Content is King When It Comes to Bylines
August 21, 2018  |  By Adrienne Newcomb

It’s no secret that Ketner Group Communications takes pride in our content development skills, and when it comes to bylines, we think we shine! While our name may not be on the final product, you can always tell when content is written by someone who understands an industry vs. someone who tried to throw together an article based on their narrow view of that industry. We’re not trying to brag, but we’re often told by editors and clients alike that we “get it.”* Despite the fact that we “get it,” bylined thought leadership content is not a familiar place for…Read More

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In Defense of the Supermarket
August 15, 2018  |  By Jenna Jordan

It’s expected that by 2022, 20% of all grocery sales will come from online shoppers. And with 70% of consumers purchasing some of their groceries on the web, I’m definitely in the minority, having never ordered groceries online myself. I’m not opposed to online shopping or curbside delivery. They’re great options for those with kids, those who have lost their patience dealing with always-full parking lots, or those without access to reliable transportation. We could all benefit from wider aisles and shorter checkout lines. Time is an important resource, and most of us feel like we don’t have enough of…Read More

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Four Things to Learn from Your First Year on the Job
August 7, 2018  |  By Stacy Lan

It’s hard to believe that I graduated from college and entered the working world more than a year ago. Starting your first job is a major turning point in life and can quite honestly be daunting. As a new graduate, there are a lot of things you discover that they just don’t teach in textbooks and the classroom. So, I’ve decided to compile a few pieces of advice I’ve gleaned this past year to help new graduates who are starting their first full-time job. Be Confident As a new professional, it’s easy to feel insecure about your work and ideas….Read More

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A New Mom’s Take on Amazon
July 30, 2018  |  By Amanda Reed

Almost two weeks have passed since Amazon’s most successful Prime Day yet, and between then and now, you’ve likely seen a good deal (no pun intended) of recaps. The purpose of writing this blog is not to provide another analysis of the retail event, but rather to share my Amazon perspective as a new mom. But before I jump in, here are some highlights from Prime Day: A record-setting 100 million products were sold for an estimated $4.2 billion. (Chain Store Age) Early website difficulties cost the retailer an estimated $72 million in potential sales. (Internet Retailer) Retail Leader breaks…Read More

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Greater Austin Business Awards – Here We Come!
July 25, 2018  |  By Ketner Group

This blog post has been provided by our intern, Meghan Farrell. We are thrilled to announce that Ketner Group Communications has been selected as a finalist for the Company Culture category of the Greater Austin Business Awards! The competition is designed to honor excellence in business and recognize companies and organizations in the Austin region for achievements, community contributions and milestones. The Greater Austin Business Awards is one of the largest award and networking events in Central Texas, bringing together about 1,000 business leaders, entrepreneurs, organizations, government officials and regional chambers. The culture at Ketner Group Communications is one of…Read More

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Retail Pop-Ups are Popping Off
July 20, 2018  |  By Greg Earl

Pop-ups are everywhere these days. What once started as an occasional, opportunistic trend has blown up to become an extremely POPular (nice one, Greg) industry worth billions of dollars that seemingly every brand and celebrity wants a piece of. Just within the past few weeks, some interesting pop-ups have been announced: Abercrombie & Fitchhas partnered with SBE Entertainment Group, a lifestyle hospitality company, for a series of co-branded events and pop-up shops at select SBE properties over the upcoming months. Nordstrom, as part of its [email protected] program, has teamed up with Casper Mattresses to launch its Sleep-In at Nordstrom collection until…Read More

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Get To Know Our New Account Coordinator: Mikaela Cannizzo
July 9, 2018  |  By Ketner Group

Hi everyone! My name is Mikaela Cannizzo and I’m a recent graduate of the University of Texas at Austin. I am excited to be starting my first full-time job as an account coordinator at Ketner Group! I was born in Los Angeles, but my childhood was split between Southern California and a suburb outside of Dallas. I moved to  Austin for college and decided to stick around. Although the variety of amazing restaurants and the beautiful hill country may have had something to do with that choice, my job opportunity with Ketner Group was the deciding factor. Writing captured my…Read More

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Influencer Insights: Caroline Farley
June 27, 2018  |  By Ketner Group

Caroline Farley is the Chief Growth Officer of Shoptalk and Grocery Shop.  KG: Why did Shoptalk decide to create a separate conference solely dedicated to the grocery space? Caroline: The grocery and CPG industry is facing a major shift into e-commerce as this space is the last retail sector to take the leap into online; today just 2-3% of grocery sales in the U.S. come from e-commerce, a small fraction compared to other retail categories. It was a natural next step for the team that built Shoptalk to launch an event creating a new framework and dialogue with a community of…Read More

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7-Step Guide to Starting Up a Social Media Program
June 26, 2018  |  By Stacy Lan

Social media is a key element of any marketing strategy, allowing brands to connect and engage with their audience and grow the business. Whether it’s used to generate leads, showcase new products, deliver better customer service, or manage reputation and brand image, businesses are taking advantage of the benefits of social media platforms to help generate online exposure. Over the years, we’ve helped clients increase the visibility and impact of their ongoing social media initiatives, but we’ve recently taken on an entirely new challenge: launching a social media program from scratch. Although creating a social media program can seem daunting…Read More

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This Year’s FIFA World Cup MVP is…. Technology
June 21, 2018  |  By Mariana Fischbach

As the summer heat continues to roll in, it’s the time of year that the majority of us run for the nearest pool or beach as the temperatures rise and schools let out, and the expected “out of office” messages begin to appear in your inbox on a daily basis. However, this year, the “OOO” messages may also be appearing for an additional reason, the FIFA World Cup. It’s that magical event that occurs every four years and brings a whopping 3.4B people around the world together to tune in and root for their favorite country. And while some of…Read More

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