At Ketner Group, our year always starts off with a deep dive into the latest retail technology trends at NRF. However, after a three-day frenzy of innovation and announcements, the retail technology news doesn’t stop – it hits the ground running. While it may be hard to keep up with every piece of news, we’ve done our due diligence of tracking the important retail technology news in Q1. Check out the following highlights for the latest and greatest in all things retail.
Amazon Continues To Make Headlines
It’s hard to imagine a quarterly roundup where Amazon isn’t included. However, the company definitely made waves in several different areas in Q1. The first was when they backed out of their plans for a New York City campus. After their announcement, the community and a number of politicians made it clear that they opposed the retail giant’s presence. Surprisingly, the negative attention worked, and the company reversed its decision.
Also in Q1, reports showed that Amazon’s online grocery sales growth had slowed in 2018. Given their struggle with Amazon Fresh and Prime Pantry, it makes sense that their continued focus is on expanding Amazon Go stores. It will be interesting to see if Amazon leaves fresh management to the more veteran grocers and continues to focus on other products. According to Retail Dive, the company has “gained traction as a destination for plenty of products brick-and-mortar stores are known to stock.”
The exciting part about following retail technology trends is that every now and again, new statistics or studies come out that conflict with what we may have thought about shopper behavior. For example, eMarketer forecasted that more than half of U.S. households will have Amazon Prime this year, in part due to their expanded offerings of product categories. Despite this projection, shoppers spent twice as much in physical stores than at Amazon during the 2018 holiday season.
These findings are interesting to explore, especially with an overwhelming number of “retail apocalypse” stories in the news. Perhaps consumers prefer eCommerce for routine purchases, but physical stores when shopping for one-off items. What’s more, the growing number of convenient click and collect options may be another factor, as well. This also helps retailers increase foot traffic as these shoppers often end up making another purchase once in the store. Not to mention the ability to be able to touch and feel products is still very important to consumers.
Brick And Mortar Or eCommerce?
This might explain why digital native brands continued to move into the brick-and-mortar space in Q1, including Wayfair. Webrooming and showrooming have only increased in popularity as consumers continue to research products before making a purchase. Conversely, Instagram announced a new checkout feature where users can buy a product without having to leave the app. This new feature offers an even more convenient path to purchase, as a Facebook survey found 87% of people have taken action after seeing product information on Instagram. This has the potential to make a great impact, especially as many influencers continue to use the app.
Ever-Changing Retail Technology News
The speed and unpredictability behind the retail technology industry is exactly why we like it! While certain patterns may emerge, keeping tabs on industry pioneers and leaders is essential to one’s own success. If you’d like to chat about the latest industry trends, feel free to reach out to us at [email protected]!