COVID-19 Resources

for Communications Professionals

The marketing landscape has never changed so quickly. Virtually overnight, media relations pivoted to “all coronavirus, all the time.” Marketing budgets shifted, sales conversations changed and product marketing roadmaps were tossed to the wind.

The coronavirus’s impact on businesses worldwide will be long-lasting but you’re not in this alone. 

We will be continually adding to the resources below to ensure you have what need to create the right communications campaigns through the coronavirus pandemic. 

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Coronavirus Resources for Marketers

KG Blog

The Future of Journalism

The future of journalism will be defined by two parallel forces: algorithms and trust. Online media has been in constant evolution since print newspapers and periodicals first moved online. Industry innovation since then has mainly delivered new ways to cover and share news: podcasts; webinars; video; social media. But the non-stop battle for readers and…

KG Blog

The Emerging Role of Content Projects in a Coronavirus Economy

About two weeks into quarantine, once the length of coronavirus stay-at-home measures became truly apparent, I felt a pressing desire to reconnect with old colleagues and friends. It wasn’t just me. All at once, it felt like everyone was checking in each other people, working to gain insight into the true reality of the situation.…

KG Blog

Reopening Retail: What We’re Seeing

There’s only one topic that really matters in retail now: when and how to safely reopen retail so consumers can begin to shop and dine. The trick is to strike the right balance. As retailers and restaurants open up their brick and mortar locations and slowly enter into a new way of doing business, it’s…

KG Blog

CMOs and Media Relations: A Symbiotic Relationship

It’s quite possible that chief marketing officers (CMOs) have had to answer the following question countless times; “do we need a media relations program?”   Spoiler alert… the answer is yes! In addition to creating thought leadership and external awareness, a media relations strategy helps feed top of the funnel marketing initiatives. As well, a…

KG Blog

UK Guest Blog: Will retail really be different after the crisis?

As the Covid-19 pandemic continues to impact every aspect of life and the economy, our friend Chris Field, principal at UK-based FieldWorks Marketing, offers a look at some of the most influential trends that the crisis is accelerating, how retail will be affected by the crisis, and what the future of retail may look like…

KG Blog

The When and Why of Press Releases, and Considerations for Today’s Normal

When it comes to tracking relevant industry news as a PR pro, it’s important to read press releases in addition to what the media is already actively covering. By using an RSS feed (maybe that’s very 2000s of me), I receive the news from the source rather than reading it second hand in the media.…

KG Blog

How to Approach PR During the Pandemic

The media relations landscape has never changed so quickly. Virtually overnight, media relations has pivoted to “all coronavirus, all the time,” as editors and reporters work feverishly to understand the impact of a virus that has upended all of our lives. How can a PR agency communicate in a crisis like this? It can be…

KG Blog

Feel, Reflect, Create: How B2B Marketers Can Move Forward in Light of COVID-19

The world is changing more quickly and more dramatically than most of us have experienced in our lifetime. The coronavirus will fundamentally alter our lives. It is a lot to wrap your head around.  At the same time, most of us are antsy to identify ways we can move forward. We want to keep doing…

KG Blog

Coronavirus Puts the Focus Back on the Basics

Like nearly anyone offering a few words of reflection on the Coronavirus phenomenon, I’m far from an expert on the matter. I have tried for weeks to write this blog, and every two days the situation has changed so rapidly that I’ve had to essentially start over. While I can’t offer any advice on how…