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KG Blog

Trends Are Not Stories: How to Use PR Tactics to Capture Attention With Media

At a time when everyone is looking for the next big trend to latch on to, it can be hard to differentiate what makes a good news story vs. what is the next “flash in a pan” trend.  The reality is, trends are not on their own, stories. Good PR professionals know that the media…

Introducing Emilia Pashayeva: Our Newest Intern

Hi, everyone! I’m Emilia, and I’m excited to introduce myself as Ketner Group’s Retail Tech Marketing Intern! I’m also currently a third-year Economics Major with a minor in Journalism and Media here at UT Austin. Originally from Southern California, I didn’t think I’d find myself being a Longhorn, but now I can’t imagine it being…

Get to Know Our New Account Supervisor: Anne Webster

Growing up, I was fascinated with the investigative journalists I saw on TV and read about in books. I pictured myself chasing stories that would reveal injustices, uncover corruption and expose wrongdoing. A champion for the truth, I would don a well-tailored blazer, microphone in one hand, notebook filled with insights and hard-earned facts in…

How to Get the Most Out of Trade Show PR

Labor Day unofficially marks the end of vacation season and a return to normal schedules, after slowing down just a bit for the summer. For those of us in retail and technology, though, September is also a time to shift into a higher gear for some of the industry’s most important events. Groceryshop, NACS, P2PI…

Spatial Computing – The Next Big Thing in Retai?

In her latest audio blog, our president and CEO shares the latest trend in retail tech. Transcript of “Spatial Computing” audio blog: Hello! It’s been a minute since we’ve recorded one of our KG audio blogs, but I am glad to be back and excited you have joined me today! I’m Catherine Seeds, president and…

AI and Retail Tech PR: Three Things to Remember

It’s hard to believe that today’s AI revolution started only 18+ months ago. That’s when OpenAI publicly released ChatGPT, forever changing the technology landscape by fueling an exponential wave of technology innovation. We’ve seen firsthand the impact of AI in retail technology. NRF 2024 could easily have been rebranded “NRFAI,” as AI was everywhere and…

Introducing Lucy Benish: Our Newest Intern

Hello, everyone! My name is Lucy Benish, and I am so excited to join the Ketner Group team as a summer intern! I am originally from the Chicago suburbs, but I go to school at Belmont University in Nashville, Tennessee. I am majoring in Creative and Entertainment Industries. My major choice was inspired by my…

Introducing “The PR Agency Readiness Checklist” With Three Important Takeaways

As a PR agency that specializes in helping retail technology companies gain exposure in their areas of expertise and expand their share of market, we know what it takes to set our clients up for long-term success. The reality is that, when done right, a solid PR program can provide major value to tech companies.…

Want To Upgrade Your Content? Tips For Partnering With an Agency

Content, like blogs and whitepapers, is a valuable asset for you as a marketer for a B2B retail tech business. It can be used for sales meetings, prospect outreach, discoverability on search or social media, and more. Yet content can often fall to the back burner when other marketing deliverables take priority. That’s why many…

Why PR Meetings Should Be Part of Your Trade Show Strategy

Trade shows are one of the best opportunities for retail tech vendors to meet with clients and prospects face to face. Whether it’s an initial meeting or a chance to move a prospective client further along the sales pipeline, in-person meetings are invaluable. And since key events such as NRF, Shoptalk, FMI Midwinter and others…

Talking Retail Trends, Journalism and Children’s Books with Jamie Grill-Goodman

Well, this was a fun one, folks! I recently had the chance to visit with the talented Jamie Grill-Goodman, editor in chief of RIS News. As editor in chief, Jamie is among the ranks of amazing journalists and retail tech thought-leaders who previously held this post, such as Joe Skorupa and the late Dennis Eskow. She has…

Three Tips for Drafting a Press Release That Drives Demand

When a tech company has an exciting announcement to share, many turn to press releases without a second thought. After all, press releases are an effective way to share news, reach a wide variety of audiences and increase SEO. But the reality is, the impact of a press release can vary widely based on how…

Introducing Shay Edblom: Our Newest Intern

Hello, everyone! I’m Shay Edblom and I am currently in my last semester of college at The University of Texas at Austin. Hook ’em Horns! When deciding what to study in college, I followed my talent for writing into a public relations degree. Throughout my time at UT, I picked up a business minor and…

AI Upended the Retail Tech Landscape in 2023. What’s Ahead in 2024?

AI’s breakthrough year in 2023 was the retail technology equivalent of Taylor Swift’s Eras tour – a once-in-a-generation event that changes everything. If Swiftmania is the biggest musical sensation since The Beatles, then Generative AI is easily the most revolutionary technology since the iPhone. AI is quickly becoming a pervasive technology, dividing the timeline for…

Get To Know Matthew Boncosky, Ketner Group’s New Account Coordinator

Hello everyone! My name is Matthew Boncosky, and I’m the latest and greatest member to join the Ketner Group team full-time! It feels great being able to put that into words. If you already recognize my name, that’s because you might have read my first introduction on the KG blog when I began as an…

Getting the Inside Scoop With Dan Berthiaume, Retail Expert and Senior Editor of Technology

I think we can all agree that the retail tech industry is extremely lucky to have so many wonderful experts and content creators! You may recall that I recently sat down with our friend Barbara Thau to get her take on industry trends and tips for PR folks. For my next chat, I sat down…

A Frank Question: Are You REALLY Ready for PR?

As a PR professional with almost 25 years of experience creating and executing successful communications strategies for my clients, I do feel it is my duty to address a big elephant in the room. Some of you may just not be ready for PR. And that is ok!  As with anything in life, just because…

5 Things To Do Now To Prepare for NRF

I’m writing this blog during the hottest summer on record, and like you, I’m dreaming of cooler weather, football season, the holidays and…. ….NRF! The first email for NRF ’24 hit my inbox Aug. 8, and my first reaction was “whaaaat!?” But after 30+ years in retail tech PR, the timing makes sense. After all,…

Introducing Bernice Chen: Our Newest Intern

Hello, world! My name is Bernice Chen, and I’m a senior public relations student at The University of Texas at Austin. I’m excited to be starting my internship with Ketner Group! How it all began: landing on public relations I was born in Taiwan, one of the best places on the planet, but I’ve lived…

Talking Shop with Barbara Thau, Retail Influencer and Editorial Director of Features

In a fast-paced news world, journalists continue to rely on reputable and interesting story resources from PR professionals. That is why it is important to know and understand as much about the media we are working with as we can. Over the years, the Ketner Group team has been lucky to work with so many…

3 Reasons Why Speaking and Awards Should Be Part of Your PR Strategy

Texans love their H-E-B. The beloved grocer was recently named the Ultimate Texas Brand by Texas Monthly readers, who overwhelmingly crowned H-E-B the winner over 49 other iconic Texas brands including Dairy Queen, Whataburger, Buc-ee’s, Southwest Airlines (that holiday scheduling fiasco didn’t help) and many others. Why H-E-B? It all boils down to an incredible…

Get To Know Abby Nelson, Ketner Group’s Newest Account Coordinator

Hello readers! My name is Abby Nelson, and I am a brand new full-time member of Team Awesome.  Once upon a time, i.e. five months ago, I started my first ever, agency-side internship with Ketner Group. I remember feeling intimidated by the retail technology niche. I was trekking into an unknown world of artificial intelligence…

Domain Diaries: My Day With In-Store Technologies

In her latest audio blog, our president and CEO recaps some of the cool in-store technologies at the Domain shopping center in Austin, TX. Transcript of “Domain Diaries” audio blog: It’s times like this that I really love my job. In preparation for this audio blog, I recently spent some time cruising around the Domain, the…

Introducing Matthew Boncosky: Our Newest Intern

It’s been a little while since I’ve published a piece of writing under my name. By a little while I mean about six months, but those six months have been a welcome reprieve. That’s because for three and a half of the last four years, I was immersed in the hectic but rewarding world of…

Ketner Group Names Catherine Seeds CEO As Jeff Ketner Assumes the Role of Senior Advisor

A proven leader with more than 24 years of experience in B2B PR, Seeds will expand on the success Ketner built and continue the agency’s dedication to creating a rock-solid culture AUSTIN, Texas – May 2, 2023 – Ketner Group Communications, the leading public relations agency for retail technology companies, today announced it named Catherine…

My Interview With Barbara Walters

The death of legendary broadcast journalist Barbara Walters in December marked the passing of one of the most influential newscasters in television history. Walters shattered the glass ceiling of a male-dominated world and inspired other high-profile women broadcasters who followed in her footsteps. She became famous for her in-depth, prime-time interviews with seemingly all the…

Meet Our New Senior Account Executive: Katherine Bingham

Hi everyone, it’s Katherine. I’m ecstatic to be joining the team as a Senior Account Executive! My love of words (and how it got me here) I’ve always had an affinity for words. As a baby, I spoke in whole sentences before I could even stand on two feet. In elementary and middle school, I…

Celebrating Women’s History Month and Women Who Tell Our Stories

This year, the theme of Women’s History Month is “Celebrating Women Who Tell Our Stories.” As storytellers working for a PR agency and spending a lot of time telling stories, we find the theme particularly relevant and inspiring. Each year, Ketner Group’s DEI Committee selects a few, team-voted monthly observances to recognize. This year, Women’s…

Subscription Boxes – In or Out?

As I type this, the weather is a beautiful 83 degrees in Austin, TX. This means that I’m wearing one of my favorite Spring dresses from last year. It’s yellow with blue flowers, has the perfect size and cut of spaghetti straps, with an empire waist that “slims” me in all the right places. In…

How To Put the Relationship Back Into Public Relations

In my 30+ year career in public relations, I’ve spent a lot of time thinking about relationships. After all, “relations” is one of the two words we use to describe what we do every day. Trusted, long-term relationships between editors and PR professionals are at the heart of public relations excellence. It’s getting harder to…

Ketner Group Solidifies Its Communications Leadership in Retail Technology PR

The agency promotes Kirsty Goodlett to VP of marketing and announces key 2022 successes AUSTIN, Texas – Feb. 2, 2023 – Ketner Group Communications, the leading public relations agency for innovative retail technology companies, today announced key 2022 successes that solidify its leadership in retail technology PR.  Last year, Ketner Group launched the industry’s first-ever…

Meet Our Senior Content Specialist: Dan Ochwat

Dear readers, just as a note, while “senior” is in my title (and a bit in my knees and ankles), I’m far from the “get off my lawn” stage of my career; although, there has been so much change in retail over the years that I feel a bit senior, too. My name is Dan…

Introducing Abby Nelson: Our Newest Intern

Well, hello there! My name is Abby, and I am happy to report that I am Ketner Group’s Spring 2023 PR intern. I believe an introduction is in order. Here goes! What makes Abby, Abby? Here are the basics: I am a senior public relations major and business foundations minor at UT Austin, and I…

A Passion for Fashion Tech: Speaking with Jackie Trebilcock with the NY Fashion Tech Lab

I don’t know about y’all, but after spending months at home during COVID, I was thrilled to be back in “real clothes” and out of lounge wear. Fashion retailers were ready to have us back, too, and technology played a significant role in driving consumers back to their favorite brands.  In fact, according to McKinsey…

20 Years at Ketner Group! An Interview with Catherine Seeds

I’m usually not nervous about interviewing someone, but this blog post is a bit different. After all, it’s about my business partner and our agency president, Catherine Seeds, who celebrated her 20th anniversary at Ketner Group earlier this month. This agency absolutely wouldn’t be the same without her. Catherine dares to dream big, she’s fiercely…

My Three Favorite Quotes From The SKU Retail Brew Summit 2022

I joined Ketner Group as an intern in early 2020. And as you can imagine with that start date, I haven’t had many opportunities to attend in-person retail conferences. So, when my team mentioned the possibility of having me attend the 2022 SKU Retail Brew Summit, I jumped at the opportunity! I couldn’t wait to…

Ensuring Everyone Has a Voice in Communications: Creating a DEI Committee

Many of us can remember the social unrest that occurred in May and June 2020. George Floyd’s murder not only initiated immense public response, but many businesses made statements against racism and injustice. Another result of this societal awakening was companies began looking inward to support diversity, equity and inclusion – including yours truly. With…

