Case Study Example:Success in Integrated Marketing Communications: The #GhostEconomy Campaign: The $1.75 Trillion Retail Fire Fueled by Data Disconnects

In the fall of 2014, Ketner Group launched the Ghost Economy campaign with DynamicAction. With the goal to bring awareness to retail industry data disconnects and make the #GhostEconomy an industry-wide term, Ketner Group helped DynamicAction launch the fully integrated marketing communications Ghost Economy campaign with dedicated and consistent media relations efforts, constant content creation and intense attention to industry event presence. During the course of the campaign, Ketner Group secured numerous media wins totaling nearly 3 million impressions, consistent social media conversations on the Ghost Economy, and a collaborative research survey and report with IHL Group.

Featured Wins from the #GhostEconomy Campaign: