It might only be February, but it’s time to start making your summer plans. And I’m not talking about vacation (well, maybe that too). It’s time to update your resume and look for a summer internship, or if you’re graduating — a grown-up job! For those lucky enough to live in Austin or NYC, Ketner Group is headed to a career fair near you.
What You Need to Know
When, you ask? Well, the magic date for Spring 2019 career fairs appears to be Feb. 27.
For UT Austin students, you can find Ketner Group at the Communication Job & Internship Fair. The event will be held from 10:00 a.m. to 3:00 p.m. CT on the 8th Floor of Darrell K. Royal in the North End Zone. If you’re a junior or senior with PR internship experience, we’d love for you to stop by and hear about our summer internship opportunities. Additionally, we’re always on the hunt for all-star account coordinators, so if you’re graduating this spring, then visit us to learn how you can start your career with KG.
Also on Feb. 27, we’ll be making our NYC internship fair debut at NYU. From 10:00 a.m. to 1:00 p.m., I will be at the NYU Kimmel Center, hunting for KG’s first-ever NYC intern. If you’re entering or in your junior or senior year of undergraduate studies or completed your first year of graduate school, and have relevant PR internship experience, I’d love to meet you!
How to Prepare
If this will be your first career or internship fair, don’t fret. Instead, check out our blogs for advice on career fairs and applying for PR jobs. You’ll find helpful tips on how to prepare, what to wear, and much more. If nothing else, I suggest spending some time researching the companies that will be attending and identifying which opportunities best align with your career goals and objectives. And if all else fails, make sure to bring plenty of copies of your resume!
See You Soon
Whether you’re in NYC or Austin, we look forward to seeing you on Feb. 27. If you’re unable to make it, always feel free to send your resume to [email protected].
Ketner Group has officially opened an office in New York City, and we sent Account Supervisor Adrienne Newcomb up to the Big Apple to take the lead on the new location. As one of our most talented and hard-working team members, we know the New York office is going to be in good hands. That being said, moving to a new state and opening a new office can be a huge undertaking. We sat down with Adrienne to ask her about her thoughts on the big move.
KG: What sparked your decision to move to NYC and open up a new KG office?
Adrienne: Growing up, I always thought I’d live in NYC one day – I think this began with The Baby-Sitters Club (a quick refresher: Stacey was from NYC and lived there until she moved to Stoneybrook; in book #18, the BSC members visit the city); however, I never actually visited until I joined Ketner Group and came to NRF in 2016. Since that first trip, I’ve been dropping comments around the office such as, “Whenever you’re ready to open an NYC office, just let me know.”
Last year after NRF, Jeff and Catherine called my bluff! They asked if I’d seriously want to move to NYC and open an office. I was in shock, but game for a new adventure. I’d been in Austin since I started at UT in 2006 and was ready for a change. NYC seemed like the perfect next step for both Ketner Group and me.
KG: What new opportunities are available to you and KG now that you’re in New York?
Adrienne: It might sound cliché, but the opportunities are truly endless in NYC. From networking to new business to talent and building stronger media relationships, NYC is the perfect place for KG’s own HQ2. In a few short weeks, I’ve already found myself at several networking events and new business prospects are quickly flowing in. I’m particularly excited about building a team here in NYC; the talent pool is huge, especially for PR.
KG: What has the transition to New York been like? What’s been the biggest difference working in NYC versus Austin?
Adrienne: On a personal level, it’s still a bit surreal. I’m currently subletting, and my dog is still in Texas with my parents, so it feels like an extended vacation without all of my normal day-to-day responsibilities.
Transportation. That’s the biggest difference. I LOVE not needing to drive (I don’t love losing my MetroCard…can’t wait until they get everything switched over to digital). Austin really needs to get on board with the whole rail system thing. The one caveat is that you have to be more thoughtful and intentional about your tasks and errands; I can’t just hop in the car and drive to the store every time I need something. Laundry is probably a close second; I used to do laundry daily. Now, I find myself trying to see how long I can go between washes.
KG: How’s your new office?
Adrienne: Jeff and Catherine gave me the freedom to choose our office. Knowing that I wanted to live uptown and definitely didn’t want to work in midtown, my options were a bit more limited. But I found a great place at The Yard: Lincoln Square. More than any of the other co-working spaces I visited, I felt like it best matched Ketner Group’s vibe. I’m currently in a shared office with a dedicated desk, but will be moving into a private office once we begin expanding our team. And there’s dogs! And espresso! What more could you need?
KG: What is your favorite part about living in New York so far?
Adrienne: Right now, everything is new and exciting so it’s hard to choose one favorite part. I love checking out new restaurants and stores, exploring new neighborhoods, making new friends and reconnecting with old ones. In case you were wondering, my least favorite part is grocery shopping, which is disappointing because I actually love going to the grocery store! And it’s not the prices, as you might expect. The problem is the crowds. It seems no matter when you go, it’s a madhouse and the shelves are half empty (maybe a few of our clients can help with that?). I might become a grocery delivery convert, after all.
KG:What are you looking forward to most about living (and/or working) in New York?
Adrienne:Personally, I’m looking forward to finding an apartment! Currently, there are very few listings for March, so I haven’t been able to see many places. As far as work goes, I’m really looking forward to building our team here in NYC and having the ability to regularly connect with our long-time media contacts in person.
Amazon’s HQ2 expansion to New York was the biggest news in corporate expansions for 2018. But let me set the record straight. Ketner Group thought of it first.
This time last year we started laying the groundwork for expanding to the Big Apple. And we’re thrilled to say, it’s now a reality. Ketner Group Communications has just opened an office in New York City, led by our fearless team member Adrienne Newcomb. It’s a dream come true for all of us at Ketner Group, and it underscores our commitment to growth, innovation and client service. Check out our recent Q&A with Adrienne to find out how this native Texan is adapting to New York. (If you know Adrienne, you won’t be surprised to learn that she’s embracing it 100%.)
Besides the world’s best pizza and bagels, New York is a strategic move for Ketner Group. We’re excited about it, and it makes sense for a number of reasons, including the following:
The Center of the Media Universe
First and foremost, New York is the undisputed center of the media universe. Where else can you hold high-value, in-person press meetings with The Wall Street Journal, CNBC, Bloomberg and WWD in a single day? We’ve managed dozens of press tours and press meetings for our clients in New York, from top-tier to relevant trade media. Our interactions with New York media will pick up dramatically, now that Ketner Group has on-the-ground representation.
A Focal Point for Technology Innovation
New York is also the #1 area for retail, fashion, advertising and CPG innovation, and this will only accelerate with HQ2. The Retail Innovation Conference, hosted by our friends at Retail TouchPoints, is a prime example. Our client RevTech Ventures will participate in the May conference, focusing on the impact of disruptive, venture-backed companies in retail. New York is also home to XRC Labs, widely recognized as one of the top accelerators for disruptive retail and CPG companies. Moreover, in our first few weeks on the ground, we’re already talking to early-stage companies that will have a big impact in their markets. You may not have heard of them yet, but you will; we’ll make darn sure of that.
New Opportunities for Growth
Finally, our New York expansion is a sign of Ketner Group’s remarkable growth. We experienced a nearly 40% YOY growth rate in 2018, adding six new clients and increasing our team by over 50%. We’ve already added two major clients in 2019, and we’re not slowing down. We’re proud to say that our former KG’er Kirsty Goodlett has returned to Ketner Group as a senior team member; check out her intro blog to learn more about Kirsty’s recent re-entry to our team as an Account Supervisor.
None of this would be possible without our amazing team here at Ketner Group, as well as the best, most supportive clients in the business. We’re privileged to work with so many innovative companies that are shaping the future of how we work, shop, play and live. They trust us to tell their stories, and we work like crazy to exceed their expectations every day. Our New York office will only make it that much easier.
Please allow me to re-introduce myself. My name is Kirsty. That’s like thirsty, but with a K.
I’m thrilled to be back at Ketner Group. KG has always been full of the kindest, cleverest, most fun people I know. How could I not want to be part of a team like that?
Over the years, I’ve worked with Ketner in a variety of ways. I began as a client, finding KG to be an extension of our team at Digby. When I moved to Nashville, I joined Ketner Group as an Account Manager, while simultaneously providing marketing services to small businesses through my company Seamless Marketing. Now, after a detour working with Rustici Software to help rebrand their company and re-launch their websites, I’m back at Ketner Group!
But okay, okay, enough about business.
Making Things, Writing Things and Cooking Things!
If there’s one thing to know about me, it’s this: I love to make things.
I studied film and electronic arts at Bard College, the culmination of many years practicing visual arts, theatre and music throughout my childhood years. At Bard, I learned how to create installation art pieces and began the process of learning how to write and think, two things I plan to learn more about as I age.
I love to cook. I’ve had the fortune to learn how to cook from two fabulous self-taught cooks: my mother and my dear friend and cookbook author, Pam Anderson. These women have taught me that food is a way to show your love, express your creativity and create the fuel of a very good party.
Outside of that, I’m an avid reader and will consume pretty much anything you put in my hand. I can’t not finish a book. And I love yoga. I’ve been practicing for more than fifteen years. I use yoga as a tool to learn more about myself and give myself an excuse to dance.
In Nashville, I’ve found that there are two types of people: those who are born here and those who arrive here by accident, but then never leave. My husband is the former, I am the latter. I don’t plan on leaving anytime soon, particularly since we’ve set ourselves up in a pretty cozy fashion. We bought our first house two years ago and are about to celebrate the third birthday of our very nice dog Charlie (or Chuck, Cha-Cha, Chewie or Chicken for short).
All of this is to say that I’m very happy. And I am very excited for this next big adventure.
This blog post was provided by our intern Katie Stone
Getting To Know Me
Hello everyone! My name is Katie Stone and I am the new intern at Ketner Group Communications. I recently graduated summa cum laude from Texas State University where I received my bachelor’s degree in Mass Communication and Public Relations.
I am originally from Katy, Texas (yeah, I know, Katie from Katy). Even though there isn’t a whole lot to do in Katy, I love visiting home so I can spend time with my family. I also like to visit our crazy boxer mix Daisy. Though I have lived in Texas my whole life, I have been lucky enough to travel to many places. I have hiked through national parks in the United States and zip-lined through the Costa Rican canopy. I’ve eaten fish and chips in London and walked the streets of Rome. I hope to go even more places in the future. When I’m not traveling or visiting family, I love reading, cooking and binge watching the newest shows on Netflix.
How Did I Get Here?
Before joining Ketner Group, I did six different internships with companies and organizations such as the Freedom of Information Foundation, Leadhub and Boys & Girls Clubs of the Austin Area. At these internships, I learned a lot about running the perfect social media campaign, developing digital content people will actually click on, and the ins-and-outs of event planning.
While working internships and going to class, I was also heavily involved with the Public Relations Student Society of America (PRSSA). While in PRSSA, I served as secretary on our executive board. I was also the Communications Director for the PRSSA 2018 National Conference – the largest annual gathering of public relations students and professionals in the world. Though I had a crazy schedule, the skills I learned made every minute worth it.
Despite my current dedication to the field, I knew nothing about public relations before I went to college. When I started at Texas State, I didn’t know what I wanted to do, but I needed to select a major. I selected Mass Communication and Public Relations at random. Thankfully, I fell in love with it.
I couldn’t be more excited to get started in my new position at Ketner Group Communications. I’m eager to work with the KG team and to learn about communications in the retail technology industry!
This blog post has been provided by our intern, Meghan Farrell.
It’s been a very exciting few weeks over here at Ketner Group Communications, and it just keeps getting better! Last week the MarCom Awards named us gold and platinum winners for client campaigns.
Our founder and president, Jeff Ketner, shared his excitement about the agency’s recognition and his gratitude for the KG team:
“We’re proud to receive platinum and gold awards in such a prestigious competition.It’s a testimony to the strategic and creative thinking of our team, and we’re thrilled to be recognized.”
So, what are the MarCom Awards?
The MarCom Awards international creative competition recognizes outstanding achievement by marketing and communication professionals. Entries and winners range from individual communicators to media conglomerates, Fortune 500 companies, corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
The competition has grown to perhaps the largest of its kind in the world, with approximately 6,000 entrants, with 15% winning platinum and 20% winning gold awards.
The MarCom Award program is administered and judged by the Association of Marketing and Communication Professionals (AMCP), an organization of several thousand creative professionals worldwide. The Association oversees awards and recognition programs, provides judges, and sets standards for industry excellence. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.
A gold-medal eBook
Ketner Group was recognized as a gold winner for the eBook “Health-Conscious Retail,”created for Symphony RetailAI, a global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers. Health is an emerging market trend that grocers must pursue proactively – this eBook helps them to understand health-conscious customers, and how health and wellness needs should inform the retailer’s strategy.
As we’ve found, eBooks like these help B2B vendors create an authentic brand identity and authority among their target audience. Building and distributing content such as this leads to greater engagement and the opportunity to expand existing and prospective relationships.
Social media marketing goes platinum
Ketner Group was also recognized as a platinum winner for its content marketing campaign created for PlumSlice, a cloud-native provider of product workflow automation for enterprise process optimization. The program included sponsored social media promotion of curated thought leadership blogs to highly targeted audiences, emphasizing PlumSlice’s unique approach to improving retailers’ efficiency and profitability in an omni-channel commerce environment.
Staying atop the charts
With our recent name change (Ketner Group Communications), new website, and our “investigative” video release – receiving gold and platinum really was the icing on the cake for a successful month at Ketner Group. Between the MarCom Awards win and our recognition as a finalist for “Best Company Culture” in the 2018 Greater Austin Business Awards, we are wrapping up this year with strong results. As we enter 2019, we will to continue to innovate and produce high-impact work for our clients; whether it receives an award or not doesn’t ultimately matter – but hey, it doesn’t hurt!
INVESTIGATION CONDUCTED BY: Private Investigators on the Hunt for PR Justice
A lot of great news has been coming out of Ketner Group recently. Just last week, they celebrated a new website aimed at capturing the true essence and philosophy of the agency and they even announced a name change to Ketner Group Communications, leaving behind Ketner Group PR + Marketing.
But should we believe all of this good news to be true?
Refreshing their look? Changing their name? Do they think we’ve never seen the Fugitive, Catch Me If You Can, or similar chase-thrillers? We’ve seen this story before – and something’s not right.
During our research into what’s really happening behind their enhanced façade, we found documents claiming that the past year has been a transformative one for them – their team grew 40% and their business grew by nearly 40% as well. But did they think we’d fall for this? We decided enough was enough and it was time to uncover these lies ourselves.
Sure, you’ve watched The Jinx, you’ve binged Making a Murder and maybe you’ve listened to Serial – but nothing will prepare you for what you are about to watch in the investigation of Ketner Group Communications. Is this team really “passionate,” “well-regarded” and “exceeding expectations”? Find out for yourself…
I always tell people it’s the little things that make me happy – a good hair day, catching all the green lights on the way home, or finding that lost $10 bill in my pocket. That’s why today, the official launch of our new and improved Ketner Group website, I am grinning ear to ear remembering all of the (several dozen) little things that happened during the journey of creating this latest version of KetnerGroup.com.
For starters, before the painstaking, yet satisfying process of developing the new website began – Jeff Ketner and I made the bold decision to change the name of the agency to Ketner Group Communications, leaving behind Ketner Group PR + Marketing. As an agency, we have grown in so many ways over the past few years, not only in our ranks, but also in expanding our scope of services to offer social media management and digital content marketing to clients. We felt that the word “communications” better described where we are now and where we are headed in the years to come. We think it fits us quite nicely, and we hope you like it!
So, a new name meant a new logo, with a new color palette, to go along with a new website! Enter our new and amazing friends from Mixtape Marketing (bless their hearts) who have hung in there with us since November 2017 and have been the best marketing and design partners we could ever ask for! No one ever said creating a new website was easy, but the Mixtape team made the nearly year-long process of getting this sucker off the ground a fun and enjoyable experience. Our hats off to them.
As part of the new Ketnergroup.com site, we wanted the content, design, tone and imagery to better reflect who we are as a group and our philosophy as an agency. As the homepage says, we are “obsessed with exceeding client expectations” and we love showcasing our can-do culture. It’s at the heart of who we are. We are a fun group of taco and latte-loving “strategists, writers, talkers, listeners, tweeters, readers, music nerds and goofballs” who love nothing more than to see our clients win big. We think that sentiment is perfectly reflected in the new website.
While we hoped to have launched the site sooner, we had a few worthwhile roadblocks come up this past year that needed our attention – like the six new clients we brought on in 2018, which led us to hire three new employees, bringing our current KG full-time employee count to 10. We were nominated as a finalist in “company culture” for the 2018 Greater Austin Business awards, and have been busy finalizing the details to open a New York office in 2019. Oh, and we bought new chairs for our conference room – they are so nice and comfy! Like I said, it’s the little things.
I suppose you can consider this blog the digital version of a “ribbon cutting” ceremony for the new Ketnergroup.com! To make it KG official though, we celebrated with some Torchy’s chips and queso, a big chocolate cake and champagne. It’s how we roll.
Welcome to Ketner Group Communications – our door is always open!
This blog post has been provided by our intern, Meghan Farrell.
We are thrilled to announce that Ketner Group Communications has been selected as a finalist for the Company Culture category of the Greater Austin Business Awards!
The competition is designed to honor excellence in business and recognize companies and organizations in the Austin region for achievements, community contributions and milestones. The Greater Austin Business Awards is one of the largest award and networking events in Central Texas, bringing together about 1,000 business leaders, entrepreneurs, organizations, government officials and regional chambers.
The culture at Ketner Group Communications is one of the many things that makes us unique, so we are proud of being named as a finalist in the Company Culture category. This award is presented to an organization that fosters a creative, collaborative company culture that is sustainable and retains employees – and that describes us perfectly.
Ketner Group believes that having a healthy work-life balance is incredibly important. We offer flexible schedules and provide the opportunity to work from home, or virtually anywhere (even Ireland and Bali!), as our staff needs. Employees are encouraged to take time off when necessary, including much-needed vacations. It’s important to us that our employees are working at a comfortable pace while still producing incredible PR work for our clients. We love to include fun events during the week such as Taco Tuesdays, Wake Up Wednesday coffee runs, company lunches to celebrate big and small victories, and, of course, to celebrate any and all type of food/drink “days” (i.e. National Pizza Day) to keep our team motivated and morale high. Our motto is “work hard, play hard and be nice to people,” which we believe is the reason why our employees love working here, and our clients love working with us!
This healthy work/life balance encourages our employees to stick with Ketner Group for the long haul. On average, employees have stayed at the agency 4 to 5 years, which is way above average for PR agencies, and we’re working hard to make Ketner Group an ideal place for employees to spend the bulk of their career. Our SVP and partner Catherine Seeds will be celebrating her 17-year anniversary at the agency in November.
We believe professional growth is very important. Each employee is highly encouraged to contribute to outside professional organizations and community programs. To that end, each employee has a yearly budget for professional development. This allows them to travel/attend PR industry events, take classes to learn a specific skill set or anything else that will help them grow and develop as a PR professional.
Team Work Makes the Dream Work
At Ketner Group every opinion is not only listened to, but encouraged, no matter the rank or seniority of the person. Not just for client work, but for new business, company culture, process improvement, investment areas – literally anything. We encourage bold thinking and risk-taking. We think it’s important for all of our employees to know that they are heard and are an important part of why Ketner Group is the way it is. We believe in our team 100% so if a team member has an idea, we’ll always listen — and more often than not, we’ll act on it.
We are very excited and honored to be named a finalist for the Greater Austin Business Awards. Winners will be announced on Aug. 30 at the JW Marriot Austin!
Hi everyone! My name is Mikaela Cannizzo and I’m a recent graduate of the University of Texas at Austin. I am excited to be starting my first full-time job as an account coordinator at Ketner Group!
I was born in Los Angeles, but my childhood was split between Southern California and a suburb outside of Dallas. I moved to Austin for college and decided to stick around. Although the variety of amazing restaurants and the beautiful hill country may have had something to do with that choice, my job opportunity with Ketner Group was the deciding factor.
Writing captured my heart at a young age. Whether it was writing papers for class or spending my free time coming up with an idea for a creative story, I loved the way writing allowed me to transform my thoughts into something comprehensive that could possibly resonate with others. During my high school years, I utilized my writing capabilities as the managing editor of the yearbook and a participant in an independent study and mentorship program, which gave me the opportunity to write articles for the Dallas Morning News.
My high school experiences led me to choose journalism as my major in college. I loved getting to learn more about the profession and pursue print journalism passionately as a member of the Daily Texan staff my sophomore and junior years and as an intern at the Dallas Business Journal last summer. Throughout those years, I also took on a job as a writing consultant, helping students in the communications school improve their writing. I decided to switch career paths slightly my senior year when my interest in public relations was sparked by the assignments and projects of the PR students I worked with.
Following through with this new direction, I spent the spring interning with Cohn & Wolfe, a public relations and global communications agency in downtown Austin. I enjoyed learning more about agency life and working with different clients on creating engaging content for their brands. Knowing that writing and storytelling are the core components of the PR profession, I couldn’t be more excited to continue in the field with Ketner Group!
When I’m not working or writing, I enjoy spending time at the lake, visiting restaurants and coffee shops and just exploring new places in Austin. While I’m thrilled to call Austin home, I also love to travel and am always down to plan a trip, even if it’s a spontaneous one!
3737 Executive Center Drive
Austin, TX 78731