First Annual Groceryshop Brings Down the House in Las Vegas

In October, Catherine and Adrienne attended Groceryshop, a spinoff of the popular Shoptalk conference organized by the creators of Money20/20. We were joined by our grocery solution provider clients as we learned how the industry is quickly changing.

Catherine’s Take-Aways

The state of innovation and disruption in the grocery world is, in a word, amazing. At Groceryshop, Adrienne and I were lucky to get a front row seat to the fast-moving grocery/brand/CPG train. Let me tell you folks, put your seat belts on, because your favorite retailers and brands are set to change the way we think about grocery shopping.

Not that we have had any doubt as to the “state of the nation” for the grocery industry. We live and breathe these stories every day. But, we were completely blown away (in a good way!) by the amazing case studies and keynote sessions.  Speakers focused on how grocery retailers are pushing the envelope in technology innovation, of course. But, there was heavy emphasis on how leading brands and CPG companies are working hand in hand with their grocery brothers and sisters to make the entire shopping experience refreshing, convenient and engaging.

The general drum beat of the conference seemed to focus so much on brands and CPG and how they are working to set up their own points of sale and working diligently to gather their own customer data to build engagement. On the flip side, there were plenty of sessions that discussed how grocery retailers are using private label brands to help them build more direct brand relationships, and of course, to gather more data.

Adrienne’s Take-Aways

As Catherine attested, the convergence of retail and CPG, was amongst the hottest topics at Groceryshop. But making just as much noise was delivery and robots. If Groceryshop is representative of the broader industry, no one doubts it’s time for grocers to implement online. However, it’s still up for debate as how to best pick and fulfill orders to ensure they end up in the hands of happy customers.

Some lofty ideas for both picking and delivery were offered in the way of robots. During a keynote, Luke Jensen, CEO of Ocado, mesmerized the audience with a video of the company’s uniquely designed warehouses. In the video, a carefully orchestrated system of robots runs on a system of grids to perfectly pick customer orders. On that same stage, Albertsons announced a new partnership with Takeoff Technologies to provide picking robotics for the grocer’s warehouses.

On the delivery side, the question was bigger than just robots. Some companies like udelv proposed autonomous vehicles as the answer. But, many grocers aren’t ready to give up control to machines. They’re still trying to figure out if they should use their own people resources or partner with a third-party delivery provider. Throughout the show, speakers presented the benefits to both options. To me, innovators like Deliv, who announced $40 million in funding, stood out for its revolutionary crowd-sourced approach to delivery. Whatever the answers, grocers need to find a way to get product into the hands of customers, fast.

Take-Aways from the Groceryshop Stage

We could literally write a 10-page blog about Groceryshop, but we’ll leave you with a few quotes from the sessions. We encourage you to read what our friends at RIS News and Supermarket News had to say about this event.

On online grocery and how to make it profitable:

“It is a challenge to not fall in the trap of not throwing a lot of capital on engagement platforms without making it sustainable. As you improve the relevance of the offering, you change the nature of the engagement. We see more digital customers spending more time in stores, because the two are complimentary. Overall, it is important to improve the quality and efficiency of the operations, and improve engagement with customers.” – Yael Cosset, Kroger’s chief digital officer

On attracting customers who are not brand loyal:

“You have to have a great product. From a design standpoint, you want to create products that people are proud to use. As well, the overall end-to-end customer experience must be on point, from the unboxing, the web site experience and the retail environment.” – Andy Katz Mayfied, Harry’s co-founder and CEO

On how big CPG is to Instacart’s business:

“CPG is such an exciting and fast-growing area of opportunity for us – we are seeing 200% growth year on year in that business. We will be investing a lot in CPG, but it will only be successful in the spirit of partnerships with retailers and CPGs.” – Apoorva Mehta, founder and CEO

PRSA ICON 2018: It’s All About Relevant and Data-Driven Content

Last week, the Ketner Group team attended the PRSA 2018 International Conference, better known to the public relations community as PRSA ICON, in our own backyard here in Austin, Texas. If you are not familiar with the conference, it’s designed specifically to help the communications community enhance our personal and professional network through career development and connecting with other PR practitioners.

Needless to say, the KG team definitely networked, and we DEFINITELY returned to the office with new ideas and methods for bettering our professional craft. We heard inspiring keynotes from Do Something’s CEO Aria Finger and digital marketing pioneer Ann Handley. The PRSA ICON breakout sessions we attended were all about perfecting your messages in clear yet relevant ways, and also explored new sectors of the communications industry. Here are just a few tidbits of the best practices we learned at PRSA ICON this year:

Lesson One: Communicating should ALWAYS be about your audience

Although as communication professionals we may think we are clearly delivering our messages, that may not always be the case. As we learned at the conference, we currently live in the age where content is king, but that can lead to a vicious cycle of “churning and burning” an immense amount of content, losing sight of one key component: your target audience. For example, think of a scenario where someone is just talking at you, instead of trying to understand what experiences or topics may be relevant to you based on your experiences and former knowledge – chances are, mid-lecture your mind will start drifting away to more relevant thoughts.

Therefore, your audience should always be at the forefront of the message. Key questions like ‘what is my audience’s point of reference?’ and ‘why would this be relevant to them?’ and ‘what does my audience need?’ should always lead your messaging strategy. After all, if you lose your audience, who is going to read your content?

Lesson Two: We are all, or should strive to be, data analysts

We live in a digital age where every search and click is tracked. And while we in the PR world are notorious for disliking math and preferring words over figures, it’s time to join the data revolution. At PRSA ICON, we discussed the need for PR professionals to dive into the world of data to create an even bigger need and sense of interest for each and every story, while continuing to make our pitches and strategies not only timely but also informed and relevant. As IBM’s Brandi Boatner explained during her workshop, while the world of data is intimidating, the key here is to start one step at a time. She recommended starting with Google Trends and then identifying data sets that are relevant to your communications strategy. As Boatner explained, when you dive into the world of data, you should not try to analyze a large amount of data all at once, as both you and your audience will be overwhelmed: “A good storyteller masters things that are unseen and with AI and data analytics, you can create a communications strategy that quickly identifies and gets ahead of trends.”

Lesson Three: Social media influencers are now a staple in public relations

As industry conversations continue to heat up on the effectiveness of social media influencers, the fact is, social influencers are now and will continue to be a staple in the world of communications. (Ketner Group recently profiled one such influencer in a recent blog!) What’s more, social media influencers can help companies effectively grow organic audiences and customers they would not have had before. As we learned at PRSA ICON, leveraging social media influencers for your communication efforts is a matter of conducting diligent research to identify the right influencers that will create a new level of authentic communication between you and your target audience.

As Dr. Seuss once wrote, “The more that you learn, the more places you’ll go.” And in public relations and communications as a whole, there is something new to learn every day! We look forward to implementing the lessons learned at this year’s conference into our communications craft as we continue to be life-long learners in this industry.

A Twitter-Sized Recap of the 2017 PRSA International Conference

It’s been over a week since I returned from Boston, having attended the 2017 PRSA International Conference, and my mind is still blown – in a good way of course! After spending three days with my PR peers from all over the world in more than a dozen professional development sessions, I’ve come back energized, inspired and full of ideas! It’s been 18 years since I last attended the PRSA International Conference. I was a senior at Texas Tech University, president of my PRSSA chapter and ready to take on the world! (Funny story, that year the conference actually took place in Boston! Annnnd, it’s possible that I might have had a little too much fun at Cheers with some of my new PRSSA friends from the conference!)

Thinking through all of the information-rich sessions I attended last week, compared to those I attended 18 years prior – I am reminded how much has changed and how far we have come as a profession. In 1999, we were certainly not talking about digital marketing strategies, big data and the science behind PR, viral media strategies or how to write content for mobile. I also know that we were not talking about the new ideas of diversity and inclusion – one of the bigger themes at this year’s conference. For those of us not in the millennial generation, diversity and inclusion has historically meant adopting best practices in our industry that supports racial, ethnic, religious, sexual orientation and gender differences. This theme, however, has evolved to include diverse skill sets, mindsets and cultures at all levels of the organization.

Moreover, this year’s conference gave me pause to think about what it means to be a PR professional. As a student attendee in 1999, I was eager to learn how to best make my way successfully in this profession. Now, in 2017, so much has changed – we now have more (and much better) tools, technologies and channels to help us do the job we are hired to do. Then, most PR professionals weren’t given a second glance by the C-suite. Now, we have the power to make our place at the executive table.

Long story short – I have way too much information to include in just one blog! So, below are a few of my tweets (and some from attendees I connected with via Twitter) from the conference for a brief overview of the sessions I attended. I plan to write more session specific blogs at a later date, but for now, enjoy this “Twitter-sized” recap:

• “Now is the best time in history to be a storyteller” says @MorganSpurlock #PRSAICON
• Great session on data-driven strategies to manage millennial PR prof., focus on diversity and inclusion. @PRSA #prsaicon
• “If you want to rule the world, you have to dominate public relations!” @JKDJane #PRSSANC #PRSAICON
• Learning about the #BeAnAstronaut campaign from @NASA at #prsaicon. Brilliant! Raised over 18K applicants!
• Year in Space campaign showed how @NASA could work as a single unit with focused objectives. #prgoals #PRSAICON
• Real-time pitch session with @BeaArthurLMHC at #prsaicon. Great feedback on improving PR pitches. Tighten your pitches, know your hook!
• Performance based PR teams don’t wait until the end of the campaign, they look at data points every day. @IrisPRSoftware #thenewpr
• PR is exploding! More options for impressions: earned, shared, owned, paid. We all need raises! @AirPR
• Unleash brand’s superpower w/imagination. Don’t limit brainstorms to people by level. Be inclusive and find the winning idea! @KeithTweets
• Work backwards f/the headline you want to see. These guys were not afraid of endless creativity. @KeithTweets @Reebok @danmazei #prsaicon
• “When you do something truly creative, there is no template for it,” @danmazei #PRSAICON #dedication
• Tell me a fact & I’ll listen, tell me a truth & I’ll believe, tell me a story & it will be with me forever. @PRSA @PRSAOrlando #prsaicon
• Superpower tip: Validation. “The flood was the event, Noah is the story,” @danmazei -find real people to tell your story!#PRSAICON
• Getting “seat at the table” in strategy & change planning is easier when viewed as business leader with comms skills, not reverse. #prsaicon
• “PR, social media, editorial content – every idea we have integrates all 3 – no one thing can work in a silo…” @danmazei @Reebok #prsaicon

Taking a Look Back at Shop.org 2017

At the end of Sept., Mariana and I ventured to the West Coast for Shop.org 2017: This is Digital in Los Angeles. We were excited to see what NRF had in store for the re-invigorated annual conference.

Shop.org Gets a New Focus and a Fresh Look

Until now, Shop.org’s focus had been squarely on eCommerce. This year, however, NRF shifted the event’s focus to include all things digital, bringing new vendors, perspectives and content into the limelight.

Having attended last year’s Shop.org in Dallas, I can say that the show sure did look different! NRF refreshed the branding with brighter, flashier colors and created more inviting, well-designed spaces on the show floor for attendees to gather for networking, meetings and meals.

Another great addition and surprise was Monday evening’s networking cocktail party. The cocktail party was held remotely at the famous Shrine Auditorium, which over the years has served as home to both the Emmy Awards and the Academy Awards. It was quite a spectacle, with a red-carpet entry hosted by Melissa Rivers, dancers in giant balloons and a genie floating above the crowd.

Retail Innovation Lounge Takes the Popcorn

https://www.flickr.com/photos/nationalretailfederation/36671293053/in/album-72157689435287445/
Image Source: NRF

During Shop.org, we had the privilege of spending most of our time in the Retail Innovation Lounge (RIL). Ketner Group’s good friend, Anne Marie Stephen, founder and CEO of kwolia, invited us to once again serve as the media partner for RIL and support her on site. As we mentioned in our previous blog, this was the first time that kwolia and NRF partnered to bring the event inside the conference.

Over the course of the two-day event, we saw nearly 600 Shop.org attendees stop by the RIL. While the fresh popcorn might have helped (as overheard on the Shop.org shuttle), we were told repeatedly that the content presented at RIL was some of the best at the conference. The Amazon Power Block, featuring sessions from Bryan Eisenberg, author of “Be Like Amazon,” and retail marketing agency TPN’s interactive workshop, drew the biggest crowds.

Ketner Group has been lucky enough to have seen the Retail Innovation Lounge since day one, when it kicked off during SXSW in 2016, and boy, has it grown in the past 18 months! We can’t wait to see what RIL has in store for the retail community in 2018 and beyond.

What’s Next for Shop.org

Shop.org planning is already under way for 2018 and the event is scheduled to take place in Las Vegas, where organizers are hoping to draw big crowds once more.

What to Expect at Shop.org 2017

Image: Shop.org, NRF

The Ketner Group team is gearing up for the busiest time of year for our retail clients, and we’re kicking things off with Shop.org, Sept. 25-27, in Los Angeles.

This year, Shop.org is focused on bringing fresh content to attendees with keynotes from Tyra Banks and Kobe Bryant and a number of new opportunities to network and engage with industry peers. In addition, Shop.org has partnered with Fast Company to provide a unique series of sessions focused on innovation. We’re excited to see all of the changes at Shop.org this year!

KG Clients at Shop.org

A number of Ketner Group clients will be attending and exhibiting at Shop.org this year. These clients include:

Columbus Consulting

Founded in 2001, Columbus Consulting comprises of a team of highly experienced specialists in retail systems and processes. Through a combination of pragmatism, innovation and years of experience, they deliver services ranging from strategic insight to tactical project delivery. Their experience stems from holding executive responsibility in retail, and from successfully managing some of the most challenging projects in the industry. At Shop.org, Columbus Consulting will be available to discuss the benefits of unified commerce and the need for retailers to have a single view of real-time inventory as they head into the holiday sales season.

DynamicAction, Booth #1519

DynamicAction is the most advanced analytics solution specifically built for eCommerce, store and omnichannel retail merchandising teams. Connecting and analyzing millions of data points from every part of the retail organization, DynamicAction uses more than 600 proprietary algorithms to pinpoint margin-eating disconnects in the business, prescribe precise actions and accurately rank those actions by financial impact. During Shop.org, DynamicAction will be previewing the data for their upcoming Retail Index benchmark report as well as discussing how retailers can arm themselves with an Amazon Plan for the holidays.

GroupBy Inc., Booth #639

GroupBy Inc. recently acquired Edgecase, becoming the first data-driven e-commerce platform available for e-retailers. The acquisition merges the eCommerce search and merchandising provider with a data-driven product intelligence platform to create the most comprehensive cross-channel digital commerce solution to-date. At the show, GroupBy will be sharing new customer projects and deployments.

Linc, Booth #541, 1800

Linc’s customer care automation platform powers the digital experiences that strengthen the relationships between brands and shoppers, transforming one-time purchasers into lifetime customers. Brands, retailers and CPGs leverage Linc to provide their customers with exceptional tracking, return and exchange experiences, and create new revenue channels via personalized upsells, cross-sells, sampling and product re-ordering. At their booth, Linc will be providing a preview on its upcoming platform features and discussing how TechStyle Fashion Group is working with Linc to maximize its customer care efforts.

Mirakl, Booth #1205

Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The Mirakl Marketplace Platform automates the hard things: seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 130 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology, including Hewlett Packard Electronics, Best Buy Canada, Carrefour, Darty, Galeries Lafayette and Halfords.

Shopgate, Booth #319

Shopgate‘s leading SaaS platform enables online retailers to easily create, maintain and optimize native apps and mobile websites for the iPhone, iPad, Android smartphones and tablets. Shopgate uses cutting-edge marketing features such as one-click payments, mobile coupons and advanced push notifications to help merchants connect with consumers on the go. During Shop.org, Shopgate will feature a new customer win as well as discuss newly added features to its platform.

We’re happy to help you arrange a meeting with any of these clients during the show.

Retail Innovation Lounge at Shop.org

Over the past year, we’ve had the privilege to work with Anne Marie Stephen from kwolia and help support the Retail Innovation Lounge at various industry events. This year, NRF and kwolia are partnering to bring the Retail Innovation Lounge to the Shop.org show floor, Sept. 26-27.