Ketner Group Communications Earns 2023 PRNEWS Agency Elite Top 100 Honors

AUSTIN, Texas – Oct. 12, 2022 – Ketner Group Communications, the leading public relations agency for innovative retail technology companies, today announced that PRNEWS has included the agency in its 2023 Agency Elite Top 100. Each year, the editorial roster serves as a comprehensive guide highlighting the most innovative public relations and communications firms in…

How To Measure the Success of Your Communications Strategy

We’re excited to share that our eBook, the Retail Tech PR Handbook, is out now! The handbook dives into several aspects of what makes a PR campaign successful, and a key component is measurement. Since measuring the success of your communications plans is as important as the plan itself, we’ve included highlights from the chapter…

Announcing the Retail Tech PR Handbook: 3 Key Takeaways

Retail technology is evolving at at an increasingly rapid pace, and that’s good news for retail tech companies. According to IHL Research, this acceleration creates a once-in-a-lifetime opportunity for technology companies, as retailers embrace new solutions. Now is the time for retail tech executives to seize the day and capture attention through strategic PR and…

Meet Naomi Osuji: Our Newest NYC Intern

Hi everyone! My name is Naomi Osuji and I’m so glad to join the Ketner Group team as an intern. I graduated with a bachelor’s degree in media studies with a specialization in radio and television production from Mercy College in 2016. I am currently obtaining my master’s degree at Pace University in arts and…

Give PR a Seat at the Executive Table, Now and Always

It’s been a long, hot summer—and an uncertain one for marketers who are grappling with the impact of an inflationary economy and fears of a possible recession. Companies are scrutinizing marketing budgets more closely, and CMOs are increasingly being asked to justify their spend. Faced with conflicting data, disappointing earnings report and negative economic news,…

Get to Know Our New Account Supervisor: Isabel Vargas Jaros

Hi Everyone! My name is Isabel Vargas Jaros and I am excited to join Ketner Group as an account supervisor! Why I went into public relations Having always enjoyed reading and writing, I knew I wanted to work in an industry that would allow me to story tell daily. That led me to majoring in…

Retail Sustainability Is So Hot Right Now

Sustainability has been a huge topic in retail for more than five years now. But the trend keeps on evolving, a reality Catherine Seeds explores in her latest video. Listen to her thoughts in our latest video, or read the transcript below to learn more! Catherine Seeds presents: retail sustainability Hi y’all! I’m Catherine Seeds,…

Meet Our New Assistant Account Executive: Maya Halabi

Hi there! I’m Maya Halabi and I’m super excited to join Ketner Group as the newest assistant account executive. Storytelling and writing had always been at the core of my college experiences and one of my greatest passions. Through a myriad of writing internships and positions, I learned about my love for connecting with others…

From Electric Cars to Customer Journeys: Talking Retail with IHL’s Jerry Sheldon

Electric cars have the potential to impact nearly every retail vertical.

Meet Susan Nam: Our Newest Austin Intern

Hi! My name is Susan Nam and I have the privilege of being Ketner Group’s newest intern for the summer, based in Austin. I’ll graduate from the University of Texas at Austin this summer with a degree in public relations as well as communication and leadership. Sounds like three majors, but thankfully it’s only two. …

Direct-to-Avatar (D2A): Retailers, Are You Ready for It?

According to our president Catherine Seeds, one of the best parts of her job is learning “the next big thing” happening within the retail industry. Her latest video discusses the latest trend: Direct-to-Avatar. Prefer to read a transcript of her video? We’ve included one below! Catherine Seeds presents: Direct-to-Avatar The best part of my job…

A Day in the Life of a Senior Account Executive: Working Remotely

It’s hard to believe that it’s almost been five years since I joined Ketner Group! I’ve grown a lot during my time here — from a new graduate entering the world of PR to a senior account executive embracing the fun and exciting challenges the industry brings. A lot has changed in my personal life…

Deep in the Heart of Retail: Ketner Group’s New Home

Moving into a new home is a lot of work—boxes to pack, movers to coordinate, juggling a seemingly endless array of details. However, it’s also a cause for celebration, full of excitement and new possibilities. That’s certainly the case at Ketner Group these days. We moved to a new office in Austin last month, and…

A Day in the Life of an Account Executive (aka PR Power Ranger)

A day in the life of a PR professional is, by nature, unpredictable. And that’s what I love most about being an account executive (AE) at Ketner Group. Every day is a new day. The news cycle is fluid and every client need is different. So while it’s tough to pinpoint a concrete 9-5 experience,…

Dishing With My Daughter: Interviewing “Gen Z” About Shopping Habits

Today we are digging into a topic that I find incredibly interesting – Generation Z and their shopping habits. Gen Z, the group of 72 million youngsters born between 1997 and 2012, can’t remember a time before the internet and widespread digital technology. According to McKinsey, Gen Z has a greater interest in human rights, race and ethnicity…

Meet Our New Content Specialist: Andre Lenartowicz

Hello! I’m Andre Lenartowicz and I’m thrilled to join Ketner Group (i.e.: Team Awesome) as a content specialist. One thing I get asked a lot is why I chose to write for a living. It’s a bit of a long story so I think the best way to introduce myself is to explain that journey.…

A Day in the Life of an AAE: From Bagels to Broadway

When you ask a PR professional about what they do on a daily basis you almost always get the same frustrating answer, “no two days are ever the same in PR!” At least, that’s what I always heard when I was in college and trying to get a sense of my future in the industry.…

Landing the Pitch: Five Tips for Media Pitching In 2022

In some ways, the core of the pitch has remained the same, in other ways, the nature of the media pitch has drastically changed. To continue to succeed in today’s media landscape, we’ve put together key tips for media pitching in 2022.

Get to Know Elizabeth Wiltshire: The Spring 2022 NYC Intern

Hello everyone! My name is Elizabeth Wiltshire and I’m a senior media studies student at Fordham University in New York City. I was born in New Jersey but spent most of my time growing up in a suburb about 30 minutes south of Boston. When I’m not on my campus in the Bronx, I split…

Ketner Group Communications Highlights 20% Revenue Growth in 2021, Emphasizes Focus on Retail Technology

AUSTIN and NEW YORK CITY – Feb. 3, 2022 – Ketner Group Communications, the leading public relations agency for innovative retail technology companies, today announced significant growth in 2021, culminating in 20% year-over-year revenue growth for the agency, the creation of a net-new leadership role and multiple industry recognitions throughout 2021. Ketner Group’s momentum this…

NRF Wasn’t the Same This Year, But the Show Goes On for Retail Tech Companies

Our CEO and founder Jeff Ketner started going to NRF about twenty years ago. It’s always been the event for building relationships in the retail tech industry. But this year, like last year, was different. His latest video discusses the shift in the landscape and how tech companies can respond. Prefer to read than watch…

Why to Hire a Retail Tech PR Agency

When speaking with prospects and new clients in the retail technology industry who have previously worked with a PR agency, we regularly hear that the agency didn’t understand what they did. Often the agency either specialized in B2B technology or in retail, but not both. This is why it’s important to specifically find a retail…

Why Retailers Must Create a Great Associate Experience—and How We Can All Help

As I write this, the retail industry is in the home stretch of the holiday shopping season, and the news is enough to make even the Grinch smile. Retail sales are on track to rise between 8.5 and 10.5 percent this holiday—the largest growth rate on record. Shoppers returned to stores in droves this season,…

Top Four Ways for Building a Long-Term Relationship With a Reporter

Our president Catherine Seeds has worked in public relations for many years and one of her favorite parts of the job is building long-term relationships with reporters. Those looking to build their own long-term relationships should check out her latest audio clip, which shares top tips for media relations. Can’t catch the video or prefer…

“It Feels Like Stealing!”: A First-Hand Experience at Amazon Go

As someone who never considered herself a “tech nerd” before joining Ketner Group, I would not have predicted that I’d be be jumping at the chance to try out new store technology. But after nearly two years of talking about all things e-commerce, personalization, omnichannel retail, etc. and hearing our clients describe their impressive innovations…

From Good to Great: 4 Quick Tips for Writing Superb Byline Articles

Without a doubt, byline articles are one of the best tools for establishing thought leadership in your industry.  You get the benefit of having an external source, usually a trade publication, validate your expertise by providing you a platform in the first place. And you get roughly 500 words to establish your prowess on a…

Meet Jenna Gibson, Our New Assistant Account Executive

Hi! My name is Jenna Gibson, and I’m so excited to be joining the Ketner Group team as an assistant account executive. Growing up, I knew that no matter what job I would have, I wanted to do at least one thing: write. When I was little, I wanted to be an author or a…

Get To Know Our New Account Executive: Stacee Collins

Howdy, I’m Stacee Collins! I’m thrilled to be joining the Ketner Group team as the newest account executive. I come from an agency background, and am so excited to dive deeper into the world of retail tech. But when I was a freshman in college, I had no idea PR would become my career path. …

Parenthood at Ketner Group: Creating an Inclusive Environment for Working Parents

I’m just going to say it, being a working parent is not always easy. No matter what age our kids are, the juggling act that we as full-time working moms and dads perform is not for the faint of heart. We must figure out how to coordinate and balance countless doctor appointments, dance practices, baseball…

Retail’s Big Opportunity Is Grocery Tech: How Communications Can Support Market Leadership

Grocery continues to be the healthiest, most rapidly changing segment in retail today. Grocery and essential retailing were the bright spots in retail during COVID-19, and that trend is continuing.  The most dramatic shift, of course, has been the surge in online shopping. Research from our client Mercatus and Incisiv found that online grocery sales will reach…

From College to Ketner: Rob Fallen, NYC Intern

Hi Everyone! My name is Rob Fallen, and I am the new NYC Intern… coming at you remote from my childhood bedroom. I’m a Senior at Marist College in Poughkeepsie, NY, but I grew up just outside of NYC! I’m an honors communication major with a double concentration in advertising and public relations with double…

Get To Know Jenny Bradford, Our New Assistant Account Executive

Hello! My name is Jenny Bradford, and I am the newest full-time team member at Ketner Group! So much has changed in our world since I wrote my intern intro blog at the beginning of 2020, but I am thrilled to still be with KG and taking on my new role as an assistant account…

B2B Analyst Relations: The Secret Sauce to Your Communications Program

For some B2B organizations, the risk of becoming an echo chamber when it comes to company strategy is real. This month, during our webinar on analyst relations, we discussed how analysts can provide third-party feedback to help companies create a solid communications plan. Our host Catherine Seeds was joined by Patty McDonald, global solution marketing…

Three Media Relations Lessons From This Past Year: Personalize, Differentiate and Foster

We’re more than a year into the pandemic and the media relations landscape has evolved with the changing times. When COVID-19 outbreaks spiked in the U.S. in March 2020, most newsrooms went into full crisis mode. The stories that the media were interested in covering prior to the pandemic shifted almost overnight. Journalists immediately pivoted…

Birdzi + Ketner Group: How a Press Release Generated Leads

We’ve been lucky to work with our client Birdzi on and off for more than five years. Most recently, in the fall of last year, we kicked off a monthly PR engagement to help them increase brand awareness and build on our previous media relations successes. So far, one of our most successful campaigns was…

Ketner Group Communications Recognized as a Top Place to Work by Ragan

AUSTIN, Texas, – April 14, 2021 – Ketner Group Communications, a public relations, marketing and communications firm for innovative technology companies, today announced it has been recognized as one of Ragan’s Top Places to Work: Class of 2021. Ragan Communications, publisher of the influential Ragan Report, is the leading publisher and resource for PR and…

Analyst Relations 201: Briefings and Beyond

Earlier this year, Kirsty laid out the basics of analyst relations for B2B tech companies. Today, we’re going to pick up where she left off and look at Analyst Relations 201. Analyst briefing basics The first part of Analyst Relations 201 is the briefing itself. In her blog, Kirsty walked readers through when and why…

How to Create B2B Content That Puts Netflix to Shame

In our latest KG Connects webinar, we were lucky to have our friend Alicia Esposito join us to discuss how to create great B2B content marketing campaigns. B2B content has always been a key part of building thought leadership, engagement and even leads. Over the past few years, it has become even more important, but…

Ketner Group Communications Named to the 2021 Inc. 5000 Regionals Texas List

AUSTIN, Texas, – Mar. 17, 2021 – Ketner Group Communications, a public relations, marketing and communications firm for innovative technology companies, today announced it has been named to the 2021 Inc. 5000 Regionals Texas list. The Inc. 5000 Regionals: Texas recognizes the fastest-growing companies in the state of Texas and is an extension of the…

Six Ways Media Relations Can Help Your Startup

Ketner Group has worked with dozens of B2B technology startups, and we often see familiar patterns in how they approach PR and media relations. Startups naturally spend their first few years building their technology and team and ensuring the success of early customers. However, as a company wins significant customers, receives additional funding or begins…

Analyst Relations 101: How B2B Tech Companies Benefit From Analyst Briefings

When we ask b2b technology companies about their approach to analyst relations, their replies are all over the map. Some companies have a deep well of opinions alongside an advanced strategy, long history and serious investment. Others haven’t even dipped their toe in the water. No matter the existing approach, the good news is that…

Answering the Age-Old Question: How Does PR Drive Leads

A Ketner Group Communications client case study “How does earned media coverage correlate to sales and help drive leads?” It’s the age-old question in the PR world and one that will undoubtedly come up during the lifetime of any agency-to-client relationship. This question has not been an easy one to answer since the inception of…

How Marketers Can Be Stewards To the Future

For the first KG Connects of the year, we were delighted to have Tameka Vasquez — strategist, educator and futurist — join Catherine Seeds to discuss the importance of being what Tameka calls, “stewards to the future.” In her day job, Tameka serves as a global marketing leader at Genpact. She also just recently jumped…

30 Year Anniversary Video: A Picture is Worth…Countless Words and Memories

When we began planning our 30-year anniversary campaign we knew early on that  we wanted to do something really special to celebrate digitally since we would not able to host a big, in-person soirée. Of course, we wanted to incorporate all the elements of a good PR and marketing campaign, but it was equally important…

30 Years Young: Ketner Group Celebrates Our 30th Anniversary

Ketner Group celebrates an honest-to-goodness milestone this month: our 30th anniversary. Has it really been that long? As one of my favorite clients said, “how is that possible when Jeff is only 29 years old?” (Hint: if you tell me something like this, you, too, can be one of my favorite clients.) Weathering it all:…

Ketner Group Communications Celebrates 30 Years as a B2B PR Agency

AUSTIN, Texas, – Jan. 26, 2021 – Ketner Group Communications, a public relations, marketing and communications firm for innovative technology companies, today announced the firm’s 30th anniversary. Serving clients throughout the U.S., Canada and the U.K., Ketner Group has established itself as a trusted partner to clients ranging from publicly traded companies to high-growth startups.…

Lessons Learned and Memories Made: 30 Year Anniversary Q&A

It’s been 30 years since Jeff Ketner founded Ketner Group Communications, and it’s been an absolutely incredible – and sometimes wild – journey. To help us celebrate, Jeff and I kicked back for a stroll down memory lane. Check out the full video below or read our summary to learn more about some of the…

The Future of Work: Shifting All the Paradigms

Last week, we were excited to host our first-ever panel discussion on KG Connects! Moderated by Ketner Group president, Catherine Seeds, our panel chatted about the future of work and included: Daniel Oppong, founder of OhanaHealth; Carolyn Birsky, founder of Compass Maven; and Sterling Hawkins, internationally recognized thought leader who focuses on the #NoMatterWhat approach.…

Grocery’s Great Digital Revolution Through COVID-19

In November, we had the pleasure of being joined by Gary Hawkins, founder and CEO of the Center for Advancing Retail Technology (CART), on KG Connects. Hosted by Ketner Group CEO, Jeff Ketner, Gary walked listeners through what the digital evolution of grocery means for retailers and shoppers alike. CART connects retail to new innovative…

Ketner Group NYC Is Alive and Well

As I write this, the U.S. is on edge. But we’ve come to know this feeling well in 2020. Fortunately, Americans are resilient and New Yorkers have always set an example for the rest of the nation when it comes to endurance. Given I’ve lived in NYC for less than two years, I wouldn’t say…

Music City Update: 2020 Delivers Joy if Not Expectations

I can’t imagine a single person who would say they thought 2020 turned out like they expected. I certainly can’t. After launching our Nashville office last August, we had big plans for this year. While it hasn’t turned out like we expected, I am grateful to say that the year has provided joy nonetheless. I’m…

We Were Remote, Before Remote Was Cool

When it came to the topic of remote work and how Ketner Group has addressed it over the years – I immediately thought of the 1981 hit country song, “I Was Country, When Country Wasn’t Cool,” sung by Barbara Mandrell. In it, Mrs. Mandrell talks about how she listened to music from the Grand Ole…

A Peek Inside The New York Fashion Tech Lab

In our latest KG Connects webinar series, we heard from Jackie Trebilcock firsthand about the work that the New York Fashion Tech Lab (NYFTLab) is doing to empower women-led fashion-tech and retail-tech companies. Jackie is the managing director of NYFTLab and boasts over 15 years of experience in fashion, technology and business development. She has…

Spooky and Uncertain Times: Halloween 2020

When you rest your heavy October eyes, what do you see? Smiling jack o’ lanterns? Casper the Friendly Ghost? Bowls of delicious candy? If so, consider yourself lucky…. Those of us at the Ketner Group have been disturbed by an image of pure terror as we’ve slipped into our slumbers… skeletons filled with spiderwebs, ghouls,…

The Art of Inclusive Communication

This month for our KG Connects webinar series, we dove headfirst into the power that communication holds in helping businesses become more diverse and inclusive with Kia Jarmon. Kia is an entrepreneurial solutionist who intersects communication, culture, crisis, and community, most specifically through her leadership with MEPR Agency – a boutique communications and community engagement agency…

Austin Startup Week: Planning for Startups, Take Two

This year, Ketner Group Communications is thrilled to participate in two Austin Startup Week panels! For the first year, Austin Startup Week will occur digitally and we couldn’t be more excited to participate after the fun we’ve had in previous years. Just last year Catherine Seeds was part of the panel, Differentiate or Die: How…

Retail’s Big Show Has Gone Digital: What Should Tech Vendors Do Now?

NRF, the National Retail Federation’s annual expo, has always lived up to its nickname of “Retail’s Big Show.” For the past 20+ years, Ketner Group has braved New York’s frigid January weather to help our clients make the most of retail’s signature event. That’s ancient history now, of course, for NRF and every other industry…

“Retail Re-Emergence” in a Post-COVID World

For the August 2020 edition of our KG Connects webinar series, we hosted internationally known retail experts Manolo Almagro and Ben Gauthier from Q Division. They are experts in commerce and technology, working with startups and brands worldwide to promote and deploy emerging retail tech and take advantage of key trends. They joined us for…

Ketner Group Communications Named to 2020 PRNEWS Agency Elite Top 100 List

AUSTIN, Texas – Sept. 1, 2020 – Ketner Group Communications, a public relations, marketing and communications firm helping innovators establish market leadership, today announced it has been named to the 2020 PRNEWS PR Agency Top 100 list. The list highlights the top communications, marketing, and digital agencies serving the U.S. as a resource for those in…

Retail Evolution 2020: Pandemic Edition

Like much of the U.S., non-essential retailers closed their doors in mid-March. The whispers returned and eventually reached a crescendo, “The ‘Retail Apocalypse’ has arrived!” We’ve said it before and I’ll say it again, the ‘Retail Apocalypse’ is not here. One more time for the cheap seats in the back (remember those?), THE ‘RETAIL APOCALYPSE’…

Back to Where We Started in Nashville: Ketner Group Participates in This Year’s 36|86 Festival

I love anniversaries. It gives one the opportunity to look back at where you’ve been, what you’ve gone through and all the good things that lay ahead. This time last year, Kirsty Goodlett, our director of Nashville, and I, were putting the final touches on our soon to be Nashville launch. Our anniversary “week” in…

How to Create an Awesome B2B Podcast

90 million Americans regularly consume podcasts. And B2B podcasts are an increasingly key part of that. Listeners tend to be educated, affluent and loyal – the exact audience most B2B brands want to reach. That’s why we were fascinated to talk with Clark Buckner, co-founder and partner of podcast consulting agency Relationary Marketing, for our…

How to Adapt Long-Form Content Into a Wealth of Resources

Your time is limited. There’s no need to put extra hours into projects when simple tactics can help you get more done. It’s the dream right?  When it comes to content, this dream is easy to turn into reality. By creating one long-form piece of content–whether an eBook, whitepaper or research report–, you give yourself…

The Future of B2B Media

The future of B2B media is a topic worthy of a book. It’s a huge industry with a lot of moving parts, but there are a few trends that stand out to me as defining the future of the industry more strongly than any others. In general, beyond just B2B, the most successful media companies…

2020 PR Planning, Take Two: What to Do Now

2020 PR planning was derailed for many companies far too early this year. The global pandemic forced companies to scrap carefully laid business and marketing plans and adjust at lightning speed to constantly changing conditions. We’re now at the mid-point of 2020, and the question is: what comes next for marketers? Despite the ravages of…

The Media Training Playbook

Every organization needs to make big decisions about their media relations approach. You must determine who within your organization will own the program and identify the conversations you want to lead. Once you’ve done this, you need to ensure your spokespeople are media trained and ready to take an interview on short notice. Building muscle…

The Five Steps to a Great Product or Business Launch

Unless you’re Amazon, a new product or business idea probably doesn’t start with a press release. And it probably shouldn’t. When it comes to a product or business launch or announcing the business itself, a more methodological approach is more likely to ensure that the offering and messaging are solid and ready for market. With…

Sensory Marketing: A Retailer’s Friend or Foe?

It’s a no brainer that emotions influence buying behavior. Advertisers use tactics daily to grab our attention and drive brand awareness. Similarly, our five senses can also be used to influence our behavior, whether it’s through the attractive color of a sweater or the smells in a candle store. But there’s one sense that online…

Broadcast Media Relations During COVID-19

Note: We published this blog post in preparation for Justin Goldstein’s webinar on broadcasting. Since publishing, the webinar is live, and you can catch it on demand! Broadcast media is booming as the Coronavirus pandemic restrictions only begin to loosen and everyone searches for sources that can provide reliable and timely information. Consider, recent findings…

How to Use Radical Candor to Achieve Business Goals

On the last Friday of May, we hosted the first edition of our ongoing webinar series KG Connects, “How to Encourage Better Choices in Your Team.” Van Tucker, COO of LaunchTN, joined us to discuss how business cultures founded on trust and radical candor are far better at achieving business goals. She provided guidance on…

How to Launch a Media Relations Program: SoGal Webinar Recap

This past month, Ketner Group president Catherine Seeds and I had the pleasure of hosting a media relations strategy webinar with SoGal, a global platform for the education and empowerment of diverse entrepreneurs and investors. During this webinar, we provided attendees with key tactics and strategies to consider as they look to launch a media…

The Future of Journalism

The future of journalism will be defined by two parallel forces: algorithms and trust. Online media has been in constant evolution since print newspapers and periodicals first moved online. Industry innovation since then has mainly delivered new ways to cover and share news: podcasts; webinars; video; social media. But the non-stop battle for readers and…

The Emerging Role of Content Projects in a Coronavirus Economy

About two weeks into quarantine, once the length of coronavirus stay-at-home measures became truly apparent, I felt a pressing desire to reconnect with old colleagues and friends. It wasn’t just me. All at once, it felt like everyone was checking in each other people, working to gain insight into the true reality of the situation.…

How to Create a Research Survey Press Release That Gets Results

As part of our new webinar series, KG Connects, we recently invited Jeffrey Henning and Tony Cheevers of Researchscape to give attendees an overview of the types of PR surveys and custom research they have been working on during the COVID-19 crisis, as well as their best practices for conducting newsworthy surveys. As PR practitioners,…

Reopening Retail: What We’re Seeing

There’s only one topic that really matters in retail now: when and how to safely reopen retail so consumers can begin to shop and dine. The trick is to strike the right balance. As retailers and restaurants open up their brick and mortar locations and slowly enter into a new way of doing business, it’s…

CMOs and Media Relations: A Symbiotic Relationship

It’s quite possible that chief marketing officers (CMOs) have had to answer the following question countless times; “do we need a media relations program?”   Spoiler alert… the answer is yes! In addition to creating thought leadership and external awareness, a media relations strategy helps feed top of the funnel marketing initiatives. As well, a…

UK Guest Blog: Will retail really be different after the crisis?

As the Covid-19 pandemic continues to impact every aspect of life and the economy, our friend Chris Field, principal at UK-based FieldWorks Marketing, offers a look at some of the most influential trends that the crisis is accelerating, how retail will be affected by the crisis, and what the future of retail may look like…

The When and Why of Press Releases, and Considerations for Today’s Normal

When it comes to tracking relevant industry news as a PR pro, it’s important to read press releases in addition to what the media is already actively covering. By using an RSS feed (maybe that’s very 2000s of me), I receive the news from the source rather than reading it second hand in the media.…

How to Approach PR During the Pandemic

The media relations landscape has never changed so quickly. Virtually overnight, media relations has pivoted to “all coronavirus, all the time,” as editors and reporters work feverishly to understand the impact of a virus that has upended all of our lives. How can a PR agency communicate in a crisis like this? It can be…

Feel, Reflect, Create: How B2B Marketers Can Move Forward in Light of COVID-19

The world is changing more quickly and more dramatically than most of us have experienced in our lifetime. The coronavirus will fundamentally alter our lives. It is a lot to wrap your head around.  At the same time, most of us are antsy to identify ways we can move forward. We want to keep doing…

Coronavirus Puts the Focus Back on the Basics

Like nearly anyone offering a few words of reflection on the Coronavirus phenomenon, I’m far from an expert on the matter. I have tried for weeks to write this blog, and every two days the situation has changed so rapidly that I’ve had to essentially start over. While I can’t offer any advice on how…

Media Interviews: Best Practices for Spokespeople

If your company has ramped up its public relations and marketing program, chances are, your company has been asked to take media interviews. Whether this is the spokesperson’s first time or their 100th time to take a media interview, their ability to successfully drive the interview is critical to achieving the desired coverage. When it…

How to Build a Great Retail Tech PR Program

Done right, a great retail tech PR program can have as strong an impact on a vendor’s success as their solutions have for the retailers they serve. As retailers look to innovate alongside Amazon and avoid being next years’ Sears, they’re turning to emergent technologies such as AI, machine learning, robotics, machine vision, and IoT.…

Jenny Bradford: The First NYC Intern

Hello! My name is Jenny Bradford and I am the new FIRST intern in the NYC office. I am currently a junior at Marist College, a mid-size college in Poughkeepsie, NY. I am majoring in communications with concentrations in public relations and advertising and minoring in business administration. This semester, I am participating in a…

Anthony Czelusniak Joins Ketner Group

Hey all, I’m Anthony Czelusniak (SUH-lose-knee-ack), Ketner Group’s first Nashville intern. While I’m a journalist at heart, public relations enthralled me the moment I stepped into my first PR course. I’m a senior majoring in journalism with a concentration in public relations at Middle Tennessee State University. I’ve also found myself involved in experiences outside…

What to Do After NRF: Post-Tradeshow PR, Marketing and Lead Nurturing

Ah, tradeshows! Those giant beasts that take over our lives for at least six months, if not longer. We know B2B tradeshows are often a major line-item in a company’s yearly budget, and as such, should be treated with care. We often see a lot of time and focus on the first two, but it’s…

Get to Know Our New Account Executive: Keturah Harris

Hello! My name is Keturah Harris. I’m an Account Executive by day, amateur music critic by night. I am the second full-time Nashville employee, and I am more than thrilled! Whether it is a binge-worthy Netflix series or a decade-defining album (ex: Beyoncé’s self-titled album), I have always enjoyed captivating writing and storytelling. This passion…

Ketner Group Earns Top Honors at the Prestigious MarCom Awards

Ketner Group made headlines last month being named one of Austin Inno’s 2019 50 on Fire, but the fun didn’t stop there. This week Ketner Group Communications left a Platinum Award Winner at the prestigious MarCom Awards for our work with Adlucent on their whitepaper, “Getting the Most out of Amazon Prime Day 2019.” About…

Catherine Seeds Named President of Ketner Group Communications

Seeds’ promotion strengthens Ketner Group’s leadership team and positions firm for future growth; agency founder Jeff Ketner assumes role of CEO AUSTIN, TX. – Nov. 5, 2019 – Ketner Group Communications, a public relations and marketing firm serving clients in the U.S., Canada and the U.K, today announced that Catherine Seeds has been named president.…

Halloween Retail Is Expecting Another Graveyard Smash This Year

Do you feel that chill in the air? Have you felt uneasy, constantly looking over your shoulder feeling a presence that just might be outright supernatural? You’re not the only one – at Ketner Group, we too feel the increased paranormal retail activity that comes along with the spookiest day of the year. As such,…

Influencer Insights: Yolanda James

Yolanda James recently joined the Nashville Health Care Council where she serves as the director of the Fellows initiative and content strategy.  In addition to managing Fellows, James plays a key role in strategy development and works with staff in program planning, addressing subject content and speaker selection. Before joining the Council, James was the director of public relations…

Influencer Marketing: How We Got Here and Where We’re Going

Influencer marketing is a relatively new phenomenon. Even though this trend only recently burst onto the scene, it has taken over the industry. Successful influencer marketing today is completely different from when it first started and it will continue to change as time goes on. Early Influencer Marketing During the early stages of influencer marketing,…

The Data Formula: How Unique Data Drives Top-Tier Coverage

Clients often ask me, “How can we achieve top-tier coverage in publications like CNBC or The Wall Street Journal?” While there are a variety of ways to achieve this goal, one of the best ways to drive top-tier coverage is by collecting and sharing data. However, you must remember that not all data is created…

Influencer Insights: Lisa Roberts

Lisa is the founder of Great Catch Consulting, where she works with a myriad of mostly B2B technology businesses, from pre-seed to mature growth stages, on creation or refinement of key go-to-market strategies and tools. Lisa has built and grown Marketing & Product teams and strategies for early- and growth-stage businesses for 20 years. She…

Groceryshop 2019: Highlights from Twitter

Alas, the Ketner Group team did not attend last week’s Groceryshop event in Las Vegas. However, it felt like we were right in the room via comments made in the Twitterverse. This is year two of Groceryshop, and from what we’ve been hearing, it did not disappoint! Groceryshop brought together over 3,000 attendees and more…

Advertising Week New York: A Ketner Group Preview

With clients like Adlucent and PMG on our roster, Ketner Group understands advertising’s role in today’s retail market. For that reason, I was excited to see the retail-heavy agenda unfold for Advertising Week New York. As an added bonus, Advertising Week is located just steps away from the Ketner Group NYC headquarters in Lincoln Square.…

Is AI Really the New, New Thing?

Artificial intelligence is the new, new thing — or is it? While seemingly every software solution touts the wonders of AI, it’s only now starting to deliver on the promises that have been made for decades. Consider this sentence from a Fortune 100 company lauding its power: “Artificial intelligence promises to open new dimensions in…

Watch (Or Read) Now: Storytelling Tips From the Frontlines

Getting women like Brittney Oliver, Catherine Seeds, Kelley Griggs and Nicole Delger in the same room is a rarity. Even more unusual is getting an inside look in a conversation they have around storytelling. That’s why we knew we had to record the panel discussion of our Nashville launch event, “From the Frontlines: Storytelling Tips…

Launching Our Nashville Office Was Nothing Short of Magic

On August 27, after seven months of preparation, we officially launched Ketner Group Nashville. I don’t mean this as hyperbole: our launch week was one of the best weeks of my life. It started with a bang and ended with magic. To really soak up all the goodness, I think it’s only fair to offer…

KG Nashville at the 36|86 Entrepreneurship Festival

There’s no rest for the weary when launching a new office in an exciting new town. After beginning the week hosting an outstanding storytelling panel at our new We Work office in East Nashville, we continued the week-long celebration of Ketner Group’s Nashville Office launch by modering a great conversation at the 36|86 Entrepreneurship Festival…

Employee Spotlight: Kirsty Goodlett, Director, Nashville

Get to know Ketner Group’s fearless leader in Nashville as we open our newest office in her favorite city. Tell us a little about your background with KG. Kirsty Goodlett: I met the kind folks at Ketner Group seven years ago when I was a client of Ketner’s while working for a retail tech company,…

Ketner Group Takes the Stage in Music City, U.S.A

Anyone that knows me, knows that I am a HUGE Walt Disney fan. I try to sneak in a Disney-themed Easter egg from time to time in my blogs – mostly for my own enjoyment! Without a doubt, he is one of my all-time heroes. Big shoes to aspire after, I know, but the global…

Nashville Office Hosts Storytelling Panel

On August 26, as part of the week-long celebration of our Nashville office launch, Ketner Group hosted an outstanding all-female panel around storytelling and brand building. If you’d like, you can view a recording of the panel on our blog. With more than 60 entrepreneurs, marketers and communicators of all ages were in attendance, we…

Ketner Group Communications Expands With New Office in Nashville

Third location of Austin-based PR agency marks the second office launched in 2019, and will be made official with presence at the 36|86 Entrepreneurship Festival NASHVILLE, Tenn. – Aug. 27, 2019 – Ketner Group Communications, a public relations, marketing and communications firm serving clients in the U.S., Canada and the U.K., today announced its continued…

A Day in the Life of a Senior Account Executive at KG

What does my day entail at Ketner Group? I wake up each morning asking that question. Anything can happen in public relations. As a Senior Account Executive, media relations, long-form content, social media and beyond are always part of the seemingly never-ending to-do list. This non-stop grind is the reality across the entire public relations…

Going Back to School In Style

Kids are starting to swap swimming goggles for backpacks and flip-flops for sneakers, which can only mean one thing – it’s the end of the summer and it’s time to go back to school. There’s always a buzz of excitement among students, parents and teachers alike as shoppers flock the stores looking for the most…

NYC Retail Hits and Misses: Edition 1, Volume 2

A better title for this edition of “NYC Retail Hits and Misses” is “NYC Retail Hits and a Fix.” Or, a la “Friends,” in honor of its 25th Anniversary, “The One Where Whole Foods and Amazon Prime Now Redeem Themselves.” But this did not come without one last blunder. Before we dive into my ongoing…

I’m All Ears: A Podcast Beginner’s Guide

On any given day of the week, whether commuting to work, folding laundry or walking the dog, chances are I’m also listening to a podcast. And I’m not alone – eMarketer estimates that in 2019, 76.4 million people in the U.S. will listen to podcasts. According to that same research, close to one-third of weekly…

Achieving Workplace Success With a Collaborative Culture

No matter the industry or the size of the company, when employees come to work, they want to feel valued. The deep-seated desire to have a seat at the table indicates companies that often have the most success–and the happiest employees–promote a collaborative culture. Throughout the past 29 years, Ketner Group has learned a thing…

Four Things I Wish I Knew Before My First PR Internship

This blog post was provided by our intern, Andrew Stonebarger Well, I’m roughly halfway through my summer at Ketner Group Communications and the internship continues to surprise me. I’ve already learned so much during my time here at KG. I’m sure the rest of the summer will be no different! Looking back, if I could…

Influencer Insights: Andrew Tull

Andrew Tull has been a staple in the Business Development and Start-up/ Entrepreneurship community for over a decade now. He specializes in technology solutions and focuses on integrating strategic business plans for sustainable company growth. He currently works for Tailwind Business Ventures where he helps to provide end-to-end technology solutions to real- world business challenges.…

Capturing Attention Around Prime Day with Our Client Adlucent

Update: since publishing this blog post, Adlucent has garnered additional pickup in seven more publications (plus syndicated publications) including AdWeek, for a total of 40 placements. Adlucent was also awarded a MarCom Award for the eBook. A couple of weeks ago, Amazon announced that its annual Prime Day would occur July 15 and 16 this…

Three Best Practices to Create a Meaningful Media Relations Strategy

One of the first questions we ask clients is “what does media relations success look like to you?” As you may expect, the answers vary throughout – and with good reason. When it comes to media relations goals, not all strategies are created equal. Why? It’s because clients across the board have different goals, which…

One-Day Shipping and More: Retail News From Q2

As July begins, summer shopping continues with vacations and parties on the agenda. But has the retail news that broke in Q2 affected our habits? Will it affect the winter holidays, as well? A few trends have piggybacked after announcements earlier in the year, but here’s what’s new in payments, sustainability and shipping. Paper or…

4 Weddings and a Shower: A Look at the Wedding Registry

It’s been a month since our very own Stacy became a Mrs. As all good coworkers do, we threw her a surprise shower before the big day. Scanning her wedding registry to pick out the best gift got me thinking. Four women from the Ketner crew in Austin have now tied the knot. So, as…

Qualified Leads: Why Public Relations Is Key

This blog post was provided by Charles Dimov, VP marketing, ContractPodAi, and an expert in driving qualified leads. As marketers, we know that communications and public relations are important. They are part of a sound marketing mix. Both are good for the brand and help drive awareness. But, what is it doing for qualified leads…

Four “Free” Ways to Use Media Coverage to Drive Leads

In the world of B2B PR, it’s an age-old question, “How does media coverage drive leads?” But the better question is, “How CAN marketing teams use media coverage to drive leads?” And Ketner Group has the answers for you. The hard part is securing the media coverage, and we can do that for you. Once…

Finding My Way: Andrew Stonebarger

This blog post was provided by our intern Andrew Stonebarger Finding My Way to Austin Hello everyone! My name is Andrew Stonebarger, and I am a senior public relations student at The University of Texas at Austin. I was born in Nashville, TN, but I grew up in Syracuse, NY. Fun fact about Syracuse: it…

KG is Excited for Summer, Summer, Summertime!

My husband and I recently introduced our 9-year old son to the classic Will Smith song – Summertime. Even though this jam dropped way back in 1993, it still has a coolness factor to it, according to my son! The song talks about summer being a time where you can sit back and unwind. Well,…

4 Ways to Create a Great Agency Culture

How do you get a PR agency owner’s attention? One way is to whisper about employee burnout. That’s why a recent Digiday headline was so alarming. The article, “A crisis boiling under the surface: agencies confront employee burnout,” described a toxic, high-stress agency culture where 32% of professionals worried about their mental health. I breathed…

How Our Mothers Inspired Our Communications Careers

This Mother’s Day, as usual, we at Ketner Group are feeling thankful for the inspiration our mothers have had on our careers. Whether by being our biggest champion, encouraging us to do the right thing or shaping the way we craft stories, they have influenced who we are as people, and as communications professionals. She…

Omnichannel Options for Austin Shoppers

Exploring Omnichannel at The Domain When looking for a new place to live after I graduated college, proximity to work topped my list of requirements. Luckily, I was able to find an apartment that I loved within a seven minute distance from work. My new home also happened to be only seven minutes away from…

Retail Technology News Roundup: Q1 2019

At Ketner Group, our year always starts off with a deep dive into the latest retail technology trends at NRF. However, after a three-day frenzy of innovation and announcements, the retail technology news doesn’t stop – it hits the ground running. While it may be hard to keep up with every piece of news, we’ve…

NYC Retail Hits and Misses

Greetings from America’s shopping capitol! Okay, no one actually calls it that but maybe they should. As a reminder, I recently moved to NYC and while Ketner Group always lived and breathed retail, I’m now drowning in all things retail on a daily basis. As a consumer, wherever I go, whatever I do, I’m surrounded;…

Influencer Insights: Mike Troy

As editor-in-chief of Retail Leader, Mike sets the editorial direction for the publication. He focuses on providing business intelligence to senior retail and consumer goods executives to help them become more effective leaders and drive growth within their organizations. Mike leverages extensive industry experience and first-hand experience to manage content for the publication. KG: What…

Integrating Sustainability Into Your Strategic Messaging

This blog post has been provided by our intern, Katie Stone. Earth Day is a special day to me. Not only is it a day that celebrates the Earth and its resources, but it is also my parent’s wedding anniversary. Though not intentional, the holiday seems fitting. Growing up, my parents taught me to respect…

The Write Way: Writing Tips to Get in the Content Development Zone

As many will say on a Monday when they can’t seem to speak correctly and need their morning coffee, “words are hard.” However, at Ketner Group, content development is an essential part of our DNA so we welcome the challenge. We’re proud to be the stewards of the words, the prose pros and the scribe…

A Day in the Life of an Assistant Account Executive

When hearing the phrase “a day in the life,” it’s impossible for me not to think about the Beatles song. Strangely, that track fits when it comes to describing my role as an assistant account executive here at Ketner Group. The grandiose song that changes tempos, has multiple bridges and juggles several themes mirrors the…

Consider the Cost: Why Free Shipping Is a Shared Expense

Free shipping is basically expected nowadays. When shopping online, you may be caught off guard if you see a shipping charge added at checkout. At that point, you have a couple of options: decide if the product is worth paying $5-10 extra to have shipped; search online at another retailer who does offer free shipping;…

A Day in the Life of an Account Coordinator at Ketner Group

Nine months ago, I acquired a new title: Account Coordinator. No longer a student or an intern, I wasn’t sure what the shift in designation meant for my day-to-day life. Turns out, it carried a lot of weight! Every company is different, but for us here at Ketner Group, each team member wears multiple hats.…

A Beginner’s Guide to Brand Safety

Recently, Nishma Robb, UK marketing director for Google Ads, admitted that YouTube might never be able to guarantee 100% brand safety, saying, “I don’t think that’s the reality of the platform.” Of course, this doesn’t come as a shock. Major improvements have been made to YouTube’s algorithms, now catching 98% of extremist or violent videos.…

Spring Training Routines Aren’t Just for Athletes

I grew up a diehard sports fan in Boston. Spoiled rotten by now, the city’s motto in those days was, “there’s always next year.” It was an unfortunate existence, but one that leveraged optimism to handle the frustration of defeat. Fast forward to this week when I tuned into a Red Sox spring training game.…

Shoptalk 2019: Consumers Lead the Retail Evolution

At Shoptalk 2019, Shoptalk founder, Anil Aggarwal, asked, “what will retail look like ten years from now?” It’s an interesting question. The retail industry is changing at an unprecedented pace, thanks to consumers’ changing expectations. And retailers are answering the call with new initiatives that will have a lasting impact on retail. It’s important to explore…

How We Can Use Language to Promote Equality

A few years ago, I made a conscious decision to stop saying, “you guys.” For someone who spent an equal amount of their childhood in both the north and the south, this decision carried some weight. Moving to Connecticut in middle school is an easy way to remove “y’all” from your vocabulary. In an effort…

Storytelling Is for PR Too

As someone who majored in journalism, telling full and complete stories inverted pyramid style is practically ingrained in me. While writing for PR clients differs, both require the writer to tell a story. Whether it’s a blog post, bylined article or press release, you need to do more than describe a product. Instead, you need to…

Social Media Week Austin Delivers Key Business Insights

Social Media Week Austin brought together social media experts, digital power players and brands last week. Gathering at the UT campus, featured speakers from Bumble to Whole Foods Market spoke about their experiences using social media. In total, more than 100 speakers shared ideas and actionable insights with an audience of 800 industry peers. As well,…

Ketner Group is Headed to a Career Fair Near You

It might only be February, but it’s time to start making your summer plans. And I’m not talking about vacation (well, maybe that too). It’s time to update your resume and look for a summer internship, or if you’re graduating — a grown-up job! For those lucky enough to live in Austin or NYC, Ketner…

All Is Fair in Love and Retail

Valentine’s Day is upon us and love is in the air at Ketner Group. Some of us will be watching romantic comedies (such as Crazy Stupid Love – objectively the greatest rom-com of all time). Some will be enjoying a nice dinner (now that KG has a New York office, perhaps Adrienne will enjoy a…

Employee Spotlight: A Q&A with Adrienne Newcomb

Ketner Group has officially opened an office in New York City, and we sent Account Supervisor Adrienne Newcomb up to the Big Apple to take the lead on the new location. As one of our most talented and hard-working team members, we know the New York office is going to be in good hands. That…

Ketner Group Takes On The Big Apple

Amazon’s HQ2 expansion to New York was the biggest news in corporate expansions for 2018. But let me set the record straight. Ketner Group thought of it first. This time last year we started laying the groundwork for expanding to the Big Apple. And we’re thrilled to say, it’s now a reality. Ketner Group Communications…

Get to Know Our New Account Supervisor: Kirsty Goodlett

Please allow me to re-introduce myself. My name is Kirsty. That’s like thirsty, but with a K. I’m thrilled to be back at Ketner Group. KG has always been full of the kindest, cleverest, most fun people I know. How could I not want to be part of a team like that? Over the years,…

Back 2 Basics with B2B Social Media

B2B marketing is intricate and complex. Your company’s product or service evolves as the end-user’s needs change. The messaging to support it can also be in a constant state of optimization. You launch marketing campaigns, waiting to see what resonates. And managing the sales funnel, with any given lead at a different consideration or decision…

NRF 2019 Gives Retail Stores the Old “Razzle Dazzle”

Please excuse the musical reference in my headline, but it just seems to fit!  The Ketner Group team is still on a high after wrapping up another successful NRF Big Show. We also saw the musical “Chicago” (starring Cuba Gooding Jr.) on Broadway. In the musical, the song “Razzle Dazzle” is about a lawyer who…

Beat the Blues on Blue Monday

You may not have heard of “Blue Monday,” but you’ve definitely felt it. Declared the most depressing day of the year, the third Monday in January is right around the corner. Introduced in 2005 by Sky Travel, the travel channel calculated a formula based on factors like weather, debt and motivational levels. It makes sense.…

Ketner Group Takes on the NRF Big Show 2019

In retail, we know that the holiday madness doesn’t end once the ball drops in Times Square. Even those of you who identify with “A December to Remember” more than “Ford Truck Month” – and are still reconciling the fact that no one in your family loves you enough to shell out a year’s salary…

Meet Our New Intern: Katie Stone

This blog post was provided by our intern Katie Stone Getting To Know Me Hello everyone! My name is Katie Stone and I am the new intern at Ketner Group Communications. I recently graduated summa cum laude from Texas State University where I received my bachelor’s degree in Mass Communication and Public Relations.  I am…

An Inside Look at H-E-B’s Scan-and-Go

At Ketner Group, we keep close tabs on what retailers are doing to make the checkout experience as frictionless as possible, such as the expansion of Amazon Go stores and the launch of Macy’s and Target’s scan-and-go apps. So when I heard that H-E-B, our Texas-based local grocery store, was piloting a new scan-and-go app,…

The Holiday Season Is Upon Us: Top Retail Trends in 2018

As the year comes to an end, retailers have one thing on their minds: maximizing the peak shopping season. Between consumers shopping for Christmas gifts and preparing for holiday festivities, sales spike in November and December. Even more so, NRF expected this year’s retail sales to increase nearly 5% over 2017. In addition to a…

Intern Series: Starting a New Position

This blog post was written by our intern, Meghan Farrell.  Starting a new position can be a daunting experience. You don’t know the company culture yet, you have many new faces and names to learn and you aren’t quite sure what an Account Executive even does. These are all common worries that new employees have…

Same Us, New Look

Notice anything different? If making changes to our online presence was a haircut, we didn’t get just a little trim. We’ve got a whole new ‘do’ around here, one to better represent our capabilities and vision. Ketner Group is excited to (officially) announce the launch of our new logo, adjusted company name, and totally revamped…

Grocery Fulfillment: A Curbside Chat with Greg and Jeff

OK, we’ll admit it — the KG team likes to eat. And we have several very cool clients in grocery technology. So it’s no wonder that we spend a lot of time talking about the fast-changing world of grocery fulfillment. And in this blog, we’re taking a slightly different approach as our own Greg Earl…

The Rapid Response Formula – Insight, Data, Speed

As Talladega Night’s Ricky Bobby avidly proclaims in a pronounced southern accent, “If you ain’t first, you’re last.” While this quote cracks me up, it rings quite true in a rapid response scenario. If you’re not among the first to provide a comment after news breaks, chances are, you’ll get lost in the noise. However, speed…

Flashback (Black) Friday

Working at an agency where I can obsess over retail, I’ve started appreciating the impact it has on my life. I love the industry because as NRF says, “Retail impacts everyone, every day, everywhere,” and it’s true. As I sit down to write this blog, waiting for inspiration to hit, vivid retail memories come to…

Forget HQ2: This Is the Big News About Amazon and the Retail Industry

Amazon and its strategies are always at the forefront of my mind. Working with retail clients operating across all sectors, I’ve seen firsthand the impact Amazon has on a thriving retail scene. On Tuesday, Amazon announced its decision to split the company’s second headquarters between Northern Virginia and New York City. So, let’s take a…

First Annual Groceryshop Brings Down the House in Las Vegas

In October, Catherine and Adrienne attended Groceryshop, a spinoff of the popular Shoptalk conference organized by the creators of Money20/20. We were joined by our grocery solution provider clients as we learned how the industry is quickly changing. Catherine’s Take-Aways The state of innovation and disruption in the grocery world is, in a word, amazing.…

Ketner Group Seeking a Spring 2019 Intern

Ketner Group is currently seeking a driven, hard-working intern for the Spring 2019 semester to support our team, with the possibility of an extended offer as a summer intern. The paid internship begins in January 2019, offering a flexible schedule of 15-20 hours per week. Between collaborating with our energetic and creative team and gaining…

Shop if You Dare: Spooky Halloween Data and a Premonition of the Holiday Season

Today’s the day we’ve all been waiting for, ghouls and goblins alike. Children are trick-or-treating, parents are eating their candy and the country is celebrating peak fall weather and aesthetic. However, Halloween isn’t just the spookiest day of the year, it’s also a significant retail holiday that kicks off the upcoming holiday season. For most,…

Ketner Group Takes Home the Gold…and Platinum MarCom Awards!

This blog post has been provided by our intern, Meghan Farrell. It’s been a very exciting few weeks over here at Ketner Group Communications, and it just keeps getting better! Last week the MarCom Awards named us gold and platinum winners for client campaigns. Our founder and president, Jeff Ketner, shared his excitement about the…

Investigating: Ketner Group Communications’ Growth

INVESTIGATION CONDUCTED BY: Private Investigators on the Hunt for PR Justice A lot of great news has been coming out of Ketner Group recently. Just last week, they celebrated a new website aimed at capturing the true essence and philosophy of the agency and they even announced a name change to Ketner Group Communications, leaving behind…

PRSA ICON 2018: It’s All About Relevant and Data-Driven Content

Last week, the Ketner Group team attended the PRSA 2018 International Conference, better known to the public relations community as PRSA ICON, in our own backyard here in Austin, Texas. If you are not familiar with the conference, it’s designed specifically to help the communications community enhance our personal and professional network through career development…

New Things Are All Around – Welcome to Ketner Group Communications

I always tell people it’s the little things that make me happy – a good hair day, catching all the green lights on the way home, or finding that lost $10 bill in my pocket. That’s why today, the official launch of our new and improved Ketner Group website, I am grinning ear to ear…

Austin’s Domain: Who Says Shopping Has to Be Boring?

I’ll start with a confession: I don’t really like shopping, which is a surprising admission for someone who’s worked with enough retail technology companies to populate a small mall. My idea of a great shopping trip is spending five minutes on my laptop, finding a reasonably good deal, ordering what I need online, and then…

Influencer Insights: CJ Johnson

CJ Johnson is an award-winning photographer and content creator, a GQ Insider and Google Next-Gen Policy Leader, and a well-known “brand guru.” We wanted to learn more about his process and asked for his perspective on the state of influencer marketing. KG: How do you as a social influencer create partnerships, and what is your…

7 Steps to Successful LinkedIn Marketing

In recent weeks, we’ve explored how to develop a content strategy, how to set up a social media program from scratch, and how to use thought leadership bylines to earn media coverage. All of these content approaches complement each other and help reinforce a brand’s identity. But the power of the written, or recorded, word…

Intern Series: Career Fairs

This blog post has been provided by our intern, Meghan Farrell. It’s that time of the year again, a day that can fill students with dread – the career fair. Getting dressed up in our slacks and uncomfortable shoes, printing out (hopefully enough) resumes for everyone we speak to and waiting in line nervously, wondering…

Tips for Developing a Content Strategy

Blogs! Social media! Whitepapers! Webinars and email newsletters! These are only some of the content marketing tactics that hold a tremendous amount of potential for getting your business the attention it needs to grow as fast as it deserves. It can be truly dizzying for marketing teams to crank out the amount of content needed…

Content is King When It Comes to Bylines

It’s no secret that Ketner Group Communications takes pride in our content development skills, and when it comes to bylines, we think we shine! While our name may not be on the final product, you can always tell when content is written by someone who understands an industry vs. someone who tried to throw together…

In Defense of the Supermarket

It’s expected that by 2022, 20% of all grocery sales will come from online shoppers. And with 70% of consumers purchasing some of their groceries on the web, I’m definitely in the minority, having never ordered groceries online myself. I’m not opposed to online shopping or curbside delivery. They’re great options for those with kids,…

Four Things to Learn from Your First Year on the Job

It’s hard to believe that I graduated from college and entered the working world more than a year ago. Starting your first job is a major turning point in life and can quite honestly be daunting. As a new graduate, there are a lot of things you discover that they just don’t teach in textbooks…

A New Mom’s Take on Amazon

Almost two weeks have passed since Amazon’s most successful Prime Day yet, and between then and now, you’ve likely seen a good deal (no pun intended) of recaps. The purpose of writing this blog is not to provide another analysis of the retail event, but rather to share my Amazon perspective as a new mom.…

Greater Austin Business Awards – Here We Come!

This blog post has been provided by our intern, Meghan Farrell. We are thrilled to announce that Ketner Group Communications has been selected as a finalist for the Company Culture category of the Greater Austin Business Awards! The competition is designed to honor excellence in business and recognize companies and organizations in the Austin region…

Retail Pop-Ups are Popping Off

Pop-ups are everywhere these days. What once started as an occasional, opportunistic trend has blown up to become an extremely POPular (nice one, Greg) industry worth billions of dollars that seemingly every brand and celebrity wants a piece of. Just within the past few weeks, some interesting pop-ups have been announced: Abercrombie & Fitchhas partnered…

Get To Know Our New Account Coordinator: Mikaela Cannizzo

Hi everyone! My name is Mikaela Cannizzo and I’m a recent graduate of the University of Texas at Austin. I am excited to be starting my first full-time job as an account coordinator at Ketner Group! I was born in Los Angeles, but my childhood was split between Southern California and a suburb outside of…

Influencer Insights: Caroline Farley

Caroline Farley is the Chief Growth Officer of Shoptalk and Grocery Shop.  KG: Why did Shoptalk decide to create a separate conference solely dedicated to the grocery space? Caroline: The grocery and CPG industry is facing a major shift into e-commerce as this space is the last retail sector to take the leap into online; today…

7-Step Guide to Starting Up a Social Media Program

Social media is a key element of any marketing strategy, allowing brands to connect and engage with their audience and grow the business. Whether it’s used to generate leads, showcase new products, deliver better customer service, or manage reputation and brand image, businesses are taking advantage of the benefits of social media platforms to help…

This Year’s FIFA World Cup MVP is…. Technology

As the summer heat continues to roll in, it’s the time of year that the majority of us run for the nearest pool or beach as the temperatures rise and schools let out, and the expected “out of office” messages begin to appear in your inbox on a daily basis. However, this year, the “OOO”…

Not My Dad’s Grocery Store — But I Think He’d Approve

I have retail in my blood, so it may not be too surprising that I’ve spent much of my career focused on retail, grocery and CPG technology. Mom retired from the Sears credit department back when Sears was a healthy, viable company that was well-respected in the industry. Dad spent his career at the U.S.…

International House of Branding

IHOP is changing its name. Last week, the company tweeted (from its updated handle), “For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb.” In the week between the initial tweet and the official announcement, social media responded. The news definitely sparked my attention, and I haven’t stepped foot in an…

#RetailRoundup

This blog post has been provided by our intern, Meghan Farrell. As we see every day, retail is constantly changing. Just when we think we’ve seen it all, a retailer, or solution provider, rolls out something new that disrupts the industry. Keeping up with new technology, trends and innovations is equally as hard as competing…

Dos and Don’ts of Applying for PR Jobs

When I started at Ketner Group almost three years ago, I was the fifth full-time team member. At the beginning of July, we’ll be adding our 10th full-time team member (get excited for another intro blog!). Pair that with our ongoing internship program, and it goes without saying that we’ve done a TON of recruiting,…

INTRODUCING OUR NEW INTERN: MEGHAN FARRELL

This blog post has been provided by our intern, Meghan Farrell. Hey everyone! My name is Meghan Farrell, and I am a senior public relations major minoring in business at the University of Texas at Austin. I was born in Calgary, Alberta but moved to Houston, Texas about 14 years ago – what a change!…

Finding a Home in Today’s Digital World – A Digital Nomad’s Diary

“In my 30s this kind of travel was nearly impossible. You are quite lucky to be able to stay connected no matter where you go. This is why I had to wait until retirement to travel,” an elderly British man said to me as we sat on the top deck of a fast boat on…

Ketner Group is Hiring an Account Coordinator

Looking to join a fun, creative and authentic PR team where you have the opportunity to create successful stories and campaigns for innovative clients? Ketner Group would love to talk to you! Ketner Group Communications is an established, growing PR agency with an excellent reputation, a positive work environment and a commitment to work/life balance.…

An Austinite’s Take on the New Amazon Books Store

I’m a big book nerd. When I was younger, I told my parents I wanted to be a librarian when I grew up. Nowadays on any given trip to Target, I’ll take a stroll through the book section and get scan-happy with the Goodreads app, adding to my growing “Want to Read” list. So, it should…

Coworking in Dublin

As a remote employee, I’ve found a lot of ways to keep myself on a regular schedule, focused on the task at hand, and well-socialized. I even wrote a blog about working remotely earlier this year that helps showcase the ins and outs of shifting from home office to coffee shop and back again. Working…

Breakfast Tacos and PR: Make Plans to Attend the 2018 PRSA International Conference in Austin!

I had the wonderful opportunity to attend last year’s PRSA International Conference in Boston, and as soon as I got back home, I knew immediately that I wanted to be involved in this year’s event taking place in Ketner Group’s very own backyard of Austin, Texas! The annual conference is a wonderful event that “spotlights…

Two Reactions, Same Person: Thoughts on the PR Effectiveness of March for Our Lives

For the record, I am the SVP and Partner here at Ketner Group Communications, with nearly 20 years of experience working as a public relations professional. I love the industry I work in, and I love helping my clients elevate their brands by telling impactful stories that make a difference. When done right, timely and…

PRSA Chair Offers Guidance to Facebook

In light of this week’s events surrounding Facebook and Cambridge Analytica, we wanted to repost the following guidance from PRSA 2018 National Chair Anthony D’Angelo, APR, Fellow PRSA. Please find the email that was distributed from PRSA earlier this week, below. The current headlines about Facebook and Cambridge Analytica, including lax data policies and Facebook…

Shoptalk 2018: New Venue, New Retail Outlook

Shoptalk 2018 is slated to take place in Las Vegas in just a few days, March 18-21, bringing with it the latest and greatest in retail innovation. Now in its third year, the Shoptalk 2018 conference will be the largest one to date, with almost 8,000 attendees coming together in the conference’s new location at…

Get to Know Our New Senior Account Executive: Amanda Reed

Hi everyone! My name is Amanda Reed and I’m thrilled to join the Ketner Group team as a Senior Account Executive. I am looking forward to getting up-to-speed and contributing to the success of our clients, but first, here’s a bit about me. The saying goes, “I wasn’t born in Texas but I got here…

Retail Innovation Lounge Returns to Austin on March 10

As SXSW approaches, Austin is preparing to descend into ten days of madness brought on by the four main pillars of SXSW: Interactive, Film, Music and Traffic. Amongst the hundreds of sessions happening next week, a stand-out event in retail will take place on Saturday, March 10, as some of retail’s greatest minds and thought…

Client Spotlight: Luke Starbuck, VP of Marketing, Linc Global

Luke Starbuck, VP of Marketing, Linc Global A Ketner Q&A Luke built his first ecommerce website in 1997 and has more recently focused on bringing software that improves customer experience and drives revenue to ecommerce retailers for the past 5 years. He has led product, development and customer service teams and brings his experience in print…

Online Privacy: Opting Out is Not an Option

Sharing personal information often feels like today’s digital currency. By opting in and giving away details like an email or birthday, shoppers can receive a discount on a retailer’s website. The ability to tick a box leads shoppers to believe that they have a say if information can be gathered about them, but anyone with…

What You Need to Know about Working Remotely Abroad

Last August, I penned a blog about my recent move to Ireland and my excitement both personally and professionally, and for Ketner Group as we continue to expand our international client base. I’ve been incredibly lucky to find myself in this situation. It’s been a life-changing move that has lived up to every expectation. For…

Healthcare’s Amazon Moment

2017 marked a turning point for the retail industry with Amazon’s bold acquisition of Whole Foods, which immediately turned the grocery industry upside down. It gave the e-commerce giant a powerful brick and mortar presence that it’s now leveraging with free two-hour delivery of Whole Foods groceries for Prime shoppers. Will 2018 be similarly remembered…

2018 Winter Olympic Games: Over Two Weeks of Public Relations Gold

Ever since I was a little girl, I’ve been obsessed with the Olympics. It didn’t matter if it was the summer or winter games, I was there, in front of the TV watching every moment I could. I remember watching Mary Lou Retton win the gold medal in the individual all-around competition in 1984, will…

Dr. John Murphy’s Universal Principles of Effective Communication

Last November, I had the pleasure of hearing one of my former professors at the University of Texas at Austin, Dr. John Murphy, present his “Universal Principles of Effective Communication” at the Texas Exes Lunchtime Lecture series. While I’d heard a version of this lecture before, I was pumped to hear him speak again and…

Ketner Group is Hiring: Account Executive

Looking for a place to showcase your passion and talent for PR, writing and social media? Want to be a part of an amazing team dedicated to client success, but that always makes times for tacos and chocolate? Then we want to hear from you! Ketner Group Communications is looking for a motivated and dynamic…

NRF 2018 Recap: Welcome to the World of Unified Commerce

This past month the Ketner Group team journeyed to New York City to attend NRF 2018: Retail’s BIG Show, where the majority of our clients were either exhibiting or attending. This being my third year to attend the conference the phrase ‘BIG Show’ was definitely not lost on me, as every year it seems to…

REVTECH Focuses on Retail Reinvention

One of my most rewarding experiences in 2017 is Ketner Group’s involvement with REVTECH, a Dallas-based venture accelerator and seed fund that works with early-stage retail and restaurant technology companies. Ketner Group became a REVTECH sponsor in 2016, I signed on as a mentor, and it’s been full-speed ahead ever since. We just completed our…

Special Edition of “Ask the Influencers” – Who Run the World? Girls! Part 2

In part two of our special edition of “Ask the Influencers” we talked to Janet and Nikki about how they stay up to date on retail trends, the best advice they’ve been given and what they are most looking forward to in 2018: How do you most like to stay up to date on trends?…

Special Edition of “Ask the Influencers” – Who Run the World? Girls! Part 1

I’d like to take a second to brag on my fellow “Wonder Women” out there: a recent Zenger Folkman study of 51,418 leaders in the U.S. and internationally found that women are considered more effective than male leaders. What’s more, former U.S. President Barack Obama said last month at an invitation-only event in Paris that…

A Look Ahead: 2018 Retail and Ad Tech Predictions

At Ketner Group, we live and breathe retail, grocery, consumer and ad tech day in and day out. It’s what we love to do, and, more importantly, why our clients hire us! It is literally our job to stay “in the know” on what the latest trends are in those industries and use those hooks…

Not All Press Releases are Created Equal: Tips & Tricks for a Successful Press Release

  In the world of public relations, the words “press release” are part of the daily vernacular in day-to-day communications. The bottom line is, everyone has a story to tell. Whether a company is launching a new product, issuing a breaking news alert, providing details on an upcoming event or highlighting the great work they’ve…

Black Friday Forecasts

This blog was written by our intern, Jenna Jordan For many Americans, Thanksgiving signals countless things: the beginning of the holiday season, spending time with family, reflecting on what you’re grateful for, or eating too much of your favorite homemade dishes. Sometimes it’s all of the above! But for more than 70% of Americans planning…

From Monster Mash to Holiday Dash

If you’re like us at the Ketner Group, you were probably on edge throughout the entire month of October, constantly looking over your shoulder for frights, fears, ghouls, etc. The good news is that Halloween is now over, so we can relax and enjoy our trick-or-treating spoils, including candy corn, candy apples and nickels from…

Did Amazon Find the Key to Shoppers’ Happiness?

Leave it to Amazon to keep things interesting. Now, in addition to same-day delivery of just about anything, Amazon can walk your dog, clean your house, install and set up your new refrigerator, let selected neighbors in, leave your packages securely inside your home, and who knows what else. I’m talking, of course, about Amazon…

Ketner Group is Seeking an Intern for Spring 2018 Semester

Ketner Group is currently seeking a proactive and diligent intern for the Spring 2018 Semester to support our team, with the possibility of being invited to stay on for the summer term. The paid internship would begin in January 2018 with a flexible schedule of 15-20 hours per week. The intern will have the opportunity…

A Twitter-Sized Recap of the 2017 PRSA International Conference

It’s been over a week since I returned from Boston, having attended the 2017 PRSA International Conference, and my mind is still blown – in a good way of course! After spending three days with my PR peers from all over the world in more than a dozen professional development sessions, I’ve come back energized,…

Taking a Look Back at Shop.org 2017

At the end of Sept., Mariana and I ventured to the West Coast for Shop.org 2017: This is Digital in Los Angeles. We were excited to see what NRF had in store for the re-invigorated annual conference. Shop.org Gets a New Focus and a Fresh Look Until now, Shop.org’s focus had been squarely on eCommerce.…

INFLUENCER INSIGHTS: STEVE DENNIS

A Ketner Q&A with Steve Dennis, President of SageBerry Consulting What technology trend do you see most impacting the field? In the short-term, technologies that help create what I like to call a more “harmonious” experience will add the greatest value.  Brands need not only remove the friction of shopping cross-channels, but find a few things…

The State of the Retail Workforce

It seems like clockwork that every few months, weeks or even days we see people panicking about robots taking over the world. Being one of the eye-grabbing headlines out there, many publications are very willing to suggest that entire industries will be destroyed by technology (or maybe millennials). This fear of change, along with talk…

Client Spotlight: Austin-Based Shopgate Relies on PR To Tell Its Story the Right Way to the Right Channels

Ketner Group loves telling our clients’ stories – it’s what we (said in our best Ursula the Sea Witch voice) LIVVVVE for. Not only that, we always strive to develop client relationships that are based on complete trust sprinkled with a little bit of fun – a true partnership. Soon after the Ketner Group started…

What to Expect at Shop.org 2017

The Ketner Group team is gearing up for the busiest time of year for our retail clients, and we’re kicking things off with Shop.org, Sept. 25-27, in Los Angeles. This year, Shop.org is focused on bringing fresh content to attendees with keynotes from Tyra Banks and Kobe Bryant and a number of new opportunities to…

#TexasStrong— Hurricane Harvey and The Texas Spirit

This past week, Hurricane Harvey brought historical havoc to the Texas Coast, making landfall right in Rockport, Texas and traveling all the way to Houston, where it proceeded to sit stationary for five days and dump the equivalent of what The National Oceanic and Atmospheric Administration compared to as “the biggest waterfall in Niagara Falls…

Meet Our New Intern: Jenna Jordan

This blog post was written by our intern, Jenna Jordan. Hello everyone! My name is Jenna Jordan, and I am Ketner Group’s new intern. This is my final semester as a public relations major at the University of Texas at Austin and I am so excited to be spending it with Ketner Group. I was…

Ketner Group Moves to Dublin

Lebron James famously once said, “I’m taking my talents to South Beach.” But this isn’t about Miami. Or basketball. Or my next multi-million-dollar contract. In fact, this post is about moving to another iconic place – a wonderful, scenic little island famous for its coastline, culture and pints of heavy black beer. And while there…

KG’s Top 10 Favorite Newsletters

The retail industry is rapidly changing every day, and sometimes, it can be hard to keep up. That’s why our team stays up-to-date by subscribing to newsletters that will alert us on breaking Amazon news, inform us of a good responsive pitch opportunity, or give us insight on an interesting new study. Here are our…

Retail Apocalypse or Retail Reinvention?

What’s the biggest “fake news” story of 2017? Surprise, it has nothing to do with politics! Instead, it’s the narrative of the “retail apocalypse” that has dominated media coverage of the retail industry this year. The term picked up steam in early 2017 amid reports of large numbers of store closings, and yes, legacy retailers…

KG is hiring: Fall 2017 PR Internship

Ketner Group is currently seeking a proactive and diligent intern for the Fall 2017 Semester to support our team, with the possibility of being invited to stay on for the spring term. The paid internship would begin in August 2017 with a flexible schedule of 15-20 hours per week. The intern will have the opportunity…

Retailers are fighting back this year on Prime Day

This blog was written by our intern, Madeleine Hatley. Amazon launched their third annual Prime Day starting Monday, July 10. Prime Day 2017 was the biggest sales day in history for Amazon, surpassing both Black Friday and Cyber Monday according to the Amazon press release highlighting the outcome of Prime Day this year. Despite popular…

A Ketner Q&A with David Matthews, Managing Director at REVTECH

What is REVTECH and why did you start it? REVTECH is a seed fund and accelerator program for leading retail tech startups.  I believe that Dallas is a logical hub for retail tech innovation given the number of national retailers headquartered here, most of whom are struggling to adapt to the rapidly changing retail model. …

48 Hours That Changed Retail Forever

The early morning hours of June 16 started like any ordinary Friday. Then came Amazon’s shot heard round the world, its boldest move yet in the retail revolution as the online giant announced its acquisition of Whole Foods Market. Journalists, retail analysts and PR teams shifted into hyper-drive to analyze the news before they’d even…

Projected Father’s Day Spending Reaches All-Time High

This blog was written by our intern, Madeleine Hatley. Dads, and retailers, will be getting some extra love this year on Father’s Day, according to the National Retail Federation’s annual survey conducted by Prosper Insight and Analytics. Total spending for the holiday is expected to hit a record high of $15.5 billion. Consumers are spending…

IRCE 2017: The Focal Point of eCommerce Innovation

If you know the history of Chicago, you already know that the city proudly holds the title of the first skyscraper in the U.S. Similar to the innovation that took place to bring about one of the most transformative structures of our times, the annual Internet Retailer Conference & Exhibition (IRCE) at the beginning of…

Get to Know Our New Account Executive: Greg Earl

Hey everyone—my name is Greg Earl and I’m the new Account Executive at Ketner Group. Prior to working with the fine people of Ketner Group, I was an Account Coordinator at Lois Paul and Partners (LPP) a technology and healthcare PR agency in Austin. There, I honed my skills in content development and social media…

Meet Our New Account Coordinator: Stacy Lan

Hi everyone! My name is Stacy Lan and I’m excited to announce that I am the new Account Coordinator for Ketner Group. I recently graduated with a public relations degree from the University of Texas at Austin, which means it is time to drop my textbooks and enter real “adulthood.” This will be my first full-time…

Meet our newest addition to the team: Madeleine Hatley

This blog post was written by our intern, Madeleine Hatley. Hi, everyone! My name is Madeleine Hatley and I am a senior public relations major at the University of Texas at Austin. Coming from the small town of Paris, Texas, I was ready to head to a larger city with more growth opportunities and also…

What I’ve Learned at Ketner Group

This blog post was written by our intern, Daniela Ramirez.  Find an Internship to Help You Develop These Four Skills Senior year has held lots of great memories for me, from interning at Ketner Group to finishing my capstone project during my last semester of college. Working at Ketner Group throughout my senior year has…

Shoptalk 2017: Disrupting & Transforming The Retail Industry

Shoptalk 2017 in Las Vegas last month owned up to the reputation it created last year of providing fresh, groundbreaking and unmatched content as well as networking opportunities for the retail industry. The show, which proclaimed itself as “The New Blueprint For Retail & eCommerce,” featured more than 325 senior-level speakers who covered the ongoing…

SXSW Gets Intelligent, Raises as Many Questions as Answers

SXSW 2017 was a terrific week spent in the presence of some of technology’s brightest minds, music’s best acts and film’s most creative souls. For Ketner Group, the event was a chance to lose sight of reality and dive into the fascinating beyond, the next era of the intersection between technology and humanity. It’s exhausting…

Ketner Group Is Hiring An Account Coordinator

Account Coordinator – Ketner Group PR + Marketing Job Description: We’re looking for a motivated and dynamic team member who is passionate about media relations and content development. The role of Account Coordinator (AC) will have limited day-to-day client relationships and will report to Account Managers. An AC on our team should be a team player,…

Shoptalk 2017, Back and Bigger than Ever

Shoptalk U.S. 2017 is just around the corner! Taking place at the Aria in Las Vegas, March 19-22, this year’s Shoptalk promises to be the “blockbuster” of all retail events for the year, with world class speakers, new session formats, increased networking opportunities and a revamped exhibit hall. If last year’s Shoptalk is any indication…

Influencer Insights: Greg Buzek

A Ketner Q&A with Greg Buzek, Founder and President of IHL Group What technology trend do you see most impacting the field? The single biggest trend for retail is how they compete with Amazon. Retailers must get to Unified Commerce with a single view of the order and single view of the customer regardless of how…

We Moved!

Ketner Group is excited to announce our new digs! Last week, we moved into our new home, where we plan to stay for the next five years. While we’re still getting settled in, the new space is already serving us well. When we moved to our previous office two years ago, it was always thought…

Navigating the Job Market

This blog was provided by our intern, Daniela Ramirez. As graduation draws closer, reality starts to set in and before you know it, it’s time to venture into the job market. The search can be long and intimidating, but I’m here to share some strategies to expand your network and make what seems a never-ending process,…

A Marketers Christmas

Moving Beyond The 30 Second Super Bowl Ad Spot This blog was provided by our intern, Daniela Ramirez. The biggest sports event of the year, the Super Bowl, is one of America’s most highly celebrated events. Millions tune in every year to watch two teams go up against one another, competing for the NFL’s biggest title.…

Until Next Year NRF

NRF’s Big Show is officially over and we are back in Austin! After several cups of coffee consumed as well as analyst and media meetings coordinated for 13 clients, I think it’s safe to say this year’s show was one for the books. Check out what the Ketner Group team was up to while in the Big Apple.

NRF 2017, Here We Come

In most industries, the holidays are a time to disengage from the hustle and bustle of work, plan for 2017 and clean out the junk folders to start the New Year feeling refreshed. But as we all know, quite the opposite is true in retail. And once a new calendar gets pinned to the wall,…

NRF 2017: Don’t Throw Away Your Shot in the Greatest City in the World!

For those of you who are theater nerds like me, perhaps you caught the mashed-up reference to two songs from the critically acclaimed, Tony award-winning Broadway musical, Hamilton. (For those of you who didn’t catch the reference, I’ll forgive you only if you can score me 5 tickets to the show next Tuesday!) But, back…

The Top 5 Technology Trends that Will Ring in 2017

It’s safe to say that 2016 has been a year full of dramatic business and technological innovations within the retail industry. While we began the year emphasizing conversations around omnichannel capabilities and empowering associates to create a great customer experience for their shoppers, we end the year discussing artificial intelligence, virtual reality and technology that…

Final Thoughts on 2016: Loving Where You Work

It’s a few days before Christmas, and the Ketner Group team is putting final touches on client projects, scheduling last minute holiday shopping-focused interviews for our clients and of course, managing our clients’ NRF activities to ensure they have a successful BIG Show in New York next month. For Ketner Group, 2016 was a successful…

Holiday Happenings: KG Clients are in the News!

The holiday season is the busiest season of all for retail, which means our retail technology clients have been equally busy. Many of Ketner Group’s clients keep a sharp eye on trends throughout the holiday, such as online shopper engagement, grocery sales across channels and department store sales. This year was no different and we’re…

Influencer Insights: Susan Reda

A Ketner Q&A with Susan Reda, Editor at STORES Media What technology trend do you see most impacting the industry? Machine learning. As I understand it, machine learning is a subset of artificial intelligence; the machine learns through applying algorithms to data and the more data, the more the machine grows in knowledge. Retailers who use machine…

Giving Tuesday lasts all year at Ketner Group

Ketner Group believes that in the office isn’t the only place we can make a difference. Our team is involved in charities and organizations across Austin and Nashville. This Giving Tuesday we wanted to share how Ketner is giving back to the community that gives us so much, and encourage you to get involved with…

Reimagining the Retail Associate

Retail is changing faster than a teenager out of Nana’s Christmas sweater before meeting up with friends. We are witnessing major investments in omnichannel development, especially in tech-heavy areas like big data analytics, personalized marketing. Yet, investments into the role of the retail associate have not quite made it to the top of the priority…

Election 2016 Coverage

Tuesday, November 8, 2016, will forever go down in history as the day America unexpectedly, according to underestimated polling projections, elected its 45th President. Like most of the country, Ketner Group had been keeping an eye on the debates and discussions leading up to the election and are now looking forward to how the country…

Ketner Group Musings on Retail: Finding the Perfect Blend of Technology and People

In the past few years, it would seem that the appeal of “traditional” physical retail stores is decreasing. After all, according to the U.S. Department of Commerce, eCommerce grew 14.6% in 2015 with online sales accounting for more than half of total retail sales growth. Even with this tremendous amount of growth in the online…

Not Every Trick is a Treat: Branding in a Competitive Environment

Being the talk of the town on Halloween requires going beyond the cliché and finding an outside-the-box costume that people will also be able to understand and enjoy. Whether scrambling last minute and slapping a mask or a witch hat on or becoming a Goodwill regular hunting for the perfect accessory, Halloween revelers take advantage…

Stepping up Customer Service through Tech

You know a good retail experience when you see it, when you feel it, and it usually relies on really good customer service. And we’re not talking about persistent service or complicated service. Usually, great retail experiences result from going to a store you know and love, interacting with someone who knows about you and…

Battle of the Brands: Austin City Limits Music Festival 2016

This month, Austin City Limits (ACL) music festival took over the city of Austin for two entire weeks, bringing with it a great variety of talented artists, a runway-like display of festival fashion and most of all, a vast array of brands looking to gain further consumer buy-in by being present and accounted for during…

Shop.org Retail’s Digital Summit: Seen and Heard From The Shop Floor

Last week, the Ketner Group team arrived in Dallas at Shop.org Retail’s Digital Summit to talk shop with top ecommerce innovators, retailers and influencers about what lies ahead for the remainder of 2016 and the start of 2017. As anyone in the business can tell you, the summit is viewed as the kick-start to the…

Austinite, Longhorn, and new Ketner Group Intern, Sara Shaw

This blog was provided by Ketner Group intern, Sara Shaw   My name is Sara Shaw and I am a senior Public Relations major in the Stan Richards School of Advertising and Public Relations at The University of Texas at Austin. I am also pursuing a minor in Spanish as well as a certificate in…

A #RetailRoundUp Featuring KG Clients in the News

As public relations professionals and people who just generally love our jobs—seriously, working for Ketner Group is amazing!—we are always thrilled to help our clients secure valuable media coverage to share with their teams and their customers. The past couple of months, we’ve been excited to hear what our clients have to say about a…

New Intern on the Block: Daniela Ramirez

This blog was provided by our intern, Daniela Ramirez. Hello everyone! I’m Daniela Ramirez and I’m one of the new Ketner Group interns, it’s nice to e-meet you! I am currently in my final year at The University of Texas at Austin studying public relations. It’s hard to believe that I am a senior (cue the…

Influencer Insights: Paula Rosenblum

A Ketner Q&A with Paula Rosenblum, Co-Founder and Managing Partner at RSR Research As we enter the start of the holiday shopping season, what technology trend(s) do you see most impacting the field? Cloud, obviously. But that’s not holiday season only…it’s a trend that’s moving around the industry. Oddly, it seems more vendor-driven than retailer-driven, but…

Retail Season is Here and Shop.org is Around the Corner

Retail season has arrived. From now until spring, our calendars are filled with the hottest events and busiest days in retail. We jumped into the fray last month with back to school campaigns and returned from Labor Day to kick things into high gear with Shop.org prep. This year, Shop.org is Sept. 26-28 in Dallas, only a…

What the Shift in Store Experiences Means for PR

I was reading T Magazine the other day and fell head over heals for an article by Michael Rock, “When the Shop Looks a Lot Like Home.” I’m a woman for whom space and tangible experiences are of the utmost importance. So after reading Rock’s article, that discusses the trend of stores offering an experience that…

Don’t Forget to Vote for Your Favorite SXSW Panels!

OK kids, this is a BIG week! It’s the last week to vote for your favorite SXSW 2017 panels. In case you missed the memo or just need a friendly reminder, this Friday, September 2 is the last day for public voting and commenting for the panels you’d like to see as part of the…

It’s High Noon for Retail Loyalty

The old rules are broken. Look to the horizon as long as you want, there is no tough guy sheriff riding into town with his posse to restore law and order. Parking lots at major chain stores are turning into weed havens as they shutter their doors, from national department stores to niche retailers like…

What a Classroom Can’t Teach You, An Internship Can

This blog was written by our intern, Kamilla Rahman. As a college student I often find myself slaving for hours and hours in a textbook and trying to shove as much information as I can into my brain in order to do well on an exam. This is simply how college is structured; you’re given information,…

Beating the Summer PR Slump

It’s inevitable, it happens every summer, schools out and everyone is in vacation mode. And the regularly fast pace world of PR slows down. But don’t fret, you won’t be twiddling your thumbs for long and in the meantime, we’ve come up with a few ideas to keep you busy and ahead of the curve…

Amazon Prime Day: Breaking Rules, Making Money

Pretty much everyone I know, knew about Amazon Prime Day. While most of them didn’t buy anything on Amazon that day, they still took the time and made the effort to look at the deals they could get on a day billed as being bigger and better than Black Friday and Cyber Monday.   How…

The Inescapability of the Word ‘Millennial’

This blog was written by our intern, Kamilla Rahman. If you’ve ever surfed the web for more than 10 minutes, you’ve definitely come across the word millennial at least five times. People are constantly talking about millennials, what they’re doing, what they want, what they will be doing, how they react and how to resonate…

Getting a Seat at the Cool Kids’ Table: SXSW PanelPicker Tips and Tricks

It’s hard to believe, but the programming preparation for SXSW Interactive 2017 is already underway. As many of us in the industry already know, the PanelPicker submission process kicked off last week and closes on July 22. Which means if you are working to submit a panel, duo, trio or solo session for next year’s…

PRSA Corner: Breaking Through the Noise and Reaching Your Target Audience

We recently attended and were the official sponsor of the June PRSA Austin Chapter Luncheon. The luncheon titled, “Media Relations: Insights from the Newsroom,” featured three journalist panelists who discussed how media has evolved over the years, the integration of skills and technology in media relations and how PR professionals can (and should) break through…

Influencer Insights: Anne Marie Stephen

A Ketner Q&A with Anne Marie Stephen, CEO + Founder of KWOLIA What technology trend do you see most impacting the field?  Mobile will continue to evolve and dominate. It is