OK, we’ll admit it — the KG team likes to eat. And we have several very cool clients in grocery technology. So it’s no wonder that we spend a lot of time talking about the fast-changing world of grocery fulfillment. And in this blog, we’re taking a slightly different approach as our own Greg Earl and Jeff Ketner have an online chat about one of our favorite topics.
A More Convenient Way to Get Your Groceries
Jeff: It’s the perfect day to chat about grocery fulfillment. As I write, the KG office is getting its monthly mega-delivery of frozen dinners, snacks, sandwich stuff and everything else it takes to feed our hungry crew, courtesy of HEB home delivery. Our team’s ready to descend on the kitchen like a plague of locusts. And at noon, I’ll swing by HEB to pick up a Curbside order to take home, since our fridge at home is just about empty. Speaking of HEB Curbside, Greg, you’re one of its most outspoken fans — your love of curbside is probably only slightly behind your love of Cabo Bob’s.
Greg: While Cabo Bob’s transcends my love for everything in this world, I love HEB Curbside. As the area around my local HEB keeps developing, the store becomes more of a mad house. Even finding parking isn’t worth it for me. Being able to avoid the chaos, swing by and grab all of my groceries is a godsend. However, I will say that they could do a better job at updating their real-time inventory. Nearly every time I shop, they substitute items. This isn’t a deal breaker but can throw a wrench in my cooking plans every now and then.
I haven’t personally tried HEB delivery yet, but today’s office order went incredibly smoothly. Plus it’s much cheaper than when we used Instacart, right?
Be Careful – Not All Grocery Delivery Services Are Equal
Jeff: Yep, our first HEB Curbside pickup order was WAY less expensive than our Instacart deliveries. So I’m glad to see that Instacart is lowering its prices. Hopefully they can up their level of service, too; I tried Instacart one time with Central Market, my favorite grocery store in Austin, and it can politely be described as a disaster. The delivery was late, the communication from the person picking our order was incomprehensible, and I had a lot of trouble using my $15 off coupon code, which was the only reason we tried Instacart in the first place. A recent delivery experience from Randall’s, a perennial also-ran in terms of Austin market share, was far superior. I’m not sure who they use for fulfillment, but it was a surprisingly good experience.
Speaking of surprises, I find it interesting that our office is split nearly 50-50 among those who use grocery fulfillment and those who don’t. What’s up with our team here?
Believe It or Not, In-Store Shopping Advocates Are Out There
Greg: That’s too bad about your Instacart experience. I guess it’s difficult for them to maintain quality across all of their employees throughout the country. Speaking of quality, I think that’s exactly why some folk around here are torn on letting other people pick their groceries — especially when it comes to produce, which is very fair. I’ve received a few fruits or veggies in the past that I wouldn’t have necessarily picked for myself.
However, some of the luddites around here just enjoy going to the store for the sake of grocery shopping – ridiculous! I think I can understand where they’re coming from though. Sometimes it’s nice to be able to pick out exactly what you want, roam the aisles and grab something that you didn’t even realize you wanted (a dangerous approach sometimes when your cart ends up well beyond your budget). Plus, a trip to the store is very worth it if there are free samples throughout the aisles.
The team especially enjoys shopping in-store at the more experiential/unique grocers including Whole Foods, Trader Joe’s and Costco. When you consider the option to drink a beer while shopping at Whole Foods, it does sound much more enjoyable. As for Whole Foods/Amazon delivery, the only experience I’ve had was extremely disappointing. I tried to order some prosecco for the office because Amazon touted a free two-hour delivery promotion. However, this ‘free delivery’ required a minimum that we didn’t need to reach and the ‘two-hour delivery’ meant I could select a two hour window, not that the item would be delivered within two hours of ordering. Going to Twin Liquors down the road saved me a lot of money and time. I’m curious about placing an entire grocery order though.
Jeff: Interesting! You’d expect a better experience from Amazon based on how fast they’ve been rolling out Whole Foods delivery – maybe it’s more worth it for an entire order. There sure are a lot of options out there and I don’t think we can expect the industry to slow down any time soon. There are a lot of factors for grocers to consider — cost, product selection, inventory, customer service, etc. I think we both are looking forward to seeing these services get even stronger and more rewarding, right Greg?
Greg: That’s right, Jeff. Unlike some of the colleagues, I’d honestly love to never have to think about getting my own groceries. Maybe I should move back home…
In the meantime, I can just eat Cabo Bob’s for every meal.