) knew right away this agency-client partnership was going to be a gem! In just over nine months, the Ketner Group account team and the amazing Shopgate marketing team have developed a…Read More

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