Case Study Example:Success in Media Relations and Strategy: Crafting a Compelling Story From a Bunch of Numbers

360pi, a pricing intelligence company, enables retailers and brand manufacturers to make on-the-fly pricing decisions based on real-time price data from all of their competitors. In 2013, 360pi hired Ketner Group to help them become the dominant voice in the relatively new marketplace of pricing intelligence. For the past two years, Ketner Group’s strategic media relations tactics have earned 360pi more than 50% share of voice among its competition each month by finding unique stories in their pricing data. In 2014 alone, Ketner Group secured more than 270 original articles and 50 top tier articles, far exceeding 360pi’s media relations goals.

Featured Media Articles Secured by Ketner Group Include: