Marketing Communications
Many clients need help with company messaging and marketing strategies in addition to public relations activities. Ketner Group is experienced in effectively combining block and tackle public relations campaigns with marketing strategies, which include:
Collateral copy
- Tradeshow signage and collateral
- Client event signage and materials
- Corporate one pagers
- Company background presentations
Advertising copy and media placement
- Coordinate with publishers on advertising opportunities
- Make advertising recommendations based on our experience
- Create copy and concepts for advertisements
Website copy development
- Create copy from scratch or revamp from existing website
- Suggest layout and organization of website
- Draft white papers and case studies if not previously done
Client newsletters
- Manage newsletter schedule and production
- Create articles, posts and other copy
Lead generation support
- Research lead generating opportunities
- Make suggestions and formulate plans based on our experience
Email marketing and webinar programs
- Promotional email blasts for tradeshows or client/prospect communications
- Research and coordinate webinar programs
“Ketner Group delivers. We have worked together to develop a significant library of content marketing assets, from eBooks to infographics and webinars, and their efforts have directly resulted in increased awareness and have delivered effective lead nurturing results.”
Dave Bruno, RedPrairie