Remote work

We Were Remote, Before Remote Was Cool

When it came to the topic of remote work and how Ketner Group has addressed it over the years – I immediately thought of the 1981 hit country song, “I Was Country, When Country Wasn’t Cool,” sung by Barbara Mandrell.

In it, Mrs. Mandrell talks about how she listened to music from the Grand Ole Opry growing up while her friends were “digging on rock ‘n’ roll” and how everyone is now trying to be what she was back then.

When it comes to remote work at Ketner Group, this song seems spot on. We’ve been at this for quite some time – way before it was cool, and (now) necessary.

The way we were, and are: Ketner Group and our history of remote work

While I know that Ketner Group is not the only company to have instituted flexible work-from-home policies prior to the pandemic, our agency was founded with an emphasis on offering a good work-life balance for all employees.

That became very apparent to me in 2005 when my daughter was born. My two bosses at the time, Jeff Ketner and Terry Barnes, made it clear that my family was very important and that they were just fine with a work schedule that was best for me and my family.

"we were remote before it was cool (or frankly necessary)" pull quote

This philosophy started even before my tenure at Ketner Group, when Jeff launched the agency in 1990. He was to be at home every night for dinner, and if he needed to work from home, he would lug home a big laptop to finish any client work after his kids had gone to bed.

Thus, the roots of Ketner Group’s flexible work standards started to grow, and we’ve never looked back.

Our attitude toward working from home has always been simple: plan accordingly, meet your deadlines, and communicate with your team and managers of your schedule. In normal times, we always encouraged the team to be in the office as much as possible, but life happens.

Whether it be a doctor appointment across town, picking up kids from school, or being at home for the cable guy – working from home to take care of things is sometimes just easier. There are also times when one needs to work from home to concentrate on a big writing or research project – we’ve always encouraged that, too.

We’ve been everywhere

In recent years, Ketner Group has continued to walk the walk and talk the talk when it came to working remote – a sentiment I talked about last November in the Austin Business Journal. One of the most important things we value at the agency is trust, and we have a very high level of trust with all of our employees.

For example, we have had employees take extended vacations to Europe and Asia (learn more about Mariana’s time in Bali here), where they worked remote for a period of time while they were overseas and then take an additional two weeks off for vacation. A few years ago, one of our employees spent a year working from Ireland, and it worked out beautifully.

It is important to support these remote work options because we want our team to live their best lives, see the world and have amazing experiences.

W.O.R.K in the USA

Since March, our remote work game has been in overdrive – along with the rest of the world.

In fact, a global survey conducted by Gartner, Inc. found that 88% of business organizations all over the world mandated or encouraged all their employees to work from home when the COVID-19 virus started to spread at exponential rates.

team culture ketner group

The move to full-time remote work for the Ketner Group team was seamless, and again demonstrated how much we value and trust each of our employees. Not only is everyone currently working from their respective homes, but we have a few employees that have hit the open road in RVs to fully experience remote work life!

It’s been an adventure for all of us so far.

Our team is spread out across five states, but our productivity and company culture remain strong. The pandemic has been hard on all of us – professionally and personally – but we remain a strong and dedicated team because of the processes and work policies we put in place 30 years ago.

I look forward to when we can all be in an office together again. Until then, we’ll be seeing you on a Zoom somewhere.