The partnership provides a unique “lounge and learn” experience at the retail industry’s most important event for digital commerce. A dedicated stage in the Retail Innovation Lounge features curated content and programming with exclusive, inspiring content focused on today’s most successful retail strategies and concepts.

The Retail Innovation Lounge also includes lounge areas for networking and relaxation, games, a happy hour bar and demo space for sponsors. More information and a detailed agenda can be found, here.

If you plan on attending Shop.org this year, feel free to reach out to us to schedule a meeting or find us in the Retail Innovation Lounge. We’d love to see you there!

IRCE 2017: The Focal Point of eCommerce Innovation

If you know the history of Chicago, you already know that the city proudly holds the title of the first skyscraper in the U.S. Similar to the innovation that took place to bring about one of the most transformative structures of our times, the annual Internet Retailer Conference & Exhibition (IRCE) at the beginning of June, united the best and boldest technology vendors and retailers in the industry, all at the center of one of the founding cities for merchant activity —Chicago.

Whether attendees were looking for the next big technology invention on the show floor or sharing their best practices on the main stage, the conference was a clear indicator that technology continues to permeate into all aspects of the retail industry and that it will continue to evolve.

Here are four interesting takeaways from this year’s show:

  • The availability of technology – if you happened to find yourself wandering the show floor during the conference, one thing is for sure, if there was a specific technology you were in search of for your retail business, you were sure to find it as well as an additional buffet of technology offerings to serve your needs. Looking at the retail industry within the past decade, it’s amazing to see how retail technology has continued to advance. This is both a transformative and exciting time to be a retailer, and the caliber of technology solutions on the show floor demonstrated that there is a proper tech solution for all retailers’ needs.
  • B2C expectations in the B2B space – One thing our regular consumer lives has taught us is to expect a great customer experience no matter what. To achieve this, many retailers have implemented personalization technologies and techniques and these expectations have inevitably transferred into our business lives. Several workshops during IRCE, such as Zoro.com’s presentation with Kibo, offered key insights into how to overcome B2C challenges in the B2B space. A key lesson from this session was to analyze your B2B customer set across the board and implement key personalization techniques for three main groups; new online prospects, the ready buyer and return customers.
  • The Importance of Security – Today’s consumers expect their shopping journey to be one seamless experience, yet secure. We were impressed this year to see an increased and wide variety of security and fraud prevention technologies readily available on the show floor.
  • Grocery – The grocery space has undergone one of the biggest transformations of all within the past few years with the rise of grocery delivery services such as Instacart and AmazonFresh. Throughout the show we attended several discussions and outside events focusing on the future of grocery and were pleased to find the grocery space is currently one of the biggest verticals pioneering a mobile-first and omnichannel environment. One of the reoccurring themes throughout our discussions was the continuous blend of the brick-and-mortar store with the digital channel, and the push to continue making the grocery environment an experience-driven process for consumers.

Aside from the rich and delectable deep-dish pizza and the historic architecture found in every corner and crevice of Chicago, IRCE 2017 proved to be the focal point for retailers and vendors to share insights on the latest and greatest technology trends happening in the world of eCommerce. We are excited to see what the future holds for eComm and can’t wait to see what IRCE 2018 brings!

SXSW Gets Intelligent, Raises as Many Questions as Answers

SXSW 2017 was a terrific week spent in the presence of some of technology’s brightest minds, music’s best acts and film’s most creative souls. For Ketner Group, the event was a chance to lose sight of reality and dive into the fascinating beyond, the next era of the intersection between technology and humanity. It’s exhausting work, but hey, someone’s gotta do it.

It seems that with each passing year, SXSW does a better job of asking questions than providing answers. Maybe that’s because each one-hour session doesn’t do the experts on stage enough justice. How can someone who has dedicated their life to mapping the human brain using machine learning break that work down in one hour, while sharing a stage with the founder of Siri and a biologist learning how to grow everything we need by having intelligent systems program atoms and microbes? It takes the hour just to fully realize how much smarter these folks are than you!

But understanding the question that needs solving is the key first step to success. And we saw a few critical questions arise that anyone involved in commerce and technology will need to consider within the short and long term to ensure their prosperity. Some will be answered before SXSW 2018, and some not for many years, but the work starts now. Let’s dive in.

Artificial Intelligence and Machine Learning
Unless you’ve been living under a rock for the last few years, these are some of the most hyped technological concepts out there. And they were everywhere at SXSW 2017. And really, they should be. AI and machine learning will be incorporated into nearly every aspect of retail, from logistics and distribution to marketing to in-store and online customer experience.

AI has the power to greatly reduce the stress of manpower on a retail business, opening up human capital for more valuable roles that drive better experiences. Intelligent systems will understand human language and new age personal assistants will make Amazon’s Alexa look like a pet rock.

And as the founder of Kasita revealed, even your living room will be AI-heavy to the point that it may actually be artificial intelligence in physical form. TVs, window blinds, thermostats and many other items will become smart gadgets, learning how to adapt to your lifestyle and reduce your time spent doing menial tasks, which include buying things like groceries or razors. Watch out, because this one is going to be fun.

Conversational Commerce
Siri started the voice command personal assistant craze that has since grown into a full force commerce craze. But based on nearly any metric – capability, adoption, competition – it hasn’t yet hit the mainstream and is nowhere near its full potential. Alexa and Google Home can’t understand complex speech patterns, can’t infer deeper meaning from simple requests and are prone to making real mistakes, like ordering something because it overheard someone on TV or a demanding child say it. Chatbots will combine the best of speech recognition and cognition to make customer service a breeze. No, really.

Our voices will eventually replace our hands as our primary machine operating tools, and how retailers integrate this technology into their omni-channel platforms will be fascinating to watch.

Social Commerce
The golden rule in payments innovation is not to compete against other forms of digital payments, compete against cash. Social commerce has long been an area that retailers have felt could be the next frontier in omni-channel commerce. And as they started to understand its potential, conversation apps outpaced them. So what’s the future of social commerce? Think small.

Commerce on social media or conversation apps is not a significant growth area for enterprise level business, at least not yet. And part of this is the limitation of highly complex payment, banking and regulatory systems.

Instead, this is an area in which independent businesses, individual sellers and developing nations are the true pioneers. In fact, according to Facebook’s Director of Commerce & Payment Partnerships, Facebook alone has over 5 million businesses registered, many using it as a critical platform to do business.

Sellers can create mini-storefronts on their Facebook or Instagram pages, listing the products they have for sale, deleting the posts once they’re no longer in inventory. They can use peer-to-peer payments apps like Venmo to manage cashless and remote transactions, and communicate instantly via apps like WhatsApp and create a marketplace for their goods much broader than available within the constructs of their physical environment and local infrastructure. 

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The question for major retailers will be whether they can integrate massive SKU count assortments into this sort of framework, if the social and conversation apps will evolve with their platforms to enable a simple integration, or if social apps will avoid the invasion of commercial interests on an otherwise personal interaction space.

What Now?
For now, we wait, we watch and we marvel at the technologies that are revolutionizing our world. Within retail itself, we’ll continue to see the automation of process, the personalization of marketing and experience, and the simplification of consumption. Where we’re going, we don’t need answers (right away), we just need the right questions.

Shoptalk 2017, Back and Bigger than Ever

Shoptalk U.S. 2017 is just around the corner! Taking place at the Aria in Las Vegas, March 19-22, this year’s Shoptalk promises to be the “blockbuster” of all retail events for the year, with world class speakers, new session formats, increased networking opportunities and a revamped exhibit hall.

las-vegasIf last year’s Shoptalk is any indication of what this year’s will bring, we have one prominent piece of advice to maximize your time at the show: wear comfortable shoes and have your introduction ready to fire off at any moment in time, as you will find yourself mingling among the industry’s movers and shakers.

Remember that what happens in Vegas doesn’t always stay in Vegas and this is especially true for Shoptalk. If you schedule your agenda just right, the contacts you make at the show can follow you all the way back to your home headquarters and continue to deliver results long after the show has ended.

Here are our pro tips for making the best of Shoptalk U.S. 2017:

Content, Content, Content!

A little bit of history for you, the creators of Shoptalk are the same organizers that brought you Money 20/20. Inspiring and intelligent content is their bread and butter, and as such, Shoptalk this year promises to bring the brightest minds in the industry to discuss the current and future state of retail. Before the show, make sure to earmark the sessions you consider a must-attend on the agenda and plan around those. Shoptalk is a complete learning opportunity for your team and a great way to discover new opportunities for innovation and differentiated thinking within your organization.

Bring Your Best!

As we’ve alluded to continuously throughout this blog, Shoptalk provides several scheduled networking opportunities as well as opportunities to develop organic conversations anywhere you happen to be at the moment. As such, be sure to prepare a concise yet memorable way to introduce yourself and what your company does.

Social Media is a Must!

After you’ve introduced yourself to new contacts, be sure to connect with them via social media. Twitter and LinkedIn are excellent ways to not only keep track of everyone you are meeting at the show but to also engage in follow up conversations post-show. Consider this for one second: you are likely to meet an average of 50 contacts while you are at the show. Make life a bit easier for yourself by connecting with them via platforms you monitor on a daily basis.

Keep an Eye Out!

Additionally, should you happen to be perusing the exhibition floor or looking for innovative sessions to attend, keep an eye out for our clients who will be present at Shoptalk this year:

  • 360pi: Look for the 360pi team on the show floor meeting with retailers and partners about their pricing intelligence solution.
  • Bold Metrics: Bold Metrics will be exhibiting on the show floor, be sure to stop by to learn how they’re helping retailers predict consumer body measurements.
  • Columbus Consulting International: Be on the lookout for Columbus Consulting’s principals! They will be navigating the show floor and meeting with retailers and vendors alike.
  • DynamicAction: DynamicAction will be demoing the expansion of its advanced analytics solution, which addresses retailer challenges by leveraging connected data to drive profitable decisions online and in stores. The demo will take place with Mulberry on Tuesday, March 21 at 8:50 a.m. If you can’t make their demo, be sure to stop by their booth #1210 on the show floor.
  • Edgecase: Keep an eye out for the Edgecase team on the show floor. They’re looking forward to meeting with retailers and potential partners to learn how they can help them unlock the power of their e-commerce product data.
  • Mirakl: You won’t want to miss Mirakl’s demo at 9:35 a.m. on Monday, March 20. During the demo, CEO Adrien Nussenbaum will go through their new Marketplace for Services, which aims to make it simple and straightforward to sell services, whether standalone or packaged with complementary products. Mirakl will also be on the show floor at kiosk #PK20.
  • Shopgate: Shopgate will be on the show floor; make sure to drop by to discuss your mobile strategies for 2017.

We look forward to seeing you at the show!

Until Next Year NRF

NRF’s Big Show is officially over and we are back in Austin! After several cups of coffee consumed as well as analyst and media meetings coordinated for 13 clients, I think it’s safe to say this year’s show was one for the books. Check out what the Ketner Group team was up to while in the Big Apple.

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NRF 2017, Here We Come

In most industries, the holidays are a time to disengage from the hustle and bustle of work, plan for 2017 and clean out the junk folders to start the New Year feeling refreshed. But as we all know, quite the opposite is true in retail. And once a new calendar gets pinned to the wall, the heat really starts to turn up as we make final preparations for the biggest conference of our year, NRF’s BIG Show.

This year, the Ketner Group team has been as busy as ever, meticulously preparing, pitching, coordinating and managing all sorts of client announcements and on-site briefings. As the newest member of the KG team and a rookie to the realities of NRF life, I have to admit it’s been impressive watching our team stay (mostly) stress-free, while securing some truly terrific opportunities for publicity next week, without losing sight of client needs in the now.

As our entire office goes wheels up this weekend, heading from sunny and warm Austin, Texas to the hopefully not-so-cold and not-so-gray Big Apple, I expect to feel the same excitement and confidence in our client outcomes as our veterans who have been mastering the NRF process for over ten years.

We look forward to seeing a lot of familiar faces, connecting with new clients and having NRF ’17 mark the start of another great year at Ketner Group, for our clients, and for the retail industry in general. Good luck everyone!

Ketner Group clients at NRF, and where to find them